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Founded Year



Series D | Alive

Total Raised




Last Raised

$121M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+10 points in the past 30 days

About Insider

Insider is a multi-channel digital experience platform for marketers. Accessible from a unified data engine, Insider enables marketers to leverage personalization, predictive segmentation, and real-time technologies to boost loyalty and digital growth.

Headquarters Location



+65 9841 0300

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ESPs containing Insider

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Emerging Tech / Digital Engagement

These startups offer virtual selling and marketing tools to engage customers with brands through targeted advertising via messages on social apps. With billions of users on social apps, marketing enablers are keen to tap into the popularity of these super apps to help brands and retailers build their customer base.

Insider named as Leader among 7 other companies, including MoEngage, CleverTap, and Unifonic.

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Research containing Insider

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CB Insights Intelligence Analysts have mentioned Insider in 5 CB Insights research briefs, most recently on Dec 14, 2022.

Expert Collections containing Insider

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Insider is included in 6 Expert Collections, including Ad Tech.


Ad Tech

3,699 items


Targeted Marketing Tech

637 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Retail Tech 100

100 items

The winners of the 2020 CB Insights Retail Tech 100, published December 2020.


Unicorns- Billion Dollar Startups

1,205 items


Grocery Retail Tech

822 items



74 items

Insider Patents

Insider has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics




Liquid metal fast reactors, Nuclear power reactor types, Metallurgy, Nuclear reactors, Casting (manufacturing)


Application Date


Grant Date



Related Topics

Liquid metal fast reactors, Nuclear power reactor types, Metallurgy, Nuclear reactors, Casting (manufacturing)



Latest Insider News

I ordered the same thing in person and online at Chipotle and found no significant difference in size despite some customers' claims

Jan 8, 2023

Chipotle says customers don't receive smaller portions for ordering online. "Guests of Chipotle have the opportunity to completely customize their meal in restaurants by vocalizing their desired portions, or digitally selecting extra, light, normal or on the side when choosing from the list of real ingredients," Chief Corporate Affairs Officer Laurie Schalow told Insider in 2021. Hollis Johnson/Business Insider In other words, workers might have given you extra portions from time to time pre-2020, but Chipotle has cracked down on consistency across the board. Hollis Johnson I have no plans to stop mobile ordering at Chipotle because I always felt like I got the same amount of food but can skip waiting in line — and now I have the experience to prove it. A Chipotle pick-up station. Anna Keeve Do you have a story to share about a retail or restaurant chain? Email this reporter at . Read next

Insider Frequently Asked Questions (FAQ)

  • When was Insider founded?

    Insider was founded in 2012.

  • Where is Insider's headquarters?

    Insider's headquarters is located at Istanbul.

  • What is Insider's latest funding round?

    Insider's latest funding round is Series D.

  • How much did Insider raise?

    Insider raised a total of $166.2M.

  • Who are the investors of Insider?

    Investors of Insider include Wamda Capital, Sequoia Capital India, Endeavor,, Riverwood Capital and 6 more.

  • Who are Insider's competitors?

    Competitors of Insider include mediarithmics, Blueprint, Springbot, Black Crow AI, edrone, CleverTap, Connectly, Cordial, Charles, MoEngage and 38 more.

Compare Insider to Competitors

MoEngage Logo

MoEngage offers an intelligent marketing automation platform for consumer brands to understand customer behavior across digital touchpoints through inbuilt analytics and orchestrate personalized campaigns across multiple channels, including mobile, email, SMS, and website. MoEngage was founded in 2014 and is based in San Francisco, California.

CleverTap Logo

CleverTap offers a user behavior analysis and targeting tool that helps web businesses interact with their users across offline and online mediums. It enables web businesses to do web messaging, push notifications, in-app messaging, and even reach out to customers via SMS or email. The firm was formerly known as WizRocket. The company was founded in 2013 and is based in Mountain View, California.

Iterable Logo

Iterable empowers growth marketers to create user engagement campaigns throughout the full lifecycle and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

Optimove Logo

Optimove develops CRM software primarily for business-to-consumer brands. The company’s platform aims to use AI to discover customer segments and orchestrate CRM journeys, facilitating the management of marketing communications with up to hundreds of segments. Marketers use Optimove to manage and automate their entire cross-channel customer marketing plan. By automatically personalizing, executing, and evaluating a complete system of customer-data-driven campaigns, the software enables marketers to maximize revenues and customer lifetime value. The company was founded in 2012 and is based in Tel Aviv, Israel.

RedPoint Global Logo
RedPoint Global

RedPoint Global offers a comprehensive set of ETL, data quality, and data integration applications that operate in and across both traditional and unstructured, big data environments. The company also offers data-driven customer engagement solutions that help companies derive insights from customer behaviors and create consistent, relevant, and precise messaging across any and all channels required. All RedPoint applications offer a unique visual user interface that eliminates the need for programming skills, allowing enterprises to utilize all data to achieve their strategic business goals.

mediarithmics Logo

mediarithmics offers an open, integrated and modular cloud technology allowing users to orchestrate personalized marketing campaigns. The technology includes a Data Management Platform (DMP) for the collection and analysis of customer and prospect data, a Demand-Side Platform (DSP) module, and a Dynamic Creative Optimization (DCO) module for real-time customization of banner ads). The company was founded in 2013 and is based in Paris, France.

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