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Founded Year



Unattributed VC | Alive

Total Raised


Last Raised

$500K | 2 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+10 points in the past 30 days

About Iterable

Iterable operates as a cross-channel marketing platform. It empowers growth marketers to create user engagement campaigns throughout the full lifecycle and across all channels. It supports marketers in segmenting users, building workflows, automating touchpoints, and test strategies at scale, and more. It was founded in 2013 and is based in San Francisco, California.

Headquarters Location

201 Spear Street Suite 1050

San Francisco, California, 94105,

United States



Iterable's Product Videos

ESPs containing Iterable

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The omnichannel customer engagement market focuses on providing personalized and real-time user engagement across multiple channels. The market aims to solve the challenge of retaining users and keeping them engaged by identifying drop off points in the user journey and setting up triggers to drive ongoing engagement throughout the customer lifecycle. The market emphasizes understanding customer d…

Iterable named as Leader among 15 other companies, including Pegasystems, Braze, and Insider.

Iterable's Products & Differentiators


    Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize and measure every interaction throughout the customer journey. With Iterable, brands create individualized marketing touchpoints that earn engagement, solidify trust and galvanize loyal consumer-brand relationships.


Expert Collections containing Iterable

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Iterable is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.


Unicorns- Billion Dollar Startups

1,229 items


Grocery Retail Tech

831 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Conference Exhibitors

5,302 items


Targeted Marketing Tech

659 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Tech IPO Pipeline

257 items

The tech companies we think could hit the public markets next, according to CB Insights data.

Iterable Patents

Iterable has filed 3 patents.

The 3 most popular patent topics include:

  • email
  • application programming interfaces
  • data management
patents chart

Application Date

Grant Date


Related Topics




Database management systems, Property taxes, Email, Social networking services, Data management


Application Date


Grant Date



Related Topics

Database management systems, Property taxes, Email, Social networking services, Data management



Latest Iterable News

Top MarTech News From the Week of February 2nd: Updates from Pipedrive, Iterable, Freshworks, and More

Feb 2, 2024

By William Jepma , Writer, Editor, and Analyst at Solutions Review The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 2nd. This round-up covers announcements and updates from Pipedrive, Iterable, Freshworks, and more. Keeping tabs on the most relevant  CRM  and  MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from February 2nd. Our  Free CRM Buyer’s Guide  helps you evaluate the best solution for your use case and profiles leading providers in the marketplace. Top MarTech News From the Week of February 2nd, 2024 Act-On Software, a marketing automation solution provider, is launching a Data Lake solution that will function as a private customer data platform (CDP) in Act-On’s marketing automation platform. The Act-On Data Lake will allow bidirectional information sharing to help teams better understand the customer journey, user customer data to create personalized marketing campaigns, incorporate third-party intent signal data into those campaigns, and use account data enrichment to maximize campaign performance. It will also integrate with Snowflake and Snowflake’s Data Marketplace. Vericast, a marketing technology company, has launched the Checking Engine, a new, always-on, end-to-end checking acquisition solution designed to help financial institutions discover new customers at a lower cost per acquisition. The Checking Engine platform is built with proprietary Vericast technologies. It uses a five-step approach to customer acquisition, including its Market Intelligence Platform (MIP), Media Mix Modeling, FI Performance Simulator, Multichannel Media Execution, and the Campaign Analysis and Insights tool. Expert Insights Section Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros . The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools. The Thought Leader Project is a single initiative that brings the full power of Solutions Review’s authority, reach, and distribution to help technology vendors build brands, enhance their reputation, and, ultimately, reach their target market. Learn more about getting involved at the link below.

Iterable Frequently Asked Questions (FAQ)

  • When was Iterable founded?

    Iterable was founded in 2013.

  • Where is Iterable's headquarters?

    Iterable's headquarters is located at 201 Spear Street, San Francisco.

  • What is Iterable's latest funding round?

    Iterable's latest funding round is Unattributed VC.

  • How much did Iterable raise?

    Iterable raised a total of $342.9M.

  • Who are the investors of Iterable?

    Investors of Iterable include Artisanal Ventures, CRV, Blue Cloud Ventures, Viking Global Investors, DTCP and 18 more.

  • Who are Iterable's competitors?

    Competitors of Iterable include Blueshift, Aampe, Insider, mediarithmics, Springbot and 7 more.

  • What products does Iterable offer?

    Iterable's products include Iterable and 1 more.

  • Who are Iterable's customers?

    Customers of Iterable include Zillow, Calm and Fender.


Compare Iterable to Competitors

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mediarithmics offers an open, integrated and modular cloud technology allowing users to orchestrate personalized marketing campaigns. The technology includes a Data Management Platform (DMP) for the collection and analysis of customer and prospect data, a Demand-Side Platform (DSP) module, and a Dynamic Creative Optimization (DCO) module for real-time customization of banner ads). The company was founded in 2013 and is based in Paris, France.


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Optimove operates as a marketing art and data science service provider. It empowers smart marketing teams with “emotional intelligence”. The company was founded in 2012 and is based in Tel Aviv, Israel.

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MoEngage develops an intelligent marketing automation platform. It helps consumer brands understand customer behavior across digital touchpoints through inbuilt analytics and orchestrate personalized campaigns across multiple channels, including mobile, email, website, and more. The company was founded in 2014 and is based in San Francisco, California.

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Incremental provides analytics and scientific platforms to accelerate e-commerce businesses. It consolidates marketing, retail, inventory, logistics, forecasting, lifetime value, and financials across these channels in one platform and automates their insights, actions, and decisions using machine learning. The company was founded in 2019 and is based in Baltimore, Maryland.


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