Capitalizing on the fact that the challenge of convincing physicians a pharmaceutical product is superior to competing drugs is never ending and that a patient's actual experience is the most compelling evidence of a drug's performance, InfoMedics has become the leader in capturing Patient ExperienceTM data for the pharmaceutical industry. Through its data gathering and reporting technologies, InfoMedics' opens a new channel of communication between physicians and their patients by measuring a patient's experience with a prescription drug and reporting this information back to the prescribing physician. It's rapidly being incorporated into the daily flow of the physician's practice and broad-scale pharmaceutical promotion. In fact, InfoMedics has successfully engaged over 100,000 physicians and 1 million of their patients in its Patient Experience programs. Since 1985, InfoMedics leaders have pioneered technology based, one-to-one marketing solutions for the healthcare industry that are proven to accelerate a pharmaceutical drug's performance throughout its lifecycle.