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Juliette has a gun


Private Equity | Alive

About Juliette has a gun

Juliette has a gun is a niche French perfume brand.

Headquarters Location

59 rue de Richelieu

Paris, 75002,



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Expert Collections containing Juliette has a gun

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Juliette has a gun is included in 2 Expert Collections, including Beauty & Personal Care.


Beauty & Personal Care

2,067 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

Latest Juliette has a gun News

Niche Fragrance Brand Juliette Has a Gun Gets Minority Investment

Jan 15, 2021

Niche Fragrance Brand Juliette Has a Gun Gets Minority Investment   Cathay Capital has taken a minority stake in the 15-year-old niche fragrance Juliette Has a Gun. WHO: The Paris-based niche perfume label Juliette Has a Gun was founded in 2005 by Romano Ricci, a great-grandson of Nina Ricci with a vision goal to create “something closer to women’s daily lives”. The brand is sold in 42 countries in more than 2,000 doors. Cathay Capital invests in companies at all stages of development in North America, Asia, Europe, and Africa. The investment fund was founded in 2007, and it manages nearly $4 billion in assets. WHY: The capital will be used to accelerate that brand’s direct-to-consumer channel and accelerate its international development with a focus on China. IN THEIR OWN WORDS: Romano Ricci, the founder of Juliette has a gun: “We are convinced of the potential of our brand as one of the rare independent perfume makers. Using an omnichannel marketing strategy to build the personalized service and experience that the younger generation of consumers need in the new era is key. Cathay Capital, with its experienced investment team, in-depth local consumer market know-how, and global ecosystem of partners, is the perfect match to accompany us as we grow, to support our vision, and to seize strategic opportunities in Asia and worldwide.” Lanchun DUAN, Managing Partner of Cathay Capital: “With the rise of a new generation, Chinese consumers’ attitudes towards perfume have made a 180-degree turn. From rarely using perfume to buying all kinds of high-end perfumes and obsessing over niche fragrances, perfume consumption has become a habit for today’s young consumers, and Juliette has a gun is the one with the most tone and personality.” DETAILS: Cathay Capital has taken a minority stake in Juliette Has a Gun. The terms of the deal were not disclosed. In 2018, the brand began working with Shanghai-based Ushopal, an omnichannel brand acceleration platform in Cathay Capital’s portfolio of companies. Photo: via Juliette Has a Gun

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Juliette has a gun Frequently Asked Questions (FAQ)

  • Where is Juliette has a gun's headquarters?

    Juliette has a gun's headquarters is located at 59 rue de Richelieu, Paris.

  • What is Juliette has a gun's latest funding round?

    Juliette has a gun's latest funding round is Private Equity.

  • Who are the investors of Juliette has a gun?

    Investors of Juliette has a gun include Cathay Capital Private Equity.

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