NinthDecimal
Founded Year
2003Stage
Unattributed VC - III | AliveTotal Raised
$74.42MLast Raised
$1M | 2 yrs agoAbout NinthDecimal
NinthDecimal is a mobile audience intelligence company enabling brands to engage with the right audience at the right time. By combining online and offline data sources, NinthDecimal provides an understanding of audiences by connecting their digital and physical worlds. On September 10th, 2020, NinthDecimal was acquired by InMarket Media. The terms of the transaction were not disclosed.
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Expert Collections containing NinthDecimal
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
NinthDecimal is included in 1 Expert Collection, including Ad Tech.
Ad Tech
3,741 items
Companies offering tech-enabled marketing and advertising services.
NinthDecimal Patents
NinthDecimal has filed 28 patents.
The 3 most popular patent topics include:
- Global Positioning System
- Cluster analysis algorithms
- Continuous distributions
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
5/25/2018 | 9/15/2020 | Global Positioning System, Social networking services, Continuous distributions, Wireless networking, Cluster analysis algorithms | Grant |
Application Date | 5/25/2018 |
|---|---|
Grant Date | 9/15/2020 |
Title | |
Related Topics | Global Positioning System, Social networking services, Continuous distributions, Wireless networking, Cluster analysis algorithms |
Status | Grant |
Latest NinthDecimal News
Jan 5, 2023
Slitt has more than 20 years of expertise leading business development, customer success, strategy operations and across both advertising technology and marketing technology fields with companies like NinthDecimal, Yahoo!, Third Screen Media, AOL, and 4INFO. Most recently, Slitt was Chief Revenue Officer at PrizeLogic, where he successfully helped scale the company from a promotions agency to a loyalty platform and data company. Pamela Ibarra joins as Vice President of Partner Management with InMobi Exchange and is focused on partner and product development. Ibarra brings more than 20 years of experience in advertising technology and has led both product and exchange teams across multiple channels for a host of market leaders including Google, Criteo, AppNexus, and Index Exchange. Christopher Damski joins as Director of Product Development for Meson and will be responsible for defining the mediation roadmap that powers InMobi’s owned and operated properties and extending them into third party publishers. Launched by InMobi in 2022, Meson is a truly independent SaaS mediation platform designed to help publishers white label it as an in-house solution. Publishers will get to fully own and manage their data, control each aspect of their monetization, user experience, and linkages to user acquisition, and transparently review the end-to-end flow of advertising dollars to understand their true take rate. Damski joins InMobi with a decade in technology and product development working for companies including Activision Blizzard (King.com), AdColony, and Tesco. “We are confident that these three talented executives will make a strong contribution to InMobi’s leadership team and help drive the company forward,” says Abhay Singhal, Co-Founder of InMobi and Chief Executive Officer of InMobi Ads. “We are excited to see the impact they will have on our business and the mobile advertising industry as a whole.”
NinthDecimal Frequently Asked Questions (FAQ)
When was NinthDecimal founded?
NinthDecimal was founded in 2003.
Where is NinthDecimal's headquarters?
NinthDecimal's headquarters is located at 150 Post St, San Francisco.
What is NinthDecimal's latest funding round?
NinthDecimal's latest funding round is Unattributed VC - III.
How much did NinthDecimal raise?
NinthDecimal raised a total of $74.42M.
Who are the investors of NinthDecimal?
Investors of NinthDecimal include Panorama Capital, Trident Capital, Breakaway Growth Fund, North Atlantic Capital, InMarket and 10 more.
Who are NinthDecimal's competitors?
Competitors of NinthDecimal include Reveal Mobile and 6 more.
Compare NinthDecimal to Competitors
InMarket specializes in reaching consumers that are receptive to brand messaging, based on individual location data trends. InMarket works with brands and retailers to deploy specialized advertising campaigns that reach shoppers across digital channels before and during the store or venue visit.
Blis is an audience-first platform that does not rely on personal data. It is an integrated planning and buying platform that delivers scaled, relevant, and high-performing audiences, helping brands and media agencies achieve their goals. Its solution gives accurate location data and contextualized consumer behavioral insights to advertisers. Blis was founded in 2004 and is based in London, England.
InMobi operates a mobile ad network with an extensive range of ad formats, analytics and monetization tools for app businesses. The company builds mobile-first customer engagement platforms that transform the economics of influencing global consumers. InMobi helps customers engage consumers in a far more intimate way through mobile advertising. InMobi has developed Glance, a screen zero platform, enabling consumers to experience the internet on screen zero of their smartphones and other connected devices.
Cuebiq is a location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis.
GroundTruth operates as a media company. The company provides Solutions built to support business goals, whether that’s boosting awareness, driving store and website visits, or increasing sales. The company was founded in 2008 and is based in New York, New York.
Foursquare operates as a local search-and-discovery service mobile application. It provides search results for its users. It provides personalized recommendations of places to go near a user's current location based on users' previous browsing history, purchases, and check-in history. It was founded in 2009 and is based in New York, New York.
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