Predict your next investment

MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Advertising, Sales & Marketing

See what CB Insights has to offer

Founded Year

2009

Stage

Series C | Dead

Total Raised

$103M

Last Raised

$57M

About Jana Mobile

Jana, formerly txteagle, has created a large-scale platform to enable global organizations to engage directly with emerging market consumers via mobile phones. Jana's technology can target and reward consumers with free mobile airtime in exchange for completing surveys or purchasing products. Jana Research provides on-the-ground market intelligence and real time insights from consumers in emerging markets. Jana Marketing enables global brands to sell products with targeted, social offers across emerging markets. Marketers can promote products and incentivize purchase with targeted mobile marketing campaigns, such as mobile couponing, group buying promotions, or games and contests.

Jana Mobile Headquarter Location

101 Arch Street 9th Floor

Boston, Massachusetts, 02110,

United States

617-399-8269

Latest Jana Mobile News

This Company Brings Free Mobile Internet To 40 Million People Globally

Nov 21, 2017

[Photo: Jana Mobile] 3 minute Read When Facebook tried to offer a version of free internet in India, it didn’t go very well . The company’s app, called Free Basics–which Mark Zuckerberg has billed as a way to help bring people out of poverty through connectivity–gives access only to limited sites (like Facebook). India eventually banned it and similar services for violating net neutrality, the principle that internet service providers shouldn’t favor particular sites. advertisement A lesser-known company is trying a different approach. Jana , a Boston-based tech company, helps smartphone users in the developing world get online free through the support of ads. MCent, the company’s mobile browser, which can access any site, displays a variety of ads from advertisers such as the NBA, Amazon, and Saavn , a site that streams Hindi music. Then it uses that ad revenue to pay for the data that consumers use. On the back end, the technology can identify a phone number and network, and then credits money into that person’s account. “We started the project to figure out a way to provide truly unrestricted internet access for a billion people,” says Jana founder Nathan Eagle. [Photo: Jana Mobile] The company launched its browser in India in July, and within three months it had a million users. Every six weeks since then, the number of users has roughly doubled. For users, the savings can be significant; in some cases, people pay around 10% of the average daily wage on connectivity. In India, for example, where many people live on around $30 a month, a monthly phone bill with data can cost $3. In many emerging markets around the world, where smartphone ownership is quickly growing, people who own smartphones can’t afford data plans. Jana says that it is able to earn more money from ads than it spends to offset data costs–paying for up to 70 megabytes of data daily per user who otherwise would have racked up pay-as-you-go charges–as advertisers begin to shift to targeted mobile ads. Advertisers now spend roughly $200 billion in emerging markets, often on traditional platforms. [Photo: Jana Mobile] “That’s currently essentially going into the pockets of the people who own the billboards in Lagos, or the radio stations in Sao Paolo, or the TV networks in Delhi,” says Eagle. “If we can get 10% of that spend redirected away from those big media owners, and instead going directly to the very consumers that each brand is trying to reach, then we’d be able to provide a billion people with free, unrestricted internet access.” The company first began developing its technology a decade ago, and initially offered users internet access in exchange for completing surveys from organizations like the United Nations. But they quickly realized that there wasn’t demand for market research at the scale they could provide–tens of millions of people–and the business model couldn’t support their goal, so they shifted course to advertising. advertisement Jana’s mission is similar to that of projects like Alphabet’s Project Loon, which uses high altitude balloons to create wireless networks, or plans from Elon Musk and Richard Branson to use satellites to do the same thing. Facebook has tested solar-powered, internet-beaming drones. But while Project Loon aims to bring internet to remote areas–or to disaster zones, as in Puerto Rico–Jana is focused on reaching the 90% of people in emerging markets who have connectivity and just can’t afford to use it. [Photo: Jana Mobile] “When you look at something like Project Loon . . . the reality is they’re trying to provide coverage to populations that are not accessible by the cellular network,” says Eagle. “But the reality is those populations are diminishing in size pretty dramatically in size as cellular networks become more and more ubiquitous. So while they’re great projects, that’s not the problem we’re trying to solve.” The company now provides free internet access to 40 million-plus users in 15 markets. It plans to expand in Southeast Asia, sub-Saharan Africa, and Latin America. “If this continues to scale, I think we have a reasonable shot at getting to a billion users in three to five years,” Eagle says. About the author Adele Peters is a staff writer at Fast Company who focuses on solutions to some of the world's largest problems, from climate change to homelessness. Previously, she worked with GOOD, BioLite, and the Sustainable Products and Solutions program at UC Berkeley.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Jana Mobile Patents

Jana Mobile has filed 4 patents.

The 3 most popular patent topics include:

  • Mobile virtual network operators
  • Vodafone
  • Web hosting
patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/2/2017

7/31/2018

Mobile virtual network operators, Vodafone, Social networking services, Web hosting, Network access

Grant

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

Application Date

10/2/2017

00/00/0000

00/00/0000

00/00/0000

Grant Date

7/31/2018

00/00/0000

00/00/0000

00/00/0000

Title

Subscribe to see more

Subscribe to see more

Subscribe to see more

Related Topics

Mobile virtual network operators, Vodafone, Social networking services, Web hosting, Network access

Subscribe to see more

Subscribe to see more

Subscribe to see more

Status

Grant

Subscribe to see more

Subscribe to see more

Subscribe to see more

Jana Mobile Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Jana Mobile Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.