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Founded Year



Series B | Alive

Total Raised


Last Raised

$8.34M | 7 mos ago

About It's Fresh!

It's Fresh! provides a food technology company. It helps extend the shelf life of fresh fruit and vegetables throughout the entire food supply chain to reduce waste and optimize product quality. The company was founded in 2010 and is based in Burntwood, United Kingdom.

Headquarters Location

19D Cobbett Road Burntwood Business Park

Burntwood, England, WS7 3GL,

United Kingdom

+44 (0) 1234 889 130


ESPs containing It's Fresh!

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Food & Grocery Tech

The shelf-life extension solutions market offers a range of products and services that can help businesses extend the shelf-life of their products. These solutions can help reduce food waste, improve product quality, and increase customer satisfaction. With shelf-life extension solutions, businesses can manage their inventory more efficiently, reduce packaging costs, and offer fresher products to …

It's Fresh! named as Challenger among 11 other companies, including Apeel, Hazel Technologies, and Ripelocker.


Expert Collections containing It's Fresh!

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

It's Fresh! is included in 1 Expert Collection, including Food Waste.


Food Waste

264 items

Startups that help tackle food waste along the food value chain. Includes solutions that help resell or repurpose food waste.

Latest It's Fresh! News

Eskenazi Health opens mobile food pantry to make healthy food accessible

Jul 18, 2023

Eskenazi Health opens mobile food pantry to make healthy food accessible by: Daja Stowe / Updated: Jul 18, 2023 / 03:05 PM EST INDIANAPOLIS (WISH) — Eskenazi Health hosted its grand opening Tuesday of the Fresh for You Market on Wheels. The mobile grocery store pantry will be parked at different locations throughout the city of Indianapolis to help eliminate barriers to obtaining healthy food. In partnership with Kroger Co., Fresh for You Market on Wheels will offer fresh fruits and vegetables, frozen proteins, produce, milk, bread, pantry staples, and more at affordable prices. Traditional sale proceeds will go towards the voucher program, which patients can qualify for if screened as food insecure at their clinical visit. The voucher will allow patients to shop the market for food items free of charge. The Fresh for You Market on Wheels is a former city bus donated by IndyGo. It is completed with fridges, freezers, grocery shelves, a filtration system, and a kitchen where a chef will prepare made-to-order food. The onboard chef will also host live cooking demonstrations, showing how to utilize items found on the bus in a variety of recipes. Hoosiers can visit the mobile grocery store, which opens daily from 9 a.m.-2 p.m. at the following locations: Monday: Sandra Eskenazi Mental Health Center, 3171 N. Meridian St. Tuesday: Eskenazi Health Center West 38th Street, 5515 W. 38th St. Wednesday: Eskenazi Health Center Forest Manor, 3840 N. Sherman Dr. Thursday: Community Alliance of the Far Eastside, 8902 E. 38th St. Friday: Edna Martin Christian Center, 2605 E. 25th St. “Good food is good medicine, and we know that nutrition is often the key to not only preventing, but in some cases even reversing chronic disease,” said Lisa Harris, M.D., CEO of Eskenazi Health, in a release. “The Eskenazi Health Fresh for You Market on Wheels helps make nutritious food accessible and affordable to our patients and communities across the city. We are excited to bring the Fresh for You Market on Wheels to neighborhoods across the city and look forward to seeing its positive impacts.”

It's Fresh! Frequently Asked Questions (FAQ)

  • When was It's Fresh! founded?

    It's Fresh! was founded in 2010.

  • Where is It's Fresh!'s headquarters?

    It's Fresh!'s headquarters is located at 19D Cobbett Road, Burntwood.

  • What is It's Fresh!'s latest funding round?

    It's Fresh!'s latest funding round is Series B.

  • How much did It's Fresh! raise?

    It's Fresh! raised a total of $24.84M.

  • Who are the investors of It's Fresh!?

    Investors of It's Fresh! include BGF, Praesidium, Zintinus, AgroFresh and Anterra Capital.

  • Who are It's Fresh!'s competitors?

    Competitors of It's Fresh! include Hazel Technologies and 4 more.


Compare It's Fresh! to Competitors


SoFresh is a company focused on food preservation technology within the packaging industry. The company offers innovative packaging solutions that inhibit mold growth, thereby extending the shelf life and consumption time of various food products. SoFresh primarily serves sectors such as the bread and bakery industry, dairy and cheese industry, berries and produce industry, and bulk ingredients industry. SoFresh was formerly known as FreshEx. It was founded in 2018 and is based in Kenosha, Wisconsin.

GreenPod Labs

GreenPod Labs provides post-harvest solutions to extend the shelf life of fruits and vegetables during storage and transport. It develops active packaging sachets for activating in-built defense mechanisms in fruits and vegetables to preserve their quality. The company was founded in 2019 and is based in Chennai, India.

Ryp Labs Logo
Ryp Labs

Ryp Labs develops technologies to slow down the ripening process of fruit. It helps to preserve fruits' lifespan and reduce waste. It was formerly known as StixFresh. The company was founded in 2017 and is based in Kirkland, Washington.


Neolithics is an AI agri-tech company that operates in the food science and technology sector. The company offers a solution that automates and upgrades quality control for fresh produce, aiming to maximize utilization and reduce waste. This service primarily benefits the agricultural and food industries. It was founded in 2020 and is based in Tel Aviv, Israel.

PureSpace Logo

PureSpace manufactures and sells devices to extend food's shelf life. It offers photocatalytic oxidation (PCO) devices including ethylene scrubbers and ultra-fine dust air purifiers to extend freshness and improve product quality in the entire process from storage, processing, distribution, and retail sales of agri-food can. The company serves food producers, as well as distributors and retailers. It was founded in 2018 and is based in Seoul, South Korea.


Mori provides a natural protective layer to slow down the spoiling process of fruits, vegetables, meats, and seafood. It allows users to sustainably transform the food supply by developing technologies for the agriculture, food, and packaging industries. It was formerly known as Cambridge Crops. It was founded in 2014 and is based in Boston, Massachusetts.


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