Search company, investor...
Peanut Labs company logo

Peanut Labs

Founded Year



Acquired | Acquired

Total Raised


About Peanut Labs

Peanut Labs is a rapidly growing provider of market research services backed by the investors of Skype, Yahoo eGroups and Del.ic.ious. We provide access to hard-to-reach demographics for market researchers " and are the leading provider of Gen Y sample for market researchers today. We have developed a research technology integrated across 70+ social networks and online communities that has demographically profiled, aggregated, and engages with millions of members each day. Our technology provides access to a recruitment audience of more than 27 million users. Peanut Labs has partnered with many of the most popular MySpace, FaceBook and Google Open Social applications and we continue to partner.

Headquarters Location

114 Sansome Street Suite 920

San Francisco, California, 94104,

United States


Missing: Peanut Labs's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: Peanut Labs's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Latest Peanut Labs News

Peanut Labs Launches in Europe With Dedicated Team Based in London

Feb 18, 2014

Market Researchers in Europe Can Now Obtain Cost Effective Sample at Fast Speed Due to Advanced Technology LONDON, UNITED KINGDOM--(Marketwired - Feb 18, 2014) - Peanut Labs, an innovative technology provider of consumer insights solutions and online sampling for market research, has recently launched its business in Europe following two consecutive years of innovation, growth and success in North America. Peanut Labs will now provide cost effective sampling for online market research in the United Kingdom, France and Germany. Timely delivery is at the forefront of the offer, and Peanut Labs can enable clients to launch projects within 20 minutes of receiving a quote with its highly advanced technology. Additionally, Peanut Labs has incorporated 12 different quality control checks to remove poor respondents and ensure the highest quality. "In order to counter the extreme pressure on companies to gain more insights with shorter turn-around times and less money, we are now extending our offering of speedy sampling at a competitive price to the European market," said Noman Ali, Co-founder and Chief Executive Officer of Peanut Labs. "We are excited about this launch and look forward to further growing our business in the greater EMEA region. " As a result of the launch, Peanut Labs has hired Will Carroll and Lewis Reeves -- both originally from Research Now -- as part of its dedicated team of London-based experts. Carroll has been appointed Associate Director of Peanut Labs - Europe, leading operations, delivery, and the integration of all automated solutions for the European market. Reeves has been appointed Head of Sales - UK, leading all business development initiatives in the region and establishing buy-in of the Peanut Labs offering. In their new roles, Carroll and Reeves report to Ben Hogg who was recently promoted to Managing Director of EMEA, Portfolio Companies at Research Now. "Will's and Lewis's appointment to Peanut Labs' management ensures the business will be better positioned to provide a pristine offering to European clients looking for a new sample outlet," commented Hogg. "Given Will's previous experience on our product innovations team and Lewis's proven track record of delivering high quality service to our client base, we now have a dedicated team equipped to lead, execute and grow the Peanut Labs offer in the UK and the surrounding European markets. As our team grows with new hires in France and Germany in the forthcoming weeks, we will aim to exceed the high expectations that our clients quite rightly hold for Peanut Labs. " As part of the company's unique panel model, Peanut Labs offers relevant incentives that are customized for each user to improve response rates and engagement. Peanut Labs' online sample is also available in the United States, Canada and Australia, as well as key emerging markets including Brazil and Mexico. In addition to serviced sample offerings, the company is planning to launch Samplify™ -- its automated, self-serve sampling platform -- in Europe in 2014. About Peanut Labs Peanut Labs is an innovative technology provider of consumer insights solutions and online sampling for market research. Peanut Labs offers targeted sample through partnerships with highly diverse social media applications, online communities, e-commerce platforms and loyalty programs. Since 2007, the company has worked with thousands of researchers, advertisers and online communities to deliver industry leading results for brands and agencies. Peanut Labs has over 30 full-time employees and is headquartered in San Francisco, with additional offices in London and Toronto. For more information, visit . Contact Information

Peanut Labs Frequently Asked Questions (FAQ)

  • When was Peanut Labs founded?

    Peanut Labs was founded in 2005.

  • Where is Peanut Labs's headquarters?

    Peanut Labs's headquarters is located at 114 Sansome Street, San Francisco.

  • What is Peanut Labs's latest funding round?

    Peanut Labs's latest funding round is Acquired.

  • How much did Peanut Labs raise?

    Peanut Labs raised a total of $4.2M.

  • Who are the investors of Peanut Labs?

    Investors of Peanut Labs include Research Now, Headline, Leapfrog Ventures, Bertelsmann Digital Media Investments and LundKenner.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.