Bitreel provides an augmented reality (AR) based virtual showroom solution. It creates immersive three-dimensional (3D) virtual shopping experiences for retailers through custom-built showrooms, 3D photoreal products, and AR features. The company was founded in 2019 and is based in Cambridge, Massachusetts.

Expivi is a technology company that operates in the manufacturing and ecommerce sectors. The company offers a platform that uses 3D configuration software and augmented reality to help manufacturers and retailers sell complex products by aligning sales and production processes. This platform allows customers to customize products, view them in 3D and augmented reality, and receive real-time pricing, thereby enhancing the shopping experience. It was founded in 2017 and is based in Eindhoven, Netherlands.

ByondXR operates as a retail technology company developing an immersive commerce platform to help brands, retailers, and wholesalers. It builds virtual store simulations, creates beautiful dynamic virtual showrooms, three dimensional (3D) visualizer for visual design, product placement, and more. It was formerly known as ByondVR. It was founded in 2016 and is based in New York, New York.

Emersya is a technology company that specializes in the development of 3D and Augmented Reality (AR) product visualization and customization platforms. The company's main offerings include an all-in-one platform that allows brands to create, manage, and deploy immersive 3D and AR shopping experiences, as well as a platform for online product customization that enables consumers to customize products in real-time 3D. Emersya primarily serves the ecommerce and retail industries. It was founded in 2012 and is based in Montpellier, France.

ThreeKit offers a three-dimensional (3D) product configuration and visualization platform. It helps brands create more interactive and personalized e-commerce augmented reality product visuals. The company was formerly known as Exocortex, Clara.io, and GoBig. It was founded in 2005 and is based in Chicago, Illinois.

Lowe's Innovation Labs is an innovation hub focused on the home improvement retail sector. The company specializes in utilizing emerging technologies to create experiences that streamline the home improvement process for customers. It primarily serves the home improvement retail industry. It is based in Kirkland, Washington. Lowe's Innovation Labs operates as a subsidiary of Lowe's Companies.