Latest Integrated Telecom Company News
Jun 11, 2021
By Rob Chambers, Total Telecom Friday 11 June 21 The Integrated Telecom Company (ITC) of Saudi Arabia has revealed a rebranding of the company to ‘Salam’ which the company describes as human… The Integrated Telecom Company (ITC) of Saudi Arabia has revealed a rebranding of the company to ‘ Salam ’ which the company describes as human-centric. CEO Osama Al Dosary said: "The name ‘Salam’ reflects our drive to initiate conversation and focus on people and connections. This is represented in our new brand slogan: ‘Where you connect’." At launch Salam will focus on three key services: Fiber-to-the-home (FTTH), fixed wireless access (FWA) 5G and Salam TV and says that it aims to help create a more digital society in line with the Kingdom’s Vision 2030 digital transformation plans. Gigabit FTTH is launched in response to customer demand for increased connectivity and as part of the companies growth strategy. Osama Al Dosary went on to say "Salam fits our brand principles of being agile and always helping customers to find the most suitable solutions, with vibrant and positive energy.” We are having trouble showing you adverts on this page, which may be a result of ad blocker software being installed on your device. To view the article please disable any ad blocking software Since you're here... ...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!