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Karat Financial

Founded Year



Series A | Alive

Total Raised


Last Raised

$11M | 2 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+20 points in the past 30 days

About Karat Financial

Karat offers credit tailored for creators and influencers. The company lends to individuals through a revenue-share agreement.

Headquarters Location

335 Bryant St Suite 1

Palo Alto, California, 94301,

United States


Karat Financial's Product Videos

Digital Karat Card.png

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Karat Financial's Products & Differentiators

    Karat Black Card

    Visa-backed charge card

Research containing Karat Financial

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Karat Financial in 2 CB Insights research briefs, most recently on Jun 15, 2021.

Expert Collections containing Karat Financial

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Karat Financial is included in 3 Expert Collections, including Banking.



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Influencer & Content Creator Tech

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These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.



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US-based companies

Latest Karat Financial News

Creators are becoming investors. That’s why Karat gave them their own version of ‘Shark Tank’.

Sep 7, 2022

Have you ever wondered what would happen if you combined Shark Tank with influencer marketing? Karat Financial‘s new series shows us what that concept looks like. The fintech company, which is known for launching a credit card that is used by many top creators, has debuted a show that helps startups go Supernova. The program gives founders the opportunity to pitch their products to a dragons’ den of YouTube and TikTok stars. Like on Shark Tank, the founders who appear on Supernova are looking to secure support. But in addition to providing straightforward investments, the featured influencers can back the startups they like by coming on board as a “creator partner.” Karat held its first Supernova event back in April . Encouraged by positive feedback, the financial firm set up another round of pitches in August, and it secured a larger venue with help from sponsor Breeze . Karat then assembled a powerful group of creators to listen to the spiels. Gamer JustaMinx , sketch comedian  Adam W , Patreon co-founder Jack Conte , real estate expert  Graham Stephan , and linguist Marina Mogilko entertained four startups in front of an audience of over 100 creators. Subscribe for daily Tubefilter Top Stories Subscribe The new Supernova episodes portray creator investors as more flexible than traditional venture capitalists. Rather than fixating on money, valuations, and ROIs, these sharks are curious about community building, marketing, and brand development. “More than ever, founders understand the importance of building community and organic distribution for their companies,” Karat co-founder Eric Wei told Tubefilter. “They want to bring in creators who genuinely care about what they’re building — who can help spread the word.” At the time of this post, three full episodes from Supernova II have been released on the Karat YouTube channel , with one more pitch to come. Karat is also promoting the show with short-form content on YouTube and Instagram . Wei told Tubefilter that Supernova was partially inspired by Karat’s own funding history. 75 creators have backed the company after initially obtaining its card, and Karat recognized that those entrepreneurial influencers were eager to discover more investment opportunities. “Our mission is helping creators with their business and finances and we see this as a natural extension of that,” Wei said. Ultimately, Supernova is as much of a boon for the featured creators as it is for the startup founders. Among all these pitches, there are plenty of opportunities for natural, tight-fitting sponsorships, which are becoming more lucrative in the booming creator economy. “Good creators create content around their passions. Similarly, as investors, creators especially care about investing in companies that support those passions,” Wei told Tubefilter. “For example, Minx invested in Voidpet because she’s a gamer who also aligned with Voidpet’s mission of mental health.” Supernova is not the only initiative Karat has used to prop up its cardholding creators. Earlier this year, it put its partners’ faces on billboards in New York and Los Angeles. Subscribe for daily Tubefilter Top Stories Stay up-to-date with the latest and breaking creator and online video news delivered right to your inbox. Subscribe

Karat Financial Frequently Asked Questions (FAQ)

  • When was Karat Financial founded?

    Karat Financial was founded in 2019.

  • Where is Karat Financial's headquarters?

    Karat Financial's headquarters is located at 335 Bryant St, Palo Alto.

  • What is Karat Financial's latest funding round?

    Karat Financial's latest funding round is Series A.

  • How much did Karat Financial raise?

    Karat Financial raised a total of $30.75M.

  • Who are the investors of Karat Financial?

    Investors of Karat Financial include SignalFire, Union Square Ventures, GGV Capital, Josh Richards, Carter Sharer and 10 more.

  • Who are Karat Financial's competitors?

    Competitors of Karat Financial include Cameo and 5 more.

  • What products does Karat Financial offer?

    Karat Financial's products include Karat Black Card.

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Moe Assist is a project management and payment tool for influencers. Users can create projects, get real-time feedback and approval from clients, invoice partners and get paid.

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