About Interactive Solutions
Interactive Solutions is a Tokyo-based start-up behind enterprise marketing and productivity app Interactive-Pro. Set up in 2010, Interactive Solutions' flagship product - a tablet application - is an effective tool in closed-loop marketing. By using the platform, corporate clients are able to collect customer information which can then be used to create meaningful data and analytics. These are fed back into the client's marketing strategy.
Expert Collections containing Interactive Solutions
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Interactive Solutions is included in 1 Expert Collection, including Ad Tech.
Companies offering tech-enabled marketing and advertising services.
Latest Interactive Solutions News
Apr 4, 2023
News provided by Share this article Share this article New white paper developed in partnership with Adeia examines the role of interactive services to improve subscriber engagement in a highly saturated US video streaming market DALLAS, April 4, 2023 /PRNewswire/ -- Parks Associates today released the white paper Leaning In: Engaging Viewers with Interactive Video , in partnership with Adeia. The paper explores how the changing streaming services landscape is creating new opportunities for interactive video to better engage with the current generation of viewers. Parks Associates' quarterly survey of 10,000 US internet households finds 36% of over-the-top (OTT) subscribers (an estimated 32 million households) fall into the "service hopper" category: consumers who dynamically churn in and out of subscriptions. Parks Associates: Total Average Video Consumption by Platforms With 87% of US internet households subscribing to OTT video services, the market is highly saturated. There are few unserved market segments to pursue, which means the main path to growth will come from pulling subscribers away from competing services. This dynamic is prompting streaming providers to find new ways of retaining viewers through deeper engagement. A full 44% of subscribers reported canceling a service within 12 months in 2022, according to Parks Associates. "Interactive video creates lean-in experiences by giving viewers the option to choose when, where, and how to enjoy their digital entertainment," said Sarah Lee , Research Analyst, Parks Associates. "Solutions that enable co-viewing, gamification, shoppable ads, or sports betting offer OTT providers opportunities for differentiation. These solutions can contribute to a level of subscriber engagement that makes service cancellation a less attractive option." The white paper examines current expectations among video viewers and describes the interactive features that could meet consumer demands for better engagement while generating new revenue streams for OTT providers. Parks Associates research finds 9% of US internet households have placed a bet while watching a sports program, either through an app or through an interactive betting feature within the stream. "Consumers are accustomed to the highly interactive relationships they have with mobile phones, tablets, and other personal devices. It was only a matter of time before those expectations worked their way into their living rooms," said Serhad Doken, Chief Technology Officer of Adeia. "Consumers have never had more options for their digital entertainment. OTT providers that hope to thrive in a highly penetrated market will have to do more than simply deliver a compelling content library. To protect their business and reduce churn, streaming services will seek technologies that allow – and encourage – subscribers to actively participate in tailoring experiences to their needs and desires," Doken said. About Parks Associates Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences. http://www.parksassociates.com About Adeia Adeia invents, develops and licenses fundamental innovations that shape the way millions of people explore and experience entertainment in an increasingly connected world. From TVs to smartphones, and across all types of entertainment experiences, Adeia's technologies allow users to manage content and connections in a way that is smart, immersive and personal. For more information, please visit www.adeia.com . Rosimely Sera
Interactive Solutions Frequently Asked Questions (FAQ)
Where is Interactive Solutions's headquarters?
Interactive Solutions's headquarters is located at Tokyo.
What is Interactive Solutions's latest funding round?
Interactive Solutions's latest funding round is Seed VC.
How much did Interactive Solutions raise?
Interactive Solutions raised a total of $1.2M.
Who are the investors of Interactive Solutions?
Investors of Interactive Solutions include JAFCO.
Who are Interactive Solutions's competitors?
Competitors of Interactive Solutions include XICA and 4 more.
Compare Interactive Solutions to Competitors
XICA operates as an online cloud-based marketing tool. It evaluates and analyzes the implication of Internet advertisements, television commercials, and more. It offers a statistical analysis tool for businesses without experience. The company was founded in 2012 and is based in Tokyo, Japan.
DataVehicle develops data science solutions including dataFerry, a data preparation tool, dataDiver, an analytics tool, and dataSniper, a marketing ROI maximization tool. It was founded in 2014 and is based in Tokyo, Japan.
data.ai offers a market intelligence platform to deliver data and insights about various businesses. It allows users to view a variety of market data, including downloads, revenue, and rankings, all in one place. It serves industries such as gaming, banking, retail, and more. The company was formerly known as App Annie. It was founded in 2010 and is based in San Francisco, California.
Business Intelligent Quotient (BiQ) operates as an artificial intelligence (AI) powered search engine optimization (SEO) suite. The company offers keyword intelligence, content intelligence, rank intelligence, and rank tracking. It was founded in 2017 and is based in Shah Alam, Malaysia.
SEO Explorer is a software development company. It provides SEO analytics via SaaS and API. It also offers pricing, url classification, backlinks explorer, and keywords explorer. It was founded in 2017 and is based in Even Yehuda, Israel.
Clarisights provides a business analytics platform. It streamlines reporting for sophisticated growth marketing teams. The platform offers marketers end-to-end access to data across the marketing stack. Clarisights unifies all marketing, analytics, and attribution data into a single source of truth to build reports. The company was founded in 2018 and is based in Lewes, Delaware.