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About Kaplan

Kaplan is a company that specializes in educational services, particularly in the test preparation sector. The company provides preparation services, practice tests, and private tutoring for a wide range of standardized tests, including those for college and graduate admissions, medical licensing, nursing, bar review, and high school equivalency. Kaplan primarily serves the education industry, assisting students and professionals in preparing for important examinations. It was founded in 1938 and is based in New York, New York.

Headquarters Location

750 Third Avenue 7th Floor

New York, New York, 10017,

United States



Latest Kaplan News

Admissions officers: Applicants’ social media is fair game

Feb 14, 2024

For more news on admissions, visit eCN’s Campus Leadership page Kaplan’s 2023 college admissions officers survey shows that 67 percent believe that checking out applicants’ social media posts on apps like Facebook, Instagram, YouTube, TikTok, X, and Threads to learn more about them is “fair game” to help them make decisions about who gets in, but just 28 percent say they’ve actually done it. While that 28 percent nearly matches what it was in Kaplan’s survey five years ago, the “fair game” POV has jumped significantly from 57 percent in the same time frame. Taking the contrarian view, 33 percent of admissions officers consider viewing applicants’ social media “an invasion of privacy and shouldn’t be done,” according to the 2023 survey. “Kaplan has been tracking the role of social media in the college admissions process since 2008 and it’s long struck us that there’s a wide disconnect between the percentage of admissions officers who say they’ve visited applicants’ profiles and separately, those who say it’s within their rights to do so. While many consider it to be an invasion of privacy, others say they just don’t have time to do it, while still others tell us that they get all they need by evaluating prospective students on the traditional admissions factors like GPA, standardized test scores, letters of recommendation, admissions essays, and extracurriculars,” says Christine Lilley, executive director of college admissions programs, Kaplan. “Our research additionally shows that when admissions officers do visit applicants’ social media pages that they are much likelier to find something that negatively impacts their chances of getting in than helping them.” Top of mind for many admissions officers going into this next application cycle is the  new digital SAT® , set to launch this March, Kaplan found in conversations as part of its survey. Kaplan’s survey results come on the heels of a recently released  Gallup study  showing that a majority of U.S. teenagers (51 percent) report spending at least four hours per day using a variety of social media apps.

Kaplan Frequently Asked Questions (FAQ)

  • When was Kaplan founded?

    Kaplan was founded in 1938.

  • Where is Kaplan's headquarters?

    Kaplan's headquarters is located at 750 Third Avenue, New York.

  • Who are Kaplan's competitors?

    Competitors of Kaplan include Achievable and 4 more.


Compare Kaplan to Competitors


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Achievable Logo

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Tried & True Tutoring Logo
Tried & True Tutoring

We provide 1-on-1 in-home private tutoring for all academic subjects, as well as SAT and ACT Preparation. We were founded by credentialed teachers, who conduct assessments, pre-interview training, HR interviews, post-interview training, and continued education for each and every one of our tutors. This ensures the quality of our tutors. Our recruitment systems are almost 100% automated, which allows us to recruit and train quickly and avoid problems caused by the industrys high turnover rate. We also provide supplementary classes, like SAT preparation, at schools throughout the country. We are looking to provide 1-on-1, In-Class Private Tutoring via an educational platform on the internet to charter schools, who have students working primarily on their laptops. This is cutting edge, and we are a proponent of this type of 1-on-1 education, because many schools are adopting the "flipped classroom" model, which involves watching video lecture at home, and doing "homework" in class.

Revolution Prep Logo
Revolution Prep

Revolution Prep is a company that focuses on education, specifically in the domain of tutoring and test preparation. The company offers private tutoring for a range of academic subjects, as well as group test preparation services. Their services are primarily targeted towards students from kindergarten through college. It was founded in 2002 and is based in Santa Monica, California.


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