Predict your next investment

INTERNET | Internet Software & Services / Operating Systems & Utility
iamdata.co

See what CB Insights has to offer

Founded Year

2011

Stage

Acquired | Acquired

About Information Machines

Information Machine's API enables developers to integrate item level purchase streams into their apps.On December 16th, 2020, Information Machine was acquired by Numerator, terms of the transaction were not disclosed.

Information Machines Headquarter Location

New York, New York,

United States

Latest Information Machines News

Data company Numerator expands its consumer panel reach

Dec 18, 2020

Press enter to search Data and tech company Numerator, Chicago, has added consumer data capabilities with the acquisition of Information Machine, opening the company up to even larger volumes of purchase data and consumer panelist profiles to strengthen its overall consumer panel data. Headquartered in Brooklyn, N.Y., Information Machine's proprietary API sources from mobile apps, loyalty card programs and food-based delivery services, as well as media viewing data on supported media platforms. It currently processes 2.5 million consumer connections daily across more than 100 retailers and captures 10 million viewing minutes daily on supported media platforms. Information Machine's APIs will be integrated into Numerator's mobile app, Receipt Hog. Information Machine's SaaS based platform will continue to be available for commercial application under the new name Numerator Link. The continued investment will enhance and expand the services available to Numerator Link clients. "Numerator has always been about more, better data. Our investment in Information Machine accelerates the volume and type of detailed data we can add to specific consumer profiles. It further distances Numerator from the increasingly archaic practice of scanning individual UPC codes," said Eric Belcher, CEO, Numerator. "Less friction for consumers means higher adoption, continuity and data quality, so we architected a low-friction collection system for transaction and service usage data. We recognized the tremendous value generated by integrating this data into a seamless view of consumer behavior. Numerator shares this vision and provides a unique opportunity to realize the full potential of our platform," said Matt Stanfield, Founder and CEO, Information Machine. The integration of Information Machine proprietary APIs will be done using Numerator's rigorous transparency and privacy standards, including full transparency into all data collected and how that data is used. It also ensures consumers have the right to share in the value of the data they choose to share.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.