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Founded Year



Unattributed | Alive



About Kantar

Kantar is a data investment management company. The company offers research, insight, information, and consultancy services. It enables companies to offer clients business insights at every point of the consumer cycle. Kantar was founded in 1993 and is based in London, U.K.

Headquarters Location

6 More London Place Tooley Street

London, England, SE1 2QY,

United Kingdom

+44 (0)20 7656 5700



Expert Collections containing Kantar

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Kantar is included in 1 Expert Collection, including Market Research & Consumer Insights.


Market Research & Consumer Insights

721 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.

Kantar Patents

Kantar has filed 3 patents.

patents chart

Application Date

Grant Date


Related Topics




Market research, Internet advertising methods, Social networking services, Digital marketing, Promotion and marketing communications


Application Date


Grant Date



Related Topics

Market research, Internet advertising methods, Social networking services, Digital marketing, Promotion and marketing communications



Latest Kantar News

We hae meat climbs the ranks of top Scottish brands

Dec 6, 2023

We hae meat hybrid plug-in van in front of their Ayrshire factory Ayrshire-based butchery business, We Hae Meat, is continuing to gain in prominence according to a major industry report. The company climbed four places, earning 17th position, in Kantar’s Top 50 Non-Alcoholic Scottish Brands Report for 2023. Earlier this year We Hae Meat was named as one of Scotland’s top-10 fastest-growing food brands by Kantar. More recently, We Hae Meat was shortlisted in six categories for The Herald Scottish Family Business Awards 2023, including Fastest Growing Family Business and Business Innovation Award. Founded in 2007 by husband and wife Alex and Carlyn Paton, We Hae Meat produces high-quality meat products from its farm and factory based in Ayrshire. It is the UK's biggest producer of Scottish square sausage, producing more than 21 million slices a year and currently supplies major grocery retailers in Scotland with its range, including Aldi, Morrisons, Tesco, Asda, and Co-Op. Commercial manager, Craig Chalmers, said: "Earning 17th place in the Scottish Brands Report is another significant achievement for our business and a testament to all the hard work put in. We all know it’s been a difficult few years for consumers, which is why we’re especially proud that shoppers are choosing our brand. We’ve also had to adapt as a business to these challenging times, making sure that we provide a range of products to suit budgets and households, and staying true to the quality and value that we’re known for.”

Kantar Frequently Asked Questions (FAQ)

  • When was Kantar founded?

    Kantar was founded in 1993.

  • Where is Kantar's headquarters?

    Kantar's headquarters is located at 6 More London Place, London.

  • What is Kantar's latest funding round?

    Kantar's latest funding round is Unattributed.

  • Who are the investors of Kantar?

    Investors of Kantar include AshGrove Capital, Bain Capital and WPP.

  • Who are Kantar's competitors?

    Competitors of Kantar include Worthix, Neurons, Algori, Brierley, Zappi and 7 more.


Compare Kantar to Competitors

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Nielsen offers audience measurement, data, and analytics services. It enables users to understand people and behaviors across all channels and platforms, it empowers clients with independent and actionable intelligence so they can connect and engage with target audiences. The company was founded in 1923 and is based in New York, New York.

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Qualtrics specializes in experience management software. The company offers a range of products to help businesses improve their customer service, employee engagement, and product development processes. Its products provide solutions for contact centers, people teams, and strategy and research, enabling businesses to deliver better experiences across digital and physical touchpoints, engage teams, improve manager effectiveness, and design products that people love. It was founded in 2002 and is based in Provo, Utah.

Zappi Logo

Zappi develops a consumer insights platform. It enables users to better understand consumers, accelerate the innovation pipeline, and optimize ads and products before they go to market with pre-launch data. The company serves creators, insights professionals, marketers, and product innovators. It was founded in 2013 and is based in London, United Kingdom.


Behavio is a research agency. It helps users build a brand and create campaigns. Its services include the Behavio Platform, the Atlas of Czechs, and the Trendaro Data Panel. Behavio was founded in 2015 and is based in Prague, Czech Republic.

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Streetbees offers an artificial intelligence (AI) powered consumer intelligence platform. The company uses AI and geo-location technology to field questions to the right people in the right place. It was founded in 2015 and is based in London, United Kingdom.


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