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Founded Year



Acquired - II | Acquired

About Just Digital

Just Digital is a digital design and user experience company that provides content management, personalization services and more.On November 19, 2020 Just Digital was acquired by Squadra. The terms of the transaction were not disclosed.

Just Digital Headquarters Location

Rua Henri Dunant, 873 21st floor, Chacara Santo Antonio

Sao Paulo, 04709-111,



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Latest Just Digital News

The U.S. Needs Digital Cash, Not Just Digital Currency

Mar 5, 2022

March 5, 2022 - Advertisement - Allowing individuals to maintain accounts with the Federal Reserve might capture benefits touted by cryptocurrency proponents without the risks, writes Andrew M. Bailey and William J. Luther of the Bitcoin Policy Institute. - Advertisement - - Advertisement - About the authors: Andrew M. Bailey is an associate professor of humanities at Yale-NUS College and a fellow with the Bitcoin Policy Institute. William J. Luther is an associate professor of economics at Florida Atlantic University and a fellow with the Bitcoin Policy Institute. As money moves online, many think the United States should develop its own central bank digital currency , Allowing individuals to maintain accounts with the Federal Reserve might capture the principal benefits touted by cryptocurrency proponents— instant settlement, low fees —without the risks. Countries including China, Sweden, and Saudi Arabia are already testing CBDCs, and others are in stages of development. Issuing this form of currency would help the US stay competitive : a digital dollar for a digital world. - Advertisement - It sounds forward-thinking, even inevitable , But CBDCs have a major drawback. They offer much less financial privacy than cash, and probably less than traditional deposit accounts, too. Privacy is a necessary feature of a free society. “If you give me six lines written by the hand of the most honest of men,” the French cleric and statesman Cardinal Richelieu said in the 17th century, “I will find something in them which will hang him.” A record of every transaction a person has made would make that task much easier. We recognize the danger of ubiquitous surveillance, as evidenced by the negative legal connotations of a “fishing expedition” and the doctrine known as the “fruit of the poisonous tree,” which makes evidence obtained from an illegal search inadmissible. Without financial privacy, anyone might be convicted of lawbreaking simply because those in power have set their minds to it. Physical cash boasts a high degree of financial privacy , You don’t have to show an ID or open an account to use cash. You don’t have to connect via phone or internet. You can spend your cash without permission, and without anyone other than your trading partner even knowing. Just stash it in your fanny pack, and take it out when it’s time to spend. The privacy cash supports has limits, of course. The US does not issue supernotes , large denominations of say $500 or $1000, which makes it more cumbersome to use cash in large transactions. Large cash hoards have also resulted in civil asset forfeitures: an unjust, arguably unlawful , and an increasingly widespread practice whereby governments take cash without criminal charges. We might imagine a world in which cash affords even more privacy, but it provides quite a bit of privacy already. Would a CBDC offer this kind of privacy to users? We suspect not. Despite lip service to privacy , typical CBDC designs permit central bank oversight into all transactions, amounts, origins, and destinations by default. Some proponents hide their autocratic ambitions; others are more transparent. Thought technically possible to design a CBDC with privacy guarantees (rather than mere assurances), proponents downplay this fact emphasizing the need for innovation and moving quickly. This approach doesn’t balance privacy against the need for regulation. Instead, it risks eliminating privacy altogether. A CBDC doesn’t fall short here merely in comparison to cash, it would also offer fewer protections than dollar balances held at commercial banks or non-bank financial institutions like PayPal. The Bank Secrecy Act requires financial institutions to collect identifying information from their customers and provide transaction data to the government when a lawful request is made. However, those private institutions create a firewall between the government and the transactions data. It is far from perfect, offering much less financial privacy than cash. But it makes it harder for the government to access transaction data unlawfully. When the IRS summoned Coinbase for its customer data, for example, Coinbase took the matter to court, maintaining that the request was far too broad. The firewall limited the intrusion, leading to a pared-back summons. The Federal Reserve says it can offer the same degree of financial privacy through an intermediated CBDC whereby individuals do not maintain direct accounts with the Fed but rather hold Fed liabilities through commercial banks. Since banks—and not the Fed—will house customer data, the intermediated CBDC would appear to have the same kind of firewall that exists for bank and non-bank account balances today. But appearances can be deceiving. As long as payments route through a central Fed-maintained clearing house or ledger, the Fed would have the option to monitor these transactions. We doubt commercial banks could successfully challenge such intrusions in court, since the Fed would be monitoring its own ledger–not the ledger of a bank. The privacy assurances from the Fed, therefore, are my promises, not guarantees. The standard case for a CBDC rests on the mistaken idea that we need new digital money for our new digital world. Much of our money is already digital though; commercial bank deposits and transfers are recorded on computers, not paper ledgers. What we need is not a new digital moneyof which there are many already, but instead a new digital cash, Digital cash would not merely facilitate electronic transactions; it would also preserve financial privacy. Even if intermediated, CBDCs are unlikely to fit the bill. Guest commentaries like this one are written by authors outside the Barron’s and Businesshala newsroom. They reflect the perspective and opinions of the authors. Submit commentary proposals and other feedback to [email protected] ,

  • When was Just Digital founded?

    Just Digital was founded in 2008.

  • Where is Just Digital's headquarters?

    Just Digital's headquarters is located at Rua Henri Dunant, 873, Sao Paulo.

  • What is Just Digital's latest funding round?

    Just Digital's latest funding round is Acquired - II.

  • Who are the investors of Just Digital?

    Investors of Just Digital include Squadra and Verity.

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