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Founded Year



Acquired | Acquired

Total Raised


About Insureon

Insureon is an online marketplace for small business insurance. On March 1st, 2022, Insureon was acquired by Hub International and Bold Penguin. The terms of the transaction were not disclosed.

Headquarters Location

203 N. LaSalle 20th Floor

Chicago, Illinois, 60601,

United States



Insureon's Product Videos

Insureon's Products & Differentiators

    Small Business Insurance policies

    General liability, workers' comp, professional liaiblity, cyber and more.


Research containing Insureon

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Insureon in 1 CB Insights research brief, most recently on Mar 2, 2021.

Expert Collections containing Insureon

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Insureon is included in 3 Expert Collections, including SMB Fintech.


SMB Fintech

1,586 items



4,198 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience



8,122 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

Latest Insureon News

Lemonade Car comes to Texas, New York Life/Human API: Roundup

Dec 13, 2022

The Hanover has launched the Small Business Digital Exchange Gateway for its agents. The gateway is a collection of insurtech platforms for connected agents to the insurer, including IVANS Distribution Platform, Applied Epic Quotes, Tarmika, Semsee, Vertafore, Insureon and Verisk. Agents looking to place business owner's, workers' compensation and management liability policies in many of the company's commercial lines states will be able to use the gateway, it says. "This new capability complements our existing TAP Sales system, which provides direct access to The Hanover's small commercial, marine, and professional and management liability products. Agents now have a choice to either access The Hanover directly through TAP Sales, or utilize the new Small Business Gateway, offering great flexibility and ease of use," says Richard Lavey, president, Hanover Agency Markets, in a statement. A sign on the office building of New York Life Insurance Company in New York City. Photographer: Mario Tama/Getty Images Mario Tama/Photographer: Mario Tama/Getty I New York Life has partnered with the insurtech Human API on electronic health records. The company says the partnership will allow it to retrieve "consumer mediated electronic health records (EHRs) in the form of normalized digital health data," with the goal of reducing friction in the application process.

Insureon Frequently Asked Questions (FAQ)

  • When was Insureon founded?

    Insureon was founded in 2011.

  • Where is Insureon's headquarters?

    Insureon's headquarters is located at 203 N. LaSalle, Chicago.

  • What is Insureon's latest funding round?

    Insureon's latest funding round is Acquired.

  • How much did Insureon raise?

    Insureon raised a total of $34.5M.

  • Who are the investors of Insureon?

    Investors of Insureon include Bold Penguin, Hub International, Paycheck Protection Program, Accretive and Oak HC/FT Partners.

  • Who are Insureon's competitors?

    Competitors of Insureon include Next Insurance and 8 more.

  • What products does Insureon offer?

    Insureon's products include Small Business Insurance policies.


Compare Insureon to Competitors

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Hiscox is a specialist insurance company. It offers errors and omissions, cyber and data security, media liability, entertainment production risk, general liability, professional liability, crime, ransom, terror, and property insurance through brokers and directly online to small businesses.

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Coverdash is a fully-digital commercial insurance agency that aims to make insurance accessible to small businesses of all shapes and sizes through its embedded technology. It provides insurance services for freelancers, e-commerce, and small businesses. The company was founded in 2022 and is based in New York, New York.

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Coalition operates in the cyber insurance and cybersecurity sectors. The company offers comprehensive insurance coverage and cybersecurity tools designed to help businesses manage and mitigate digital risks. Coalition primarily serves businesses worldwide that are seeking resilience against cyber attacks. It was founded in 2017 and is based in San Francisco, California.


Bsurance is a company that focuses on digitalizing and embedding insurance products, operating within the insurance and technology sectors. The company offers cloud-based insurance products that can be integrated directly at the point of sale, providing businesses with a digital solution to enhance their services. These insurance products primarily cater to various sectors including e-commerce, mobility, banking, payment providers, and shared economy platforms. It was founded in 2017 and is based in Vienna, Austria.


Assureful is an insurance company that provides a range of insurance products and services for e-commerce businesses. The company provides smart insurance for private label brands, retail arbitrage, resellers, wholesalers, aggregators, and more. It was founded in 2020 and is based in Spokane, Washington.


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