The company realized there could be so much more to online music, and the company wanted to be a part of it. rVibe aims to let everyone win. It offers members music choices that are easy to find, buy, and share within the community. Music artists and record companies embrace rVibe as an expanding income market. Members not only accumulate rewards, but they also have the freedom to choose how to spend their reward money. Whether it be towards more music, by donating to a cause they support, or simply by keeping it as cash in their pocket.