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Founded Year



Acq - Fin | Alive

Total Raised




About inRiver

InRiver is a company that focuses on product information management in the software industry. It offers a centralized software solution that supports the entire product cycle, transforming product information into a profit-making asset at every touchpoint. The company primarily sells to both B2B and B2C enterprises. It was founded in 2007 and is based in Malmo, Sweden.

Headquarters Location

Sodra Tullgatan 4

Malmo, 211 40,


+46 40 97 38 80


ESPs containing inRiver

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / E-Commerce

The product information management (PIM) market offers solutions to help companies manage and optimize their product data across multiple channels. These solutions aim to improve product data quality and accuracy while simplifying catalog management. They also support product information sharing between different stakeholders, like suppliers and retailers. Typical features offered within PIM solut…

inRiver named as Leader among 11 other companies, including Akeneo, Salsify, and SPS Commerce.


Research containing inRiver

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned inRiver in 2 CB Insights research briefs, most recently on Aug 4, 2023.

Expert Collections containing inRiver

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

inRiver is included in 2 Expert Collections, including E-Commerce.



10,697 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Store tech (In-store retail tech)

308 items

This collection looks at the tech-enabled companies helping brands and retailers promote their products and compel customers to buy.

Latest inRiver News

inriver Joins the MACH Alliance

Dec 13, 2023

CHICAGO & MALMÖ, Sweden--(BUSINESS WIRE)--inriver, the leading software company powering the entire product journey with revenue-driving product information management (PIM) across every customer touchpoint, announced today that it is now a certified member of the MACH Alliance, a global community dedicated to shaping the future of enterprise technology. inriver’s entrance into the Alliance caps a pivotal year for inriver as it continues to solve the evolving demands of commerce with a new bree

inRiver Frequently Asked Questions (FAQ)

  • When was inRiver founded?

    inRiver was founded in 2007.

  • Where is inRiver's headquarters?

    inRiver's headquarters is located at Sodra Tullgatan 4, Malmo.

  • What is inRiver's latest funding round?

    inRiver's latest funding round is Acq - Fin.

  • How much did inRiver raise?

    inRiver raised a total of $57.36M.

  • Who are the investors of inRiver?

    Investors of inRiver include Thomas H. Lee Partners, Zobito, Industrifonden, Verdane Capital, RoosGruppen and 4 more.

  • Who are inRiver's competitors?

    Competitors of inRiver include Makersite and 8 more.


Compare inRiver to Competitors

Salsify Logo

Salsify offers a product experience management (PXM) platform. Its cloud-based product content management solution makes it easy for manufacturers, distributors, and retailers to manage and exchange content that drives online results. The company was founded in 2012 and is based in Boston, Massachusetts.

Contentserv Logo

Contentserv is a technology company that operates in the product information management and digital asset management sectors. The company offers a cloud-based platform that enables businesses to manage and optimize product content, with features such as data onboarding, data quality governance, content personalization, and multichannel publishing. Its primary customers are manufacturers, brand owners, and specialized retailers. It was founded in 1999 and is based in Ermatingen, Switzerland.

Productsup Logo

Productsup operates as a cloud-based software-as-a-service (SaaS) provider for product data management and performance marketing. Its solution quickly structures and analyzes large product data feeds, enabling the easy creation of dynamic content such as product videos. The company was founded in 2010 and is based in Berlin, Germany.

Plytix Logo

Plytix is a company that focuses on Product Information Management (PIM) in the domain of omnichannel marketing. The company offers a platform that combines PIM with Digital Asset Management (DAM), Product Data Syndication, Catalog Creation Software and Analytics, providing a central source for managing and syndicating product information at scale. Plytix primarily serves the ecommerce industry. It was founded in 2014 and is based in Nordborg, Denmark.

Pimcore Logo

Pimcore is a company that focuses on data management and experience management in the software industry. The company offers a platform that manages, aggregates, and distributes digital product and master data, enabling personalized customer experiences across various channels. It primarily serves sectors such as manufacturing, retail, wholesale distribution, technology, food & beverage, and travel & hospitality. It was founded in 2013 and is based in Salzburg, Austria.

Akeneo Logo

Akeneo operates a company focused on product information management. It offers a cloud-based solution that normalizes, enriches, and categorizes product data, aiming to enhance product experiences and drive customer conversion, primarily serving the e-commerce industry, with a particular emphasis on brands, manufacturers, distributors, and retailers. The company was founded in 2013 and is based in Nantes, France.


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