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JAJA SPIRITS company logo
FOOD & BEVERAGES | Alcoholic Beverages

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Seed | Alive

Total Raised


Last Raised

$2M | 3 yrs ago


JAJA SPIRITS is a small batch tequila. Triple distilled, its tequila is sweet and herbal - inspired by the lightness of free-spirited days and intimate nights.

JAJA SPIRITS Headquarter Location

495 Broadway Suite 301

New York, New York, 10012,

United States



Hainan Airlines and BBC Global News sign a major new deal

Jul 22, 2018

Share this article NEW YORK, July 17, 2018 /PRNewswire/ -- JAJA Spirits, LLC officially launches its flagship luxury Tequila—JAJA. Proudly Hecho en México and translated to "Ha Ha" in English, the triple-distilled, gluten-free spirit is made of 100% Pure Blue Weber Agave for a smooth and satisfying experience. Comprised of natural ingredients, yet rich in taste, JAJA unpretentiously enters the Tequila industry through its sustainable sourcing, refreshing bottle colors, a give-back program designed to help local Mexican community partnerships, and a unique social-media driven approach. JAJA is the brainchild of brothers Elliot and Maurice Tebele, alongside childhood pal, Martin Hoffstein. Elliot Tebele is the founder and visionary behind the social media empire, Fu**Jerry, speaking to an ever-growing fan following of a staggering 50+ million. Fu**Jerry assembles top creatives, social media influencers, and entrepreneurs to create and elevate brands through digital and marketing content. Fu**Jerry, widely known for triggering contagious laughter via digital media, is one of the most trafficked and viral names on social media. "We developed JAJA's brand ethos to be Smile, Laugh, and Celebrate," commented Elliot Tebele. "With JAJA, we know we're celebrating with a great-tasting Tequila, but also keeping it unpretentious, light-hearted, cool, and of course eco-friendly." To introduce JAJA to market, the team joined forces with Southern Glazer's Wine & Spirits for distribution, North America's largest wine and spirits wholesaler. This power move has positioned JAJA to present this eco-friendly Tequila nationwide, and eventually abroad. "We have all the makings of a power brand – from a state-of-the-art distillery, to the sourcing of our ingredients native to Jalisco, and our colorful artist-inspired bottle design," said Maurice Tebele. "By collaborating with Southern Glazer's for distribution, JAJA is positioned to take advantage of the rapidly-growing demand for Craft Tequila." Two Tequilas lead the launch: Blanco and Reposado. Blanco features notes of black pepper, is sweet and herbal, and will have a suggested retail of $39.95. The Reposado expression, rested for six months in fine oak barrels, includes notes of vanilla, caramel, and oak, at a suggested retail price of $49.95. All configurations are triple-distilled to ensure purity, as well as a smooth and pleasant drinking experience. JAJA utilizes volcanic water, to reduce the Tequila to balanced 80 Proof (40% ABV) and augmenting taste in the process. Everything remains filtered and aerated to perfection. The third variant, Añejo, is set to arrive in the time for the 2018 holiday season. Hoffstein added, "JAJA is rooted in the spirit of celebration, and we know that the launch of an awesome Tequila required us to create smooth, sustainably-made signature flavors—perfect for sipping with friends and family." Consumers can find JAJA at select retailers nationwide, and on demand at JAJA represents the first full-scale digital launch of a spirit, and marks an era-defining evolution in the way new alcoholic beverage brands are introduced to market. For more information, go to  and keep an eye on @jaja. Instagram:

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Research containing JAJA SPIRITS

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CB Insights Intelligence Analysts have mentioned JAJA SPIRITS in 1 CB Insights research brief, most recently on May 25, 2021.

Expert Collections containing JAJA SPIRITS

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JAJA SPIRITS is included in 1 Expert Collection, including Alcohol Tech.


Alcohol Tech

1,033 items

Companies focused on the production, distribution, and consumption of alcohol. This collection includes companies such as craft distilleries, e-commerce platforms, mobile apps, connected appliances, and alcohol substitutes, among others.


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