Predict your next investment

See what CB Insights has to offer

Stage

Other Investors | Alive

About iTouch PLC

iTouch PLC is a marketer and distributor of mobile content and entertainment products to the global community of mobile users. The company currently has three principal businesses: (i) Business to Consumer (B2C), in which the mobile end-user consumes iTouch's products directly; (ii) Business to Business (B2B), where the company provides a portfolio of interactive solutions to media owners, handset vendors, and corporate customers; and (iii) Business to Operator (B2O), where the company provides fully managed mobile content delivery and messaging solutions directly to carriers.

iTouch PLC Headquarter Location

57-63 Scrutton Street

EC2A 4PF,

United Kingdom

Latest iTouch PLC News

This Korean Apple Ad Is Literally the Only Reason I Want AirPods

Aug 31, 2019

Apple has a new AirPods commercial airing in Korea that highlights the only conceivable reason I can think of why anyone would want a pair: their freaking adorable cases. Just for some quick context, the last Apple product I can remember owning was a fourth-generation iTouch. Not that there’s been anything like brand loyalty or disdain keeping me away, I’ve just never bought into the hype. Or, rather, I’ve never had the necessary funds required to buy into the hype. Especially when other options with similar if not arguably better tech are already on the market. Though to be fair, Apple’s second-generation of AirPods released earlier this year at least steps up to the plate with competitors in terms of Bluetooth 5 support . Advertisement Anyway, I’m nothing if not a whore for cutesy personalization, and these AirPod cases are my siren’s song. Most of the varieties on the market so far have been from third parties, a few of which the commercial highlights. Mascots like Kakao Friends and BTS’ little BT21 Line characters make appearances, of course, along with all the silly food and animal iterations you’d expect (though, sadly, that fidget spinner case that went viral doesn’t make a cameo). Some cases also have keychain holes to hook accessories onto, a concept that, while I know phone charms never truly died off in Asian markets, I’ve secretly mourned the loss of since retiring my flip phone in the early aughts. Advertisement Whether this is just Apple’s attempt at a shoutout to all the third-party creators or some kind of sneak peek at what the company plans to eventually offer in its stores is up in the air. Maybe it’s a hint that Apple plans to get in on that cutesy AirPod case market? Who knows. For now, though, if you’re in the U.S. or Europe and want to house your AirPods in bubble tea , or a Gameboy , or Groot’s noggin , your best bet is still searching online marketplaces like Amazon or Etsy. That is if the cuteness factor of storing your earbuds in an avocado outweighs those extra shipping costs. Advertisement Personally, I’m this close to buying one that looks like Sailor Moon’s Crystal Star . Then all I would need is some actual AirPods to put in it. Share This Story

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.