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IRi is a market research company which provides clients with consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods industry.

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Chicago, Illinois, 60661,

United States

(312) 726-1221

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Mass Market Beauty’s Climbing Categories

Jul 31, 2021

Courtesy of Lola's Cosmetics The mass market may have been consumers’ only brick-and-mortar access to beauty last year, but year-over-year data from IRI tells a different story. Among the most impeded categories are body anti-aging products, which dropped a precipitous 94.1%, while lip cosmetics also took a tumble. On the other hand, eye cosmetics and hair color remained up. Here, the top five gainers and top five steepest declines in the mass market year-over-year. Five Biggest Gainers:

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