About Open Influence
Open Influence is a global influencer marketing solution focused on generating value for brands across all the major social media platforms. The company’s platform boasts a large collection of influencer data and leverages machine learning and image recognition to analyze more than 100 million pieces of content.
ESPs containing Open Influence
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The influencer marketing platforms market connects brands with social media influencers to promote their products or services. These platforms offer various value propositions such as authentic reach and engagement, matching brands with the right creators, measuring campaign success, automating workflow, and generating user-generated content. With the rise of the creator economy on multiple social…
Expert Collections containing Open Influence
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Open Influence is included in 1 Expert Collection, including Influencer & Content Creator Tech.
Influencer & Content Creator Tech
These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.
Latest Open Influence News
Jun 1, 2022
Partnership, Backed by Rich API Integration, Enables Company’s Customers and Partners to Unlock the Power of TikTok With Data-Driven Strategies and Real-time Reporting June 01, 2022 09:00 AM Eastern Daylight Time LOS ANGELES--( BUSINESS WIRE )--Open Influence, a global award-winning creator marketing company, has officially been named one of TikTok’s hand-selected Marketing Partners. Backed by a rich TikTok API integration, this partnership magnifies the way Open Influence will continue to usher brands across the globe onto the For You Page to create innovative, ROI-driven creator marketing campaigns. "Over the past two years, TikTok has become a culture driver on a global scale," said Eric Dahan, CEO at Open Influence. "Its unique hyper-engaged community has played an increasingly larger role in influencing users' behavior on and off the screen. Brands who are looking to connect with audiences purposefully have found on this platform a direct way to tap into subcultures and trends that make a big impact." TikTok and its suite of marketing solutions is changing the way brands show up, and how they allocate ad dollars. The powerhouse platform has become an integral element of Open Influence’s vision to connect global advertisers across all industries with the company's network of over one million extraordinary, high-performing creators. “Creators are the lifeblood of our platform, and we're constantly thinking of new ways to make it easy for them to connect and collaborate with brands,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We're thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way.” With the TikTok Creator Marketplace API integrated seamlessly into the company’s workflow platform, Open Influence can more effectively shape data-backed frameworks to help advertisers make informed decisions about their marketing dollars, while discovering the most influential TikTok creators. In addition, Open Influence clients will now gain access to first-party TikTok data in real-time, including audience demographics, growth trends, and campaign performance metrics. “TikTok has become a home for one billion people around the world to authentically connect, and it is changing how our clients think about marketing,” said Arielle Carter, Senior Director, Social Content and Engagement Strategy at Razorfish. “Now that Open Influence is an official TikTok Partner, we will be able to engage with more Gen Z and Millennial consumers and create even more collaborative and effective Creator programs. Working with Open Influence as one of our influencer partners has been great over the years, and this is going to make the work we do together even stronger.” This new integration and access to first-party TikTok data will also elevate Open Influence’s proprietary self-serve SaaS solution, Go Prism . Delivering brand safety, influencer discovery, performance benchmarking, and competitive insights, Go Prism allows brands to make data-informed decisions when it comes to working with creators. For more information, please visit https://openinfluence.com . About Open Influence Open Influence is a global award-winning creator marketing company that is at the front of the creator economy. Established in 2013, Open Influence has been a pioneer in the space and has executed social strategies for over 1,000 of the world’s largest brands including P&G, Universal, Google, Coca-Cola, L’Oreal, Kellogg’s, Nestle, Netflix, and more. The company is also a leader in Machine Learning and Artificial Intelligence within the ad industry thanks to its proprietary platform, Go Prism, which analyzes more than 100 billion data points and 421 million unique pieces of content. About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo. Contacts
Open Influence Frequently Asked Questions (FAQ)
When was Open Influence founded?
Open Influence was founded in 2013.
Where is Open Influence's headquarters?
Open Influence's headquarters is located at 11520 San Vicente Blvd, Los Angeles.
What is Open Influence's latest funding round?
Open Influence's latest funding round is Series A.
How much did Open Influence raise?
Open Influence raised a total of $2.5M.
Who are the investors of Open Influence?
Investors of Open Influence include TI Capital.
Who are Open Influence's competitors?
Competitors of Open Influence include Obviously and 7 more.
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