Predict your next investment

Iterable company logo
INTERNET | Internet Software & Services / Advertising, Sales & Marketing

See what CB Insights has to offer

Founded Year



Series E | Alive

Total Raised




Last Raised

$200M | 3 mos ago

About Iterable

Iterable empowers growth marketers to create user engagement campaigns throughout the full lifecycle and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

Iterable Headquarter Location

71 Stevenson St., #300

San Francisco, California, 9410,

United States


Latest Iterable News

Iterable Expands Board of Directors with Confluent CMO Stephanie Buscemi

Sep 16, 2021

Share Marketing visionary brings decades of customer-centric leadership that will help Iterable accelerate personalized customer engagement at scale Iterable, the cross-channel platform that powers unified and memorable customer experiences, announced today that Stephanie Buscemi, CMO of Confluent and former CMO of Salesforce, has joined the company’s board of directors. “Stephanie’s extensive marketing experience at leading customer-centric, enterprise-focused software organizations is well-aligned to our goals of empowering marketers and enriching experiences between consumers and brands,” said Andrew Boni, co-founder and CEO of Iterable. “She brings a fresh, operator mindset to the Iterable board that will help us amplify the way we provide our products and services to our rapidly growing customer base.” “Today’s customers want a trusted personal relationship with brands that are connected and relevant to them,” said Buscemi. “Iterable is at the forefront of this marketing transformation, guiding some of the world’s most advanced marketers to orchestrate these rich customer experiences at scale, regardless of their technical skill or the size of their business, while also striking the critical balance between privacy and personalization.” Buscemi has over 25 years of leadership and marketing experience. Most recently she joined Confluent in March 2021 to help lead and scale Confluent through its next phase of growth, including its successful initial public offering (IPO) in June 2021. She joined Confluent after serving as CMO of Salesforce, where she led a global team of 1,700 marketers working at the intersection of product vision, a dynamic market, and a well-known sales organization. Before her role as CMO, Buscemi served as the EVP of product marketing at Salesforce. Buscemi joined Salesforce from SAP where she served as SVP of marketing after her roles as CMO and SVP at IHS Inc. Last year, she was recognized by Forbes as one of the 50 Most Influential CMOs and by Business Insider as one of the 25 Most Innovative CMOs in the world. Over the last year, Iterable completed a $200 million Series E funding round valuing the company at $2 billion and grew its employee base by 57% and customer base by 44%. The company has also continued to expand its innovative product portfolio with recent launches including Brand Affinity™ and SMS Link Shortening and Click tracking. These products have received recognition from industry leaders, including the Sales and Marketing Technology Awards (The Sammys), which named Brand Affinity™ as Product of the Year. Iterable was also recently named the Best Overall Marketing Automation Platform by the MarTech Breakthrough awards.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing Iterable

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Iterable in 2 CB Insights research briefs, most recently on Jun 17, 2021.

Expert Collections containing Iterable

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Iterable is included in 5 Expert Collections, including Smart Money VCs (2017-2019).


Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.


Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu


Conference Exhibitors

5,302 items


Targeted Marketing Tech

254 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Unicorns- Billion Dollar Startups

832 items

Iterable Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Iterable Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.