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Invoca company logo


Founded Year



Series F | Alive

Total Raised




Last Raised

$83M | 8 mos ago

About Invoca

Invoca is an AI-powered call tracking and conversational analytics company that brings the depth of marketing analytics traditionally limited to digital consumer interactions to the world of human-to-human selling. Marketers use Invoca to maximize the return of their paid media campaigns on Google and Facebook and improve the buying experience by enriching customer profiles in Salesforce and Adobe. It was founded in 2008 and is based in Santa Barbara California.

Headquarters Location

419 State St.

Santa Barbara, California, 93101,

United States


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Research containing Invoca

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Invoca in 1 CB Insights research brief, most recently on Jun 16, 2022.

Expert Collections containing Invoca

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Invoca is included in 6 Expert Collections, including Unicorns- Billion Dollar Startups.


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AI 100

99 items


Ad Tech

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Artificial Intelligence

9,442 items

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Tech IPO Pipeline

282 items

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Customer Service Tech

536 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre, during, and post purchase of goods and services.

Invoca Patents

Invoca has filed 27 patents.

The 3 most popular patent topics include:

  • Machine learning
  • Classification algorithms
  • Computational linguistics
patents chart

Application Date

Grant Date


Related Topics




Natural language processing, Computational linguistics, Tasks of natural language processing, Artificial intelligence applications, Videotelephony


Application Date


Grant Date



Related Topics

Natural language processing, Computational linguistics, Tasks of natural language processing, Artificial intelligence applications, Videotelephony



Latest Invoca News

Invoca Named a Leader and Top Solution for Sales & Marketing

Feb 2, 2023

The report evaluates 15 leading solution providers who surface insights from first-party conversational dataInvoca named the top solution on "Conversational Intelligence for Sales & Marketing" for Business Impact/Vision and Product CompletenessInvoca is recognized for its impressive customer base to improve conversions, revenue per call, and close rates Invoca, the cloud leader in AI-powered conversation intelligence for revenue teams, today announced that Opus Research has named Invoca as a Leader in its 2022 Conversational Intelligence Intelliview report, and the top solution in its “Conversational Intelligence for Sales & Marketing” for Business Impact/Vision and Product Completeness. The Conversational Intelligence Intelliview report evaluates the products, services, positioning and potential of 15 firms that show leadership in helping businesses to capture conversations, recognize the intent of the conversation, and trigger responses based on a dynamic array of information or intelligence to drive revenue. Opus Research recognized Invoca for its conversation intelligence data capabilities, highlighting its “solid standard offering” and for “exceeding standards” for its platform features and capabilities, and business success and strategy. Invoca’s AI-powered conversation intelligence enables companies to understand and immediately act on the information shared via customer conversations. According to the Opus Research Conversational Intelligence Intelliview, Invoca helps many of the world’s most successful businesses increase revenue, customer experience (CX), and operational efficiency by helping them: Improve Marketing Attribution and Optimization: “Invoca analyzes every call for intent and outcome, connects it to the marketing source that drove it and revenue generated from the call, improving attribution by accurately reporting on call conversions and value. It also integrates that data with adtech and martech tools in real-time to fuel better optimizations that drive more high-value calls and revenue.” Improve QA Efficiency and Accuracy: “Invoca enables sales and QA managers to move from manually scoring a fraction of calls to getting automated, accurate scoring on all of them. Invoca’s AI analyzes 100% of calls, scoring agent performance for adherence to sales scripts, talk tracks, goals, and other metrics, identifying important moments in calls for managers to review, saving them time while making evaluations comprehensive and fair, which helps improve both agent performance while reducing agent frustration and churn.” Improve Conversion Rates and CSAT with Better Coaching: “Invoca analyzes every conversation to surface the tactics that drive conversions and the ones that don’t. It reports each agent’s strengths and areas for improvement, enabling managers to reinforce good behavior and correct issues by adding coaching comments directly to specific moments in call transcripts that agents can learn from to improve.” “Invoca’s impressive solution provides a single, unified platform empowering marketing, sales, contact center, CX, and eCommerce teams to align and excel,” said Derek Top, Senior Analyst and Research Director at Opus Research, as he highlights Invoca’s key differentiators. “Invoca is unique in not only capturing the most comprehensive data on consumer engagements but also providing the technology and integrations to action upon those insights to drive the best results. Invoca is purpose-built to help B2C enterprises increase conversion rates and revenue quickly. Invoca’s cloud-based solution is fast to deploy delivering immediate and significant impact on all phases of customer acquisition.” “As we face economic uncertainty and a turbulent market ahead, marketing leaders and contact center executives need to squeeze every incremental dollar possible out of their marketing budgets, contact center teams, and technology investments,” says Gregg Johnson, CEO at Invoca. “Invoca’s placement in the Conversational Intelligence Intelliview highlights our commitment to our customers, specifically in empowering them with the tools they need to provide superior customer experiences that drive revenue.” Invoca’s recognition in the Opus Research Conversational Intelligence Intelliview comes amid rapid conversational intelligence category growth, with the conversational AI market expected to reach $13.9 billion by 2025. In October, Invoca announced new capabilities to help brands drive customer acquisition and retention in this challenging economy. In June 2022, Invoca announced an $83 million Series F equity financing at a valuation of $1.1 billion, bringing the company’s total equity financing to $184 million. These investments follow a year of record growth, with Invoca surpassing $100M in run-rate revenue. In October, 2021, Forrester Research identified Invoca as a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021 report. Invoca received the top score possible in 13 of 24 criteria, including product and technology innovation roadmap, ease of use, market approach and performance, and integrations. Invoca was also named a Leader in the Opus Research 2021 Conversational Intelligence Intelliview report and recognized for its conversation intelligence data capabilities that enable marketing, sales, and eCommerce revenue teams to uncover and apply an unprecedented level of customer insights from customer conversations to drive better business results. Webinar: Addressing Challenges of the New Economy with Conversational Intelligence For those who would like to learn more about conversation intelligence, join Invoca, Opus Research, and Spectrum Retirement Communities, a leading operator of retirement, assisted living, and memory care communities, for a live, interactive conversation on Tues., February 14, at 1 pm EST. In this interactive, live session, the three will discuss how Conversational Intelligence empowers innovative organizations to spend smarter and improve a return on investment on marketing budgets, all while prioritizing the customer. Register for the upcoming “Addressing Challenges of the New Economy with Conversational Intelligence” webinar now (also available on-demand). Download the 2022 Opus Research Conversational Intelligence Intelliview report: More Information: See the results you can get with Invoca: Learn how Invoca AI-Powered Conversation Intelligence works:

Invoca Frequently Asked Questions (FAQ)

  • When was Invoca founded?

    Invoca was founded in 2008.

  • Where is Invoca's headquarters?

    Invoca's headquarters is located at 419 State St., Santa Barbara.

  • What is Invoca's latest funding round?

    Invoca's latest funding round is Series F.

  • How much did Invoca raise?

    Invoca raised a total of $203.25M.

  • Who are the investors of Invoca?

    Investors of Invoca include Upfront Ventures, Accel, Kingfisher Investment Advisors, Industry Ventures, Fenwick & West and 13 more.

  • Who are Invoca's competitors?

    Competitors of Invoca include Talkmap and 4 more.

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