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Founded Year



Series F | Alive

Total Raised




Last Raised

$150M | 8 mos ago



Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+10 points in the past 30 days

About Motive

Motive operates a fleet management platform that provides electronic logs for truck drivers, motorcoach bus drivers, and oil gas drivers. The platform offers compliance, fuel tax reporting, GPS tracking, video monitoring, and more. It serves clients operating in the logistics industry. The company was formerly known as KeepTruckin. It was founded in 2013 and is based in San Francisco, California.

Headquarters Location

55 Hawthrone Street Suite 400

San Francisco, California, 94105,

United States


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ESPs containing Motive

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Transportation & Logistics / Supply Chain Tech

Startups in this market are developing IoT-based fleet management platforms that help fleet operators improve operations and reduce costs. Features include route planning, fuel management, predictive maintenance, and vehicle diagnostics. IoT fleet management solutions leverage GPS, cameras, mobile devices, and other connectivity infrastructure to track and monitor vehicles.

Motive named as Leader among 10 other companies, including TruckLabs, Rose Rocket, and Freterium.

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Expert Collections containing Motive

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Motive is included in 5 Expert Collections, including Auto Tech.


Auto Tech

2,470 items

Startups building a next-generation mobility ecosystem, using technology to improve connectivity, safety, convenience, and efficiency in vehicles.Includes technologies such as ADAS and autonomous driving, connected vehicles, fleet telematics, V2V/V2X, and vehicle cybersecurity.


Supply Chain & Logistics Tech

4,451 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Unicorns- Billion Dollar Startups

1,204 items


Smart Cities

2,078 items


Tech IPO Pipeline

568 items

Motive Patents

Motive has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics




Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture


Application Date


Grant Date



Related Topics

Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture



Latest Motive News

Electronic Arts Spotlights Accessibility Features In Motive’s All-New ‘Dead Space’ Revival

Jan 27, 2023

Steven covers accessibility and assistive technology. Got it! Electronic Arts In a blog post published this week , video game captain of industry Electronic Arts (referred to as EA henceforth) outlined several of the accessibility features included in Motive’s popular horror title Dead Space . The Redwood City-based EA’s announcement coincided with the release of the updated game late this week. As noted on the game’s website, the story of Dead Space revolves around “the dark secrets behind the events aboard the USG Ishimura through the final logs of the ill-fated crew and your encounters with the few survivors that remain.” The new version of the game, available on PlayStation 5, Xbox Series X/S, and PC, is a remake of the classic version with what the developer calls “jaw-dropping visual fidelity, suspenseful atmospheric audio, and improvements to gameplay.” “Dead Space is a classic that changed how horror games were perceived when it was released,” said lead senior experience designer Christian Cimon in a statement included in the post. “[It] made sense to revive that game and share it with a whole new generation. But the game came out 15 years ago, when accessibility features were less common. Things like subtitles, menu narration, control-remapping, and the like are pretty much expected now [by the disability community], so we wanted to make sure the remake aligns with today’s highest standards.” EA notes Motive has made Dead Space more accessible and inclusive by building in a number of “customization options with some fine-grained control.” Amongst many others, they include colorblind settings, control customization, and aim assistance. There’s also the ability to have screen reader-like narration of menus, as well as options to reduce motion effects, enable subtitles for dialogue, and display content warnings in anticipation of more gruesome moments. There’s a video demoing accessibility in Dead Space on its YouTube channel. MORE FOR YOU

Motive Frequently Asked Questions (FAQ)

  • When was Motive founded?

    Motive was founded in 2013.

  • Where is Motive's headquarters?

    Motive's headquarters is located at 55 Hawthrone Street, San Francisco.

  • What is Motive's latest funding round?

    Motive's latest funding round is Series F.

  • How much did Motive raise?

    Motive raised a total of $567.3M.

  • Who are the investors of Motive?

    Investors of Motive include Insight Partners, Kleiner Perkins Caufield & Byers, Google Ventures, Index Ventures, Scale Venture Partners and 7 more.

  • Who are Motive's competitors?

    Competitors of Motive include Decisiv, Preteckt, Maven Machines, Tracks, AtoB, Synop, Freterium, Meight, Samsara, Qima and 15 more.

Compare Motive to Competitors

LocoNav Logo

LocoNav is an integrated vehicle management platform offering a vehicle tracking system, FASTag, and AIS 140 certified GPS trackers services.

FleetUp Logo

FleetUp Online is a fleet management system. Users can log into an account to see all the data from the fleet of vehicles, laid out in a way so it's easy to understand.


Freterium develops a cloud-based transport management platform that aims to help manufacturers, retailers and logistics firms manage daily road freight shipments.


Meight develops mobile technology that offers driver training & onboarding, driver workflow management, as well as connects drivers with the supply chain. Meight, formerly Fuelsave, was founded in 2018 and is based in Evora, Portugal.

TransTRACK.ID Logo

TransTRACK.ID provides fleet telematics solutions. The company provides a digital fleet management system that tracks and provides analytical data on users' vehicles.


Synop offers an operating system for commercial electric vehicles. Its tools automate charging management, promote asset uptime and manage costs to keep its users' fleet running longer and more efficiently. The company serves clients operating in the logistics industry. It was founded in 2021 and is based in Carmel, Indiana.

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