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Founded Year

2010

Stage

Acq - Fin | Alive

Total Raised

$76.87M

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+30 points in the past 30 days

About Integrate

Integrate provides advertising technology services. It empowers media buyers to plan, launch, analyze, and optimize marketing campaigns across performance, digital, and traditional media. It offers precision syndication, precision events, and precision social, and professional services. It was founded in 2010 and is based in Pheonix, Arizona.

Headquarters Location

111 West, Monroe Street 19th Floor

Phoenix, Arizona, 85003,

United States

+353 578 684 800.

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Expert Collections containing Integrate

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Integrate is included in 1 Expert Collection, including Ad Tech.

A

Ad Tech

3,757 items

Companies offering tech-enabled marketing and advertising services.

Integrate Patents

Integrate has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

11/13/2007

2/15/2011

Configuration management, Systems engineering, Version control systems, Proprietary version control systems, Software engineering

Grant

Application Date

11/13/2007

Grant Date

2/15/2011

Title

Related Topics

Configuration management, Systems engineering, Version control systems, Proprietary version control systems, Software engineering

Status

Grant

Latest Integrate News

Integrate unveils AI-Driven Insight Engine, “Performance Center”

Jan 30, 2024

AI-Enabled Insights Improves Buying Group Reach and Optimizes Media Partner Relationships Integrate, a leading B2B marketing demand management platform, today announced the launch of its “Performance Center,” an AI-driven insights engine to accelerate B2B marketing decision-making and improve performance. Performance Center identifies gaps in buying groups, optimizes media partner relationships, and enables a better understanding of cross-channel marketing results. According to a recent 2024 Pipeline360 and Demand Metric study, the #1 challenge in marketing today is budget constraints (50%) followed by economic slowdown (40%) and impossible targets (32%). Meanwhile, Salesforce’s Generative AI Snapshot Series found that marketers estimate generative AI can save them over 5 hours per week to focus on more meaningful work. “B2B marketers are faced with doing more with less, and doing it faster, and everyone is looking to AI to raise the threshold of what’s possible and accelerate decision-making and productivity,” said Aaron Mahimainathan, Chief Product Officer, Integrate. “With millions of data points passing through our platform each month, we’re building AI capabilities from the ground up into our product to enable B2B marketers to make informed decisions so they can deliver more meaningful impact to pipeline, revenue, and business outcomes.” A key new feature of Integrate’s Performance Center is the ability for B2B marketers to identify gaps in buying groups and gain insight into buying group behaviors. Marketers can easily see which accounts have the most/best buying group coverage and take actions to update their targeting to ensure full buying group engagement on any account. Another key capability leverages big data and machine learning to create Integrate’s proprietary trust and reliability score for media partners. The score is based on an algorithm running on millions of data points that track media partner campaign performance for a period of time. This empowers B2B marketers to verify the reliability and trustworthiness of their content syndication partners so they can make the best data-driven decisions for campaign fulfillment. Integrate’s Performance Center gives marketers AI-driven insights to make accelerated decisions which optimize marketing programs and resources, and report on meaningful business impact. To learn more about Integrate’s new AI-driven Performance Center features, please visit our blog.

Integrate Frequently Asked Questions (FAQ)

  • When was Integrate founded?

    Integrate was founded in 2010.

  • Where is Integrate's headquarters?

    Integrate's headquarters is located at 111 West, Monroe Street, Phoenix.

  • What is Integrate's latest funding round?

    Integrate's latest funding round is Acq - Fin.

  • How much did Integrate raise?

    Integrate raised a total of $76.87M.

  • Who are the investors of Integrate?

    Investors of Integrate include Audax Private Equity, Paycheck Protection Program, Foundry, Liberty Global Ventures, Iron Gate Capital and 11 more.

  • Who are Integrate's competitors?

    Competitors of Integrate include RainFocus and 7 more.

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