Search company, investor...
iPerceptions company logo


Founded Year



Acquired | Acquired

Total Raised


About iPerceptions

iPerceptions is a digital customer research company and global leader in customer experience analytics, helping businesses become customer-centric organizations. iPerceptions Enterprise-Class Customer Analytics platform collects, analyzes, and predicts customer feedback to boost the performance of marketing programs. The company's solutions are powered by the Active Research SaaS Platform, which captures visitors' intent, needs, and experiences using advanced engagement technologies; their Active Recognition technology recognizes the intent of anonymous website visitors in real-time to provide personalized experiences. iPerceptions works with brands in a wide range of industries, including retail, hospitality, financial, and automotive. On July 17th, 2020, iPerceptions was acquired by Astute Solutions. The terms of the transaction were not disclosed.

Headquarters Location

3575 Boulevard St-Laurent Suite 310

Montreal, Quebec, H2X 2T7,



Missing: iPerceptions's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: iPerceptions's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Expert Collections containing iPerceptions

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

iPerceptions is included in 1 Expert Collection, including Store management tech (In-store retail tech).


Store management tech (In-store retail tech)

1,542 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

iPerceptions Patents

iPerceptions has filed 15 patents.

patents chart

Application Date

Grant Date


Related Topics




Market segmentation, Knowledge representation, Social networking services, Wireless networking, Market research


Application Date


Grant Date



Related Topics

Market segmentation, Knowledge representation, Social networking services, Wireless networking, Market research



Latest iPerceptions News

Astute, Inc. Adds New Voice of Customer Capabilities to CX Solutions with Acquisition of iperceptions

Jul 17, 2020

Author of the article: Article content Two leaders in AI-powered customer experience management software join forces to empower global brands’ customer engagement COLUMBUS, Ohio & MONTREAL — Astute, Inc . (“Astute”), a leader in customer engagement software, today announced its acquisition of iperceptions , a company that specializes in collecting and analyzing Voice of Customer (VoC) data to help elevate the customer experience. We apologize, but this video has failed to load. Try refreshing your browser, or Astute, Inc. Adds New Voice of Customer Capabilities to CX Solutions with Acquisition of iperceptions Back to video The iperceptions platform and team of VoC experts have been helping global brands to understand the intentions, needs, and emotions of their customers since its founding in 1999. The company offers a full range of services including survey design, deployment, reporting, and analysis. Astute’s current AI-driven engagement solutions cover a broad range of applications, including agent desktop CRM, conversational digital self-service, first-party consumer data analytics, email automation, social media monitoring, and more. With the addition of iperceptions VoC capabilities, the company will be in an even stronger position to provide significant value to its combined global customer base. Article Sidebar Close Share this Story: Astute, Inc. Adds New Voice of Customer Capabilities to CX Solutions with Acquisition of iperceptions Article content continued The combined businesses will provide clients with a unified view of their first-party data across surveys, email, phone calls, web interactions, mobile interactions and in-store interactions. “The future of customer engagement will require brands to be more flexible, responsive, and data-driven than ever before,” said Alex George, President of Astute. “Joining together the best of our software solutions will allow us to provide an intelligent platform for both customer experience and employee experience teams to easily access an integrated view of all customer data,” said George. Advertisement Article content continued “As the market continues to evolve and consumers have increasingly higher expectations for a frictionless journey, we believe this combination will give our customers the tools they need to provide the high-quality experiences that will differentiate them from the competition. We look forward to being an integrated part of Astute” said Pascal Cardinal, current President and CEO of iperceptions. Sampford Advisors acted as exclusive M&A advisor to iperceptions. About Astute Astute’s customer and employee engagement software powers smarter CX and delivers invaluable first-party customer data for the world’s most innovative brands. The Astute platform makes it easy for companies to engage and delight individual customers across all channels, while gathering first-hand insight to improve the experience for everyone. Astute blends AI-driven customer self-service, best-of-breed agent desktop, and powerful customer analytics to drive efficiency, loyalty, and brand protection for consumer brands all over the world. Learn more at . Advertisement

iPerceptions Frequently Asked Questions (FAQ)

  • When was iPerceptions founded?

    iPerceptions was founded in 1999.

  • Where is iPerceptions's headquarters?

    iPerceptions's headquarters is located at 3575 Boulevard St-Laurent, Montreal.

  • What is iPerceptions's latest funding round?

    iPerceptions's latest funding round is Acquired.

  • How much did iPerceptions raise?

    iPerceptions raised a total of $8.98M.

  • Who are the investors of iPerceptions?

    Investors of iPerceptions include Astute Solutions, Wellington Financial, Telesystem and ID Capital.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.