Wanxie Cloud Mall provides e-commerce platforms and offline shoe stores to help consumers purchase shoes in a more intelligent way.

ShoeDazzle is an online personal-styling destinationl, treating women to a monthly showroom filled with on-trend, personalized shoe and accessory recommendations. Devoted to pampering clients with world-class service, "Daily Fix" deals, and both exclusive ShoeDazzle label and designer-brand styles-the company curates a personalized experience based on their individual style profiles, offers fashion inspiration and guidance, and gives its members expert advice on how to wear the latest trends. ShoeDazzle also offers VIP Membership: a members-only "Shoe Fund" program for $9.95 per month which you can spend or save and have it roll-over to the next month, 10-25% off all full-price items, free shipping off all orders, and more.In August 2013, ShoeDazzle was acquired by JustFab in a deal that was positioned as a merger. The company was valued in the transaction at above $30 million. This was a considerable drop from the earlier valuation of $240 million the company had from its $40 million raise in May 2011.

BeachMint is an ecommerce company that offers celebrity-sponsored ecommerce stores that operate under a subscription model. Users pay a monthly subscription for credit to use in the store, and Beachmint technology serves up recommendations to customers based on product preferences. Their first celebrity-sponsored ecommerce store is JewelMint by Kate Bosworth and her stylist Cher Coulter. The company was founded by Diego Berdakin and Josh Berman who formerly headed up News Corp's incubator Slingshot Labs.In August 2015, Beachmint purchased Lucky Magazine and rebranded as part of the Lucky Group. In November 2015, Lucky Magazine / Lucky Group shut down making Beachmint one of the larger subscription failures.