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NinthDecimal company logo
Corporation
MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Application & Data Integration
ninthdecimal.com

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Founded Year

2003

Stage

Unattributed VC - III | Alive

Total Raised

$74.42M

Last Raised

$1M | 20 days ago

Mosaic Score

+40 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About NinthDecimal

NinthDecimal is a mobile audience intelligence company enabling brands to engage with the right audience at the right time. By combining online and offline data sources, NinthDecimal provides an understanding of audiences by connecting their digital and physical worlds.On September 10th, 2020, NinthDecimal was acquired by InMarket Media. The terms of the transaction were not disclosed.

NinthDecimal Headquarter Location

150 Post St Suite 500

San Francisco, California, 94108,

United States

415-821-8600

Latest NinthDecimal News

InMarket Buys NinthDecimal as Location Consolidation Persists

Sep 10, 2020

September 10, 2020 Location-based marketing firm InMarket is buying rival NinthDecimal , a major move in the location marketing industry consistent with recent consolidation in the space. The companies tout combined annual revenue of $100 million. InMarket now boasts 200 employees, 550 partners selling its services and products, and 24 patents across location, measurement, and digital marketing. NinthDecimal CEO Michael Fordyce joins InMarket as chief business officer. President David Staas will assume the role of chief product officer. The move comes at a time when location marketing competition is heating up as the number of major players in the space winds down. Foursquare is widely recognized as the leader in location, especially after its merger with Factual earlier this year. PlaceIQ acquired Freckle IoT. X-Mode bought Location Sciences’ location data assets. With the boost of NinthDecimal’s tech, talent, and partnerships, InMarket is better positioned to compete. But as Greg Sterling pointed out at Search Engine Land, the company also appears to be framing its future beyond location. InMarket is pitching itself as the standard not just in location but in “real-time, data-driven marketing.” “With the addition of NinthDecimal’s solutions, InMarket will offer the ultimate platform—one that will enable marketers to build 360-degree, closed-loop omnichannel marketing programs, and track a campaign from impression-to-purchase,” InMarket CEO and founder Todd Dipaola wrote on the company’s blog . That means the company’s aspirations lie in an area of marketing insights that has become all the more important in recent months: connecting the online and offline journeys.

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Expert Collections containing NinthDecimal

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

NinthDecimal is included in 1 Expert Collection, including ad tech.

a

ad tech

3,632 items

NinthDecimal Patents

NinthDecimal has filed 28 patents.

The 3 most popular patent topics include:

  • Global Positioning System
  • Social networking services
  • Wireless locating
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5/25/2018

9/15/2020

Global Positioning System, Social networking services, Continuous distributions, Wireless networking, Cluster analysis algorithms

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Global Positioning System, Social networking services, Continuous distributions, Wireless networking, Cluster analysis algorithms

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NinthDecimal Web Traffic

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