Provider of a software solution that acts as an online personal shopping environment. The company is an application service provider (ASP) which has developed a solution designed to enable online businesses and wireless service providers to offer their users better service and convenience in e-commerce and related shopping activities. The company's technology facilitates purchasing from multiple online storefronts, as well as real time Web-wide price comparison. The solution conducts searches according to the criteria that the user specifies and runs price comparisons on the items that the user selects, and allows the user to buy using a personal computer (PC), mobile phone, handheld computer or any other device. Online businesses which use the company's solutions are able to track users transactions and purchasing patterns, thereby providing them with useful market information.