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Founded Year



Series C | Alive

Total Raised


Last Raised

$50M | 2 yrs ago

About Instrumental

Instrumental specializes in the application of artificial intelligence (AI) and data. The company offers a platform that optimizes assembly, operations, and quality control processes in manufacturing, primarily for electronics. This platform uses AI to detect defects, analyze failures, and oversee factory operations, thereby accelerating time-to-market, improving yields, and reducing rework. Instrumental primarily serves the consumer electronics, industrial and communication electronics, and aerospace and defense industries. It was founded in 2015 and is based in Palo Alto, California.

Headquarters Location

777 California Avenue Suite 150

Palo Alto, California, 94304,

United States


Instrumental's Products & Differentiators

    Discovery and Failure Analysis Platform

    Instrumental's Discovery and Failure Analysis suite is designed to aggregate all product engineering data (functional tests, metrology, x-ray, microscopy, lab/electrical data, RMA center data, etc.), enrich it with multi-stage visuals of every single unit produced, and leverage AI to automatically discover and categorize defects and proactively suggest potential root causes by finding relationships between all your data sources. Instrumental's cloud-based platform supports complete failure analysis workflows, from issue discovery to root cause analysis and solution validation. It's easy to collaborate and share data securely within the app between brand engineers, contract manufacturers and suppliers.


Research containing Instrumental

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Instrumental in 2 CB Insights research briefs, most recently on Mar 16, 2022.

Expert Collections containing Instrumental

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Instrumental is included in 2 Expert Collections, including Advanced Manufacturing.


Advanced Manufacturing

5,095 items

Companies in the advanced manufacturing tech space, including companies focusing on technologies across R&D, mass production, or sustainability


AI 100

100 items

Latest Instrumental News

Instrumental Appoints Joe Dermenjian as Head of Customer Success to Enhance Client Outcomes & Boost Business Development

Jun 6, 2023

News Provided By Share This Article — Anna-Katrina Shedletsky PALO ALTO, CA, USA, June 6, 2023/ / -- Instrumental Inc , a renowned provider of the pioneering Manufacturing Data and AI Platform, is delighted to announce that Joe Dermenjian is joining as the company's new Head of Customer Success. This strategic expansion of the leadership team underlines Instrumental's steadfast commitment to revolutionizing manufacturing processes with innovative technology while ensuring superior customer experiences. Instrumental, established in 2015 by former Apple product design engineers Anna-Katrina Shedletsky and Samuel Weiss, is a significant technology provider for the electronics manufacturing sector. Their Manufacturing Data and AI Platform empowers electronics brands and manufacturers to identify and rectify issues throughout the product lifecycle, consequently improving quality and substantially reducing costs. Joe Dermenjian joins Instrumental with a profound experience spanning 17 years in Customer Success, Account Management, and Engineering. His areas of expertise include cloud platforms, supply chain management, and system integrations, providing a holistic perspective on the needs of Instrumental's customers. Dermenjian will spearhead customer success initiatives, focusing on improving customer value and partnering deeply with customers to transform how they develop and manufacture their products. In addition, Joe will play a crucial role in accelerating account revenue growth. He will actively seek out fresh opportunities, foster business development efforts, and serve as the “voice of the customer”, effectively conveying their needs and feedback to our product teams. "Joe Dermenjian's appointment as Head of Customer Success is a significant step forward for Instrumental," said Anna-Katrina Shedletsky, CEO, and co-founder of Instrumental. "His extensive experience, passion for data analysis, and proven track record in account management and customer success make him an invaluable addition to our team. His commitment to ensuring each customer's triumph aligns with our mission. We are thrilled to have him lead our client success initiatives and contribute to our growth." Excited to take on the new role, Joe Dermenjian said, "I am thrilled to become a part of Instrumental whose focus is leveraging manufacturing data into actionable insights, and helping clients achieve their business objectives. I look forward to expanding and leading the customer success team that will work closely with our clients, guiding them to unparalleled growth and success." Joe Dermenjian's appointment places Instrumental in a strong position to further its growth and strengthen its stance as a leader in Manufacturing Data and AI solutions. Instrumental remains committed to delivering unmatched value to its clients, empowering them to achieve superior quality while reducing inefficiencies. For more information about Instrumental and its Manufacturing Data and AI Platform, please visit . About Instrumental, Inc: Instrumental, Inc was founded in 2015 by Anna-Katrina Shedletsky and Samuel Weiss, former Apple product design engineers. The company offers a Manufacturing Data and AI Platform that revolutionizes high-quality manufacturing. Instrumental's technology enables hardware brands to identify and resolve issues during product development and production, enhancing efficiency and quality. With a customer base that includes renowned consumer electronics brands and mission-critical electronics manufacturers like Meta, Bose, SolarEdge, and Axon, Instrumental is at the forefront of innovation in manufacturing technology. Aleksander Joseph Tyszka

Instrumental Frequently Asked Questions (FAQ)

  • When was Instrumental founded?

    Instrumental was founded in 2015.

  • Where is Instrumental's headquarters?

    Instrumental's headquarters is located at 777 California Avenue, Palo Alto.

  • What is Instrumental's latest funding round?

    Instrumental's latest funding round is Series C.

  • How much did Instrumental raise?

    Instrumental raised a total of $80M.

  • Who are the investors of Instrumental?

    Investors of Instrumental include Root Ventures, Eclipse Ventures, Canaan Partners, BAM Elevate, First Round Capital and 3 more.

  • Who are Instrumental's competitors?

    Competitors of Instrumental include Retrocausal, Intelecy, DarwinAI, Bright Machines, Senseye and 7 more.

  • What products does Instrumental offer?

    Instrumental's products include Discovery and Failure Analysis Platform and 2 more.


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