Founded Year

2013

Stage

Series B - II | Alive

Total Raised

$29.25M

Last Raised

$4M | 9 mos ago

About IRIS.TV

IRIS.TV empowers video content publishers. The company manages, targets, analyzes and monetizes content for publishers, advertisers, and content owners. Using the latest advances in data science and content mapping, IRIS.TV adds each viewer's distinct taste to a video's advertising value. With SmartStreaming technology, IRIS.TV personalizes content flow, indexes metadata, activates user behavior and more. The IRIS.TV product suite is designed to increase revenues and simplify operations for web and mobile video distribution.

IRIS.TV Headquarter Location

453 S Spring Street Suite 712

Los Angeles, California, 90013,

United States

213-325-3034

ESPs containing IRIS.TV

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

These tools use technology like AI for tasks including tagging images, predicting how consumers will respond to content, and analyzing performance of past content to inform strategy. These tasks help brands and retailers raise engagement and boost ROI.

IRIS.TV named as Leader among 9 other companies, including H Code Media, AnyClip Media, and Vault AI.

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IRIS.TV's Products & Differentiation

See IRIS.TV's products and how their products differentiate from alternatives and competitors

  • IRIS Context Macros

    Key Value Pairs that enable marketers to target users at the exact moment they are watching relevant online video and CTV Ads.

    Differentiation

    There is no other company in this important space of video and ctv advertising that can do what we do and right now 100% of Online Video and CTV Ads are technically NOT verified Brand Safe or Brand … 

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Expert Collections containing IRIS.TV

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

IRIS.TV is included in 2 Expert Collections, including Targeted Marketing Tech.

T

Targeted Marketing Tech

545 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

D

Digital Content & Synthetic Media

756 items

IRIS.TV Patents

IRIS.TV has filed 10 patents.

The 3 most popular patent topics include:

  • Digital media
  • Internet television
  • Multimedia
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/20/2016

12/25/2018

Video on demand services, Web analytics, Data management, Social networking services, Information technology management

Grant

Application Date

12/20/2016

Grant Date

12/25/2018

Title

Related Topics

Video on demand services, Web analytics, Data management, Social networking services, Information technology management

Status

Grant

Latest IRIS.TV News

SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising Campaigns

Jun 15, 2022

Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level  SpringServe, the leading independent TV ad serving platform, and IRIS.TV, the leading video data platform, announced the ability for publishers to utilize IRIS.TV-enabled data segments for forecasting and reaching audiences on SpringServe. This is an expansion of a relationship that was announced last year to provide video-level contextual identity solutions across SpringServe’s platform. Now, publishers can access contextual data from all of IRIS.TV’s data partners inside Springserve’s ad serving management platform for direct sales forecasting, identity solutions and activation. Related Posts “We are making it easier and easier for publishers and advertisers to transact at the video level,” said Joe Hirsch , General Manager of SpringServe, now part of Magnite. “This not only enables publishers to deliver more precision for advertisers, it makes their inventory more valuable and increases transparency.” “Video-level data is essential for advertisers buying media in Connected TV environments to ensure that their messages are placed alongside relevant and brand safe content. Expanding our relationship with SpringServe makes this easier for publishers to enhance their direct sales offerings, delivering both brand safety and incremental inventory value,” said Field Garthwaite, CEO and Co-Founder of IRIS.TV.

IRIS.TV Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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IRIS.TV Rank

  • When was IRIS.TV founded?

    IRIS.TV was founded in 2013.

  • Where is IRIS.TV's headquarters?

    IRIS.TV's headquarters is located at 453 S Spring Street, Los Angeles.

  • What is IRIS.TV's latest funding round?

    IRIS.TV's latest funding round is Series B - II.

  • How much did IRIS.TV raise?

    IRIS.TV raised a total of $29.25M.

  • Who are the investors of IRIS.TV?

    Investors of IRIS.TV include ABS Capital Partners, Mirae Asset Venture Investment, Quest Venture Partners, Mike Baker, WISE Ventures and 16 more.

  • What products does IRIS.TV offer?

    IRIS.TV's products include IRIS Context Macros and 1 more.

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