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About TalentReef

TalentReef provides cloud-based recruiting and talent management software platforms for hourly and decentralized workers across all service industries. The SaaS platform offers easy-to-learn and uses workflows, with real-time and mobile access and role-specific data access and reporting. The company was founded in 1997 and is based in Denver, Colorado. In August 2022, TalentReef was acquired by MitraTech. The terms of the transaction were not disclosed.

Headquarters Location

210 University Blvd. Suite 300

Denver, Colorado, 80206,

United States


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ESPs containing TalentReef

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Retail Tech

These software platforms help companies more seamlessly find, recruit, and hire qualified workers. Solutions in this space are equipped for personalized communication at scale and mobile use. Many utilize AI to streamline communication, identify promising candidates, and compel them to complete job applications.

TalentReef named as Challenger among 11 other companies, including HireVue, Paradox, and Fountain.

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Expert Collections containing TalentReef

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

TalentReef is included in 2 Expert Collections, including HR Tech.


HR Tech

4,016 items

HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.


Store management tech (In-store retail tech)

385 items

Latest TalentReef News

Seeking Stellar Talent: 4 Colorado Tech Companies Hiring Now

Sep 12, 2022

Whether your niche is in sales, marketing, product or engineering, these companies have opportunities — and cool projects — awaiting new tech talent. Written by Kim Conway September 8, 2022Updated: September 8, 2022 Engineers at the University of Colorado Boulder recently celebrated the completion of a device that will travel deep into space to explore one of Jupiter’s moons. The instrument, designed to gather and analyze particles without surface contact, might give scientists a glimpse into whether or not the suspected saltwater oceans on Europa. This news begs the question: What other out-of-this-world technology can we expect to launch from the Centennial State? While they’re more likely to stay Earth-bound, tech teams across Colorado are building their own theoretical rocketships. As SonderMind engineers overcame a time-crunched feat to configure a new provider and insurance contract-tracking system without interrupting existing services, Crafted used their product, design and engineering expertise to take on a “technical puzzle” — developing new software while simultaneously modernizing legacy applications — for a Denver-based talent management client. Meanwhile, the product team at Bonusly is trying out different methods and frameworks as a scaling strategy and Accelo continues to strengthen the foundation of their end-to-end sales and marketing process. Built In sat down with leaders from a range of organizations within each of the aforementioned companies to learn more about what makes their culture and services stand out in the bustling Colorado tech scene. Best of all, they’re hiring even more starry-eyed talent to see these — and other — projects to fruition. What unique element of SonderMind’s culture makes it stand out from its competition? SonderMind is excellent at communicating its mission and core values so they are entrenched in its employees. I have colleagues who say their favorite part about SonderMind is starting the day working for a company that is actively making the world a better place. I don’t think I’ve ever worked for a company where people are as invested in the mission as they are here. It’s very inspiring; it connects us and pushes us to do our best work. I don’t think I’ve ever worked for a company where people are as invested in the mission as they are here.”   What’s the coolest project you’ve worked on recently, and what did you enjoy most about it? I work on the billing team, so most of our feature work is on internal tooling that facilitates our revenue cycle management process. Recently, we completed a project that allows our company to operate more efficiently as we expand into more markets throughout the country. It was a major push for our team, involving a new configuration system for tracking our insurance and provider contracts, integrating the use of GeoJSON and upgrading our payment processing integration — all while maintaining availability of the existing systems as we converted to the new code within a four-month timeframe. What was impressive and celebratory about this project was the foresight and planning compared to past projects and how our team and additional developers came together without sacrificing quality, speed or our mental health. What unique element of Bonusly’s culture makes it stand out from its competition? Autonomy. Bonusly’s leadership works hard to empower our teams to explore where we can make the most impact for the business and test out possible solutions in a quick and effective manner. Unlike the many classic “feature factories” out there, we are focused on identifying the major problems our customers are facing, finding opportunities for growth and whittling these down to make impactful product improvements. Bonusly’s leadership works hard to empower our teams to explore where we can make the most impact for the business and test out possible solutions.”   What’s the biggest rocket ship-fueling project that you’re currently working on, and what do you enjoy most about it? My team was given the initiative to “expand the frontier” from a product perspective. This was intentionally large and ambiguous, but the objective was essentially to determine how we will continue to scale as a business. We used Melissa Perri’s Product Katas framework and Teresa Torres’ opportunity solution trees as strategies to understand where we could make the most impact in an iterative fashion. We’re onto the experimentation portion now, where we get to test out one of our proposed solutions. We are hoping to de-risk a possible feature by testing out a quick and dirty solution in the product. I’m excited to see what we learn and hope it brings us closer to expanding the frontier. Crafted is a product-minded consultancy that offers engineering, design and product management knowledge to help companies — and their products — thrive. What unique element of Crafted’s service makes it stand out from its competition? Crafted is hitting its stride at a time when technology is only moving faster, while the supply of skilled product development resources is not keeping up with its demand. By employing experienced product managers, UI/UX designers and software engineers who are equipped with industry-leading best practices, Crafted is in a strong position for growth and continued success. We find that more companies are reaching out to us both for the expertise we have in our three disciplines  — product management, UI/UX design and software engineering — and for our expertise in teaching those disciplines to our clients. Not only do we help them ship valuable products to their customers and users, we also help level up their teams and set them up for future success. We have been told by most of our clients that our methods of delivery, enablement, collaboration and communication are at the top of the consulting landscape. While technology is not easy, we find the difficult part is in the teams and collaboration, which is a core way that differentiates Crafted from the competition. Our methods of delivery, enablement, collaboration and communication are at the top of the consulting landscape.”   What’s the coolest project your team worked on recently, and what was most enjoyable about it? One of our most successful engagements was with TalentReef here in Denver, Colorado. Not only did they benefit from each of our three disciplines, but they further benefited from our enablement and hiring practices. Our design, product and engineering teams imparted valuable new tools and tactics, while iterating on and shipping three valuable increments of software and helping TalentReef hire some of their newest product development team members. Another thing that made this project enjoyable was the mix of greenfield application development and legacy application modernization. We were able to enjoy the best parts of building new user experiences on new tech stacks and got to solve the technical puzzle of modernizing 10 years of legacy software at the same time. It was tremendously rewarding and drove very tangible business outcomes for TalentReef.

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TalentReef Rank

TalentReef Frequently Asked Questions (FAQ)

  • When was TalentReef founded?

    TalentReef was founded in 1997.

  • Where is TalentReef's headquarters?

    TalentReef's headquarters is located at 210 University Blvd., Denver.

  • What is TalentReef's latest funding round?

    TalentReef's latest funding round is Acquired.

  • How much did TalentReef raise?

    TalentReef raised a total of $18.73M.

  • Who are the investors of TalentReef?

    Investors of TalentReef include Mitratech, Frontier Growth and Vineyard Capital Group.

  • Who are TalentReef's competitors?

    Competitors of TalentReef include Workstream, Fountain, HourWork, Emi Labs, WorkStep and 9 more.

Compare TalentReef to Competitors

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HourWork is a platform that enables managers to recruit their former employees, student workers, and seasonal staff into a trusted talent network and deploy them on-demand. Through the platform, managers can send work opportunities, confirm work assignments, and communicate with a flexible on-demand workforce consisting of people they have trained and trust. The company was founded in 2017 and is based in Boston, Massachusetts.

Workstream Logo

Workstream offers an automated hiring platform for companies employing hourly workers in retail, restaurants, cafes, logistic companies, hospitality firms, and on-demand startups. It offers a mobile-first hiring and onboarding tool and aims to mitigate issues including high turnover rates, paperwork, and more. The company was founded in 2017 and is based in San Francisco, California.


apna is a global recruitment platform for blue/grey collar workforce.


Paradox's flagship product, Olivia, enables talent acquisition and HR recruiters to focus on human interaction, while Olivia focuses on experience, automation, and intelligence with candidates.

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Seasoned is a foodservice-centric community designed to connect workers with jobs and career development opportunities.

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