Founded Year

2013

Stage

Series B - II | Alive

Total Raised

$29.25M

Last Raised

$4M | 1 yr ago

About IRIS.TV

IRIS.TV empowers video content publishers. The company manages, targets, analyzes and monetizes content for publishers, advertisers, and content owners. Using the latest advances in data science and content mapping, IRIS.TV adds each viewer's distinct taste to a video's advertising value. With SmartStreaming technology, IRIS.TV personalizes content flow, indexes metadata, activates user behavior and more. The IRIS.TV product suite is designed to increase revenues and simplify operations for web and mobile video distribution.

IRIS.TV Headquarter Location

453 S Spring Street Suite 712

Los Angeles, California, 90013,

United States

213-325-3034

ESPs containing IRIS.TV

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

Contextual targeting is a way to target relevant audiences using keywords and topics derived from the content (audio, video, images) on websites and mobile apps, matching it to the content of an ad. Unlike behavioral targeting, contextual advertising doesn't rely on third-party cookies to display relevant ads. These companies apply AI techniques like computer vision and machine learning to scan te…

IRIS.TV named as Leader among 8 other companies, including GumGum, AnyClip Media, and Illuma Technology.

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IRIS.TV's Products & Differentiation

See IRIS.TV's products and how their products differentiate from alternatives and competitors

  • IRIS Context Macros

    Key Value Pairs that enable marketers to target users at the exact moment they are watching relevant online video and CTV Ads.

    Differentiation

    There is no other company in this important space of video and ctv advertising that can do what we do and right now 100% of Online Video and CTV Ads are technically NOT verified Brand Safe or Brand … 

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Expert Collections containing IRIS.TV

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

IRIS.TV is included in 3 Expert Collections, including Targeted Marketing Tech.

T

Targeted Marketing Tech

563 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

D

Digital Content & Synthetic Media

778 items

A

Ad Tech

3,678 items

IRIS.TV Patents

IRIS.TV has filed 11 patents.

The 3 most popular patent topics include:

  • Digital media
  • Information technology management
  • Internet television
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/25/2018

7/5/2022

Video on demand services, Social networking services, Data management, Web analytics, Information technology management

Grant

Application Date

12/25/2018

Grant Date

7/5/2022

Title

Related Topics

Video on demand services, Social networking services, Data management, Web analytics, Information technology management

Status

Grant

Latest IRIS.TV News

Silverpush Partners With IRIS.TV

Aug 12, 2022

Share Silverpush, a leader in AI powered in-video contextual targeting technology, will integrate with IRIS.TV, offering contextually relevant ads on CTV Silverpush, a leading AI powered adtech solutions provider for brands and agencies, announced today its integration with  IRIS.TV , the leading video data platform. Marketers will now be able to use Mirrors by Silverpush solutions to target relevant, brand-safe video inventory across thousands of IRIS-enabled™ premium publishers and billions of monthly video impressions worldwide. Mirrors enables precise, transparent, and effective brand safety and suitability solutions for online videos through its advanced AI and machine learning capabilities. With this partnership, Silverpush will further bolster its leadership position in contextual marketing, which will now be applied to CTV inventory through  IRIS.TV ’s video data platform. IRIS.TV  simplifies the complexity and fragmentation of the video ecosystem across CTV and premium digital video, providing access, for the first time, to video-level data. Before  IRIS.TV , contextual and brand-safety data for videos was only available by analyzing the text on a web page, and was an impossibility for CTV. Now, marketers can “think inside the video” with the transparency to confidently buy CTV and premium video inventory based on video-level contextual,  brand-safety analysis and the specific topical nature of every video, in concert with Silverpush. “For brands looking to shift their linear television investment to Connected TV, transparency and brand safety should be the top priority. With our partnership with  IRIS.TV , brands can now leverage our contextual data to ensure every dollar spent on premium and CTV video aligns with industry-standard safety and suitability frameworks while having full transparency into their buys in these preferred video buying environments,” said Kartik Mehta, Co-Founder and COO of Silverpush. “By making video-level data accessible, we create better viewing experiences for audiences, enhance publisher inventory and deliver high advertising outcomes in the ecosystem,” said Field Garthwaite, Co-Founder and CEO, of  IRIS.TV . “As an industry leader in contextual targeting and brand suitability, Silverpush offers its customers the ability to unlock video-level context, ensure brand safety, increase ROI, and make better decisions across more streaming video and CTV campaigns.” IRIS.TV  unites thousands of potential integrations into a single video data platform, bringing together publishers, contextual data partners, ad servers, and SSPs into a ecosystem that allows publishers’ video content to be analyzed and categorized into industry-accepted brand-safe and brand-suitable segments that can be purchased by marketers through any DSP via direct, private marketplace, and open auction buying.

IRIS.TV Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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IRIS.TV Rank

  • When was IRIS.TV founded?

    IRIS.TV was founded in 2013.

  • Where is IRIS.TV's headquarters?

    IRIS.TV's headquarters is located at 453 S Spring Street, Los Angeles.

  • What is IRIS.TV's latest funding round?

    IRIS.TV's latest funding round is Series B - II.

  • How much did IRIS.TV raise?

    IRIS.TV raised a total of $29.25M.

  • Who are the investors of IRIS.TV?

    Investors of IRIS.TV include ABS Capital Partners, WISE Ventures, Mike Shehan, Quest Venture Partners, Mike Baker and 16 more.

  • Who are IRIS.TV's competitors?

    Competitors of IRIS.TV include Vault AI and 7 more.

  • What products does IRIS.TV offer?

    IRIS.TV's products include IRIS Context Macros and 1 more.

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