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kakaocorp.com

Stage

Corporate Minority - P2P | IPO

Total Raised

$104.32M

Market Cap

35144.25B

Revenue

$0000 

About Kakao

Kakao (KOSDAQ: 035720) is a global mobile lifestyle platform company with services spanning messaging, mail, search, news, advertising, gaming, eCommerce, music, maps, and more. Based in South Korea, Daum Kakao reaches consumers, businesses, and others via its portfolio of popular platforms and services: KakaoTalk, KakaoGame, Daum Mail, and Daum Cafe, among others.

Kakao Headquarter Location

242, Cheomdan-ro, Jeju-si

Jeju-do, 63309,

South Korea

+82 070-7492-1300

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Kakao Patents

Kakao has filed 33 patents.

The 3 most popular patent topics include:

  • Instant messaging clients
  • Social networking services
  • Videotelephony
patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/25/2019

7/12/2022

Instant messaging clients, Free instant messaging clients, Bibliographic databases and indexes, Windows instant messaging clients, Interactive television

Grant

Application Date

10/25/2019

Grant Date

7/12/2022

Title

Related Topics

Instant messaging clients, Free instant messaging clients, Bibliographic databases and indexes, Windows instant messaging clients, Interactive television

Status

Grant

Latest Kakao News

Banks capitalize on animated characters to appeal to more customers

Aug 9, 2022

Posted : 2022-08-09 16:18 Updated : 2022-08-09 16:18 Star Friends, five animated cartoon characters of KB Kookmin Bank, are themed on a star that symbolizes the lender in its marketing. Courtesy of KB Kookmin Bank By Yi Whan-woo Commercial banks are using animated cartoon characters to appeal to people's emotions and improve their brand image, in stark contrast to a decade ago when they mostly relied on celebrities in their promotional campaigns. Virtually every top-tier bank has iconic animated characters, including animals, fish and vegetables, which are developed to address their vision and principles regarding customer services. Such marketing strategies, according to industry sources, are mainly inspired by the success of KakaoBank, the online banking arm of tech giant Kakao. The internet-only lender grew large enough to have nearly 20 million subscribers after it was launched in 2017. Its commercials are noted for featuring a group of hugely-popular animated cartoon characters known as Kakao Friends, which were created by Kakao. "Having its own animated characters certainly helps in marketing," a source said, noting that they are especially welcomed by Generation MZ ― a Korean term referring to Millennials and Generation Z ― who are major customers in the fast-growing digital banking industry. The source went on to say that the characters are effective in building a friendly image for those who are not familiar with finance, adding "The marketing using those characters will continue to grow." The country's largest private lender, KB Kookmin Bank has five characters ― a mythical rabbit, a duck, a bear, a lama and a stem of broccoli. Called Star Friends, the characters are themed on a star that symbolizes the bank in its marketing. The six characters of Shinhan Bank ― a polar bear, a dinosaur, a mole, an arctic fox, a penguin, and a seal ― are themed on "exploration for a new finance." Woori Bank promotes honey bee-themed animated characters WiBee Friends to address the themes of hard work and diligence. Captured image from Woori Bank website Hana Bank has a star-themed mascot, while Woori Bank has promoted honey bee-themed WiBee Friends to address the themes of hard work and diligence. NH NongHyup Bank has a dinosaur, a bird, a pig, a puppy and an elephant that represent the lenders' goal of "a benefit for every customer." The characters are also themed on farming and harvesting so as to match with the lender's farmer-oriented services. Other lenders with special purposes for certain industries have corresponding characters, such as fishermen-focused Suhyup Bank that has a whale and animal farming-oriented Credit Union, which has a pig.

Kakao Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Kakao Rank

  • Where is Kakao's headquarters?

    Kakao's headquarters is located at 242, Cheomdan-ro, Jeju-si, Jeju-do.

  • What is Kakao's latest funding round?

    Kakao's latest funding round is Corporate Minority - P2P.

  • How much did Kakao raise?

    Kakao raised a total of $104.32M.

  • Who are the investors of Kakao?

    Investors of Kakao include SK Telecom, Daum Kakao, WeMade Entertainment, Tencent Holdings, DCM Ventures and 5 more.

  • Who are Kakao's competitors?

    Competitors of Kakao include LINE Corporation, Kik Interactive, VNG, Snap, Chikka and 7 more.

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