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Convertible Note | IPO

Total Raised




About Instacart

Instacart (NASDAQ: CART) provides online food delivery services. It offers a platform allowing users to order grocery products, meat products, alcoholic beverages, and more. It also provides coupons and gift cards. The company was founded in 2012 and is based in San Francisco, California.

Headquarters Location

50 Beale Street Suite 600

San Francisco, California, 94105,

United States




Expert Collections containing Instacart

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Instacart is included in 7 Expert Collections, including Supply Chain & Logistics Tech.


Supply Chain & Logistics Tech

5,395 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Grocery Retail Tech

648 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.



1,244 items


Tech IPO Pipeline

568 items


Food & Meal Delivery

1,521 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.


Conference Exhibitors

5,302 items

Latest Instacart News

Pardon the Disruption: Can Amazon be a grocer and a 3P delivery provider?

Nov 29, 2023

The tech giant has signed some key grocery chains to its digital marketplace recently, helping it reach more households even as it retools its Amazon Fresh stores and online platform. Published Nov. 29, 2023 Pardon the Disruption  is a column that looks at the forces shaping food retail. In its faltering but determined quest to wedge its way into the lineup of top U.S. grocers, Amazon recently issued a few notable updates. This included news that Amazon Fresh will continue to update its struggling stores under a new model that refocuses the fledgling chain on Grocery 101 principles, with an eye toward reigniting growth next year. The company also announced an expansion of Amazon Fresh delivery and pickup to non-Prime members — a move that sounds like a bigger deal than it actually is, considering the loyalty program’s colossal reach. These moves center on the bricks and clicks that are the foundation of the company’s food retailing strategy. But there was also a third announcement about a different workstream that Amazon is running in grocery. It generated fewer headlines yet deserves a thorough discussion. Tucked into its e-commerce announcement, Amazon mentioned that it had recently expanded its marketplace and delivery partnership with Weis Markets. The integration, under which Weis lists its assortment on and relies on Amazon delivery drivers to ferry goods to shoppers’ homes, is now available in cities across four of the seven states Weis operates in. Weis is also the first grocer to integrate its loyalty program with its Amazon digital storefront. Shoppers can link their Weis loyalty account to their Amazon account and earn points they can redeem in-store, or for fuel at one of Weis’s gas stations. Amazon isn’t new to operating as a third-party e-commerce provider for grocers. In addition to Weis Markets, it has also linked up with a smattering of West Coast companies, including Cardenas Markets, Bristol Farms and The Save Mart Companies . Go back several years — what feels like a lifetime in the world of online grocery — and Amazon was jostling with Instacart to sign e-commerce deals with grocers. Amazon hasn’t made significant progress as a 3P provider in grocery. But I think its role here takes on renewed significance in light of its recent progress with Weis and others, and because its grocery ambitions have become clearer in recent years. Although Amazon’s store and online strategy are still very much works in progress, 3P operations offer a third way for the company to get into shoppers’ carts. It also provides a window into Amazon’s unique advantages and the way it’s thinking beyond just online and offline channels. Weis Markets recently expanded its marketplace and delivery partnership with Amazon. Will other grocers follow suit? Permission granted by Weis Markets A third avenue for Amazon Being a third-party partner for grocers has some clear benefits for Amazon in its evolving quest to expand in grocery. It allows the e-commerce giant to expand its reach without having to plant stores or distribution centers. That’s especially important right now, when Amazon Fresh is mired in a lengthy tuneup phase that’s approaching the one-year mark . It also helps Amazon learn more about consumers’ shopping habits in grocery and burnishes its site as a destination for regular trips to grab more than just batteries, laundry detergent and an electric keyboard. With its various food retail stores — including Whole Foods Market, Amazon Fresh and Amazon Go — Amazon is building an ecosystem where it can become a one-stop shop for grocery and all other consumer needs. Hosting other grocers is part of that total grocery vision. Right now, when you shop under’s “Grocery” tab, a menu comes up with tiles linking to its nearby grocery stores and those of its partner companies. In Seattle, where I live, I can select Whole Foods, Amazon Fresh or All the Best, a local pet supplies store. Amazon no doubt envisions a virtual mall-like experience where people can shop across various grocery store brands — and all without having to leave the Amazon system. The reasons why all this benefits Amazon, however, are the same reasons that many grocers will hesitate at linking arms with the online giant. It wasn’t so long ago that folks across the industry were up in arms about the idea that Instacart might become a retailer despite that company’s insistence to the contrary. Well, in Amazon’s case we have exactly that. To riff on a metaphor that I saw during the Instacart freakout: The army isn’t hiding inside a Trojan Horse waiting to be wheeled into the city. It’s right outside in full regalia. But retailers’ attitudes toward partnerships have evolved along with omnichannel shopping needs. Amazon also sells its palm-recognition technology and Just Walk Out frictionless checkout system to other retailers . It has become the “ultimate frenemy” for other retailers, Natalie Berg, a U.K.-based retail consultant and author of a book about Amazon, recently told me. Walmart, meanwhile, has a GoLocal delivery service that counts Sur La Table and Books-A-Million among its users. Amazon has an army of delivery drivers that it can utilize to make grocery deliveries. Courtesy of Amazon Marketplace partnerships are unique, however. Jordan Berke, a former executive with Walmart China and the CEO and founder of Tomorrow Retail Consulting, told me these are “some of the deepest partnerships because of the shared customer experience” they facilitate. “Retailers are more reluctant to partner with a third-party marketplace where they don’t have a deep level of trust and see long-term cooperation potential,” Berke said. “Because in some ways, they’re opening up their most valuable asset, which is that customer relationship.” It’s worth noting that Amazon has had considerable success signing grocers in the U.K. to its marketplace. It now counts three major chains that span a range of formats — Co-op, Morrisons and Iceland — as partner retailers. Two of those, Iceland and Waitrose, signed up within the past few months. This momentum abroad coupled with the addition of Save Mart and Weis in the U.S. makes me wonder if Amazon is gaining steam as a 3P grocery marketplace. Or will that momentum fizzle out amid retailers’ competitive concerns? Will other grocers follow Weis? At this point, I’m not sure grocers need another third-party marketplace. What can they achieve with Amazon that they can’t with dedicated online providers Instacart, DoorDash and Uber? Sure, Amazon has a wider reach than any of those providers. I’m willing to bet, however, that most people who would use Amazon to shop online for their favorite local retailer already do so on one of the three major marketplaces. Those concerns about fueling a major competitor are also very real. Amazon is determined to crack the code on grocery retailing and become a weekly shopping destination for millions of Prime shoppers. Its store strategy stumbled out of the starting gate , and its online shopping experience lacks cohesiveness. But this company has testing, failing and improving encoded into its DNA. It will get better. It will pull shoppers away from other grocery stores, and a lot of companies probably don’t want to help it level up faster. Still, the fact that Weis has not only jumped on board with Amazon but has expanded its partnership seems like evidence that a tie-up can be beneficial for other regional grocers, no? Amazon’s evolving grocery strategy includes revamping its Amazon Fresh stores, like this location in Woodland Hills, California. Jeff Wells/Grocery Dive According to Berke, Weis has some distinct qualities that make it more amenable to partnering with Amazon. Most of its stores are in rural or “deep suburban” markets where Amazon Fresh likely won’t tread, he noted. Weis also hosts Amazon Lockers at numerous stores, meaning many customers are already interacting with an Amazon service through Weis. Berke said that because Weis operates in less populated areas than many other chains, it has outsourced most of its delivery operations to e-commerce providers like Shipt, DoorDash and Instacart. That mixture of favorable conditions for Amazon will be hard to replicate elsewhere. “We think Amazon is going to struggle to find a lot of Weis’s out there,” said Berke. As for Save Mart and Bristol Farms joining up with Amazon — I’m not quite clear on the strategy here and neither is Berke. Since it was acquired by private equity firm Kingswood Capital Management last year, Save Mart has shown a voracious appetite for digital innovation, seemingly fueled by the many ex-Albertsons executives that have joined the business. Good Food Holdings, Bristol Farms’ parent company, has likewise displayed a sure, let’s try it mentality to retailing. Amazon has a compelling vision for the future of grocery — one where it operates its own shopping experiences while also facilitating a marketplace of other sellers as part of an ecosystem that prizes ultimate convenience and choice. Not in the mood for Whole Foods? Simply click over to Save Mart stores. But Amazon had a choice to make in this very competitive, highly personal industry: be a retailer or be a marketplace. It sided firmly with the former when it decided to acquire Whole Foods back in 2017 and launch Amazon Fresh stores three years later. The company still wants to have it both ways, though I don’t think other retailers — or consumers, for that matter — are going to support this.

Instacart Frequently Asked Questions (FAQ)

  • When was Instacart founded?

    Instacart was founded in 2012.

  • Where is Instacart's headquarters?

    Instacart's headquarters is located at 50 Beale Street, San Francisco.

  • What is Instacart's latest funding round?

    Instacart's latest funding round is Convertible Note.

  • How much did Instacart raise?

    Instacart raised a total of $2.861B.

  • Who are the investors of Instacart?

    Investors of Instacart include PepsiCo, Sequoia Capital, Andreessen Horowitz, D1 Capital Partners, T. Rowe Price and 32 more.

  • Who are Instacart's competitors?

    Competitors of Instacart include Shadowfax, FreshDirect, Jokr, Mercato, Good Eggs and 7 more.


Compare Instacart to Competitors

Shadowfax Logo

Shadowfax caters logistics platform that operates in the hyper-local, on-demand delivery sector. The company provides a range of services including instant delivery, retail deliveries, and e-commerce solutions such as forward and reverse shipments. It primarily serves sectors such as e-commerce, food, pharma, and groceries. It was founded in 2015 and is based in Bengaluru, India.

Ninja Van

Ninja Van offers delivery solutions for e-commerce companies. Its services include last-mile delivery, international deliveries, freight forwarding, fulfillment, and warehousing. The company was founded in 2014 and is based in Singapore, Singapore.

Huolala Logo

Huolala is an internet logistics platform. It provides same-city and cross-city freight transportation, enterprise logistics services, less-than-truckload (LTL) transportation, car rental and after-sales services, and more. It was formerly known as EasyVan. The company was founded in 2013 and is based in Guangzhou, China.

Rappi Logo

Rappi provides delivery services connecting stores and consumers. It helps consumers avail necessary items like groceries, food, medicines, and convenience items and also facilitates immediate logistics and travel-related booking services. Rappi primarily serves the ecommerce industry. It was founded in 2015 and is based in Mexico City, Mexico.

Gopuff Logo

Gopuff operates an instant commerce delivery platform for foods and beverages. The company also provides an application that allows customers to choose from the products such as alcohol delivery service, over-the-counter medications, groceries, snacks, drinks, and more. It was founded in 2013 and is based in Philadelphia, Pennsylvania.


Jokr provides food and grocery delivery services. It offers an integrated mobile application that allows customers to order items from grocery stores, convenience stores, and pharmacies directly. The company was founded in 2021 and is based in Grand Duchy of Luxembourg, Luxembourg.


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