Predict your next investment

Corporation
SOFTWARE (NON-INTERNET/MOBILE) | Customer Relationship Management Software
invoke.com

See what CB Insights has to offer

Founded Year

1999

Stage

Loan | Merged

Total Raised

$32.25M

About Invoke Solutions

Invoke Solutions provides mass interaction technology that aims to improve the way organizations understand and respond to their key constituencies.

Invoke Solutions Headquarter Location

375 Totten Pond Road Suite 400

Waltham, Massachusetts, 02451,

United States

781-810-2700

Latest Invoke Solutions News

Phillip Spector devient membre du conseil d'administration de Phasor

Jul 28, 2018

Share this article WALTHAM, Mass., July 25, 2018 /PRNewswire/ -- Wired and satellite television providers trying to counter the burgeoning cord-cutting phenomenon should offer the same original programming, choice, and value that viewers receive from streaming video content sources, a new Invoke® LIVE Big Qual research study has revealed. "Cable, fiber, and satellite providers who are thinking about simply cutting channels and costs to respond to cord-cutting should think again," noted Peter Mackey, Invoke Solutions' chief research officer. "Our research shows that viewers who are seriously considering abandoning their pay TV service want more value from that service: quality original content on a par with Netflix® or Amazon Prime®, flexibility from à la carte channel menus, and innovative offerings that improve the TV viewing experience." These findings were identified in a summer 2018 Invoke LIVE online research event that engaged with 90 television viewers. Participants all watch one or more hours of TV per week and represented a cross-section of demographics: millennials and post-millennials, Gen Xers, and baby boomers, and women (54%) and men (46%). Twenty percent of the participants had already cut the cord and dropped their pay service. Tellingly, 100% of them said they were completely satisfied with their decision because they get more value for less money from streaming services. And a third or more of each age demographic, led by Gen Xers (42%), is mulling cutting the cord. "However, wired and satellite providers who want to stem the tide have a range of options beyond slashing channel offerings," Mackey said. "Sixty-six percent of participants said that 'quality, original programming' is crucial in considering a cable/fiber/satellite service—roughly the same number who expect that level of quality from a streaming on-demand service." About Invoke Invoke is the Big Qual Decisions™ company. Global leaders in media and entertainment, CPG, HR, and technology rely on Invoke to bring speed, scale, savings, and clarity to audience research. Our experts team with clients to design each LIVE event, and travel to client sites to moderate each session. Invoke LIVE's patented dashboard technology tabulates and analyzes verbatim responses of hundreds of participating consumers in real time.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Invoke Solutions Patents

Invoke Solutions has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

7/5/2006

10/1/2013

Synthpop ballads, Piperidines, Trademark law, Database management systems, Discovery and invention controversies

Grant

Application Date

7/5/2006

Grant Date

10/1/2013

Title

Related Topics

Synthpop ballads, Piperidines, Trademark law, Database management systems, Discovery and invention controversies

Status

Grant

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.