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Founded Year



Option/Warrant | Alive

Total Raised


Last Raised

$2M | 3 yrs ago

About inDinero

inDinero helps business owners monitor the financial health of companies offering a one stop solution for all accounting needs. inDinero is on a mission to reinvent small business accounting, helping clients understand their finances like never before. It was founded in 2009 and is based in Walnut, California.

Headquarters Location

340 Lemon Ave. #4637

Walnut, California, 91789,

United States




Expert Collections containing inDinero

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

inDinero is included in 2 Expert Collections, including SMB Fintech.


SMB Fintech

2,003 items



8,123 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

Latest inDinero News

Pry Financials raises $4.2M to make startup accounting more approachable – TechCrunch

Aug 23, 2021

Pry Financials needs to make startup funds approachable for its whole workforce, not simply the folks in command of its accounting spreadsheets. The Y Combinator alum introduced right now it has raised $four.2 million from International Founders Capital, Pioneer Fund, NOMO VC, Liquid2 and Hyphen Capital. Launched in March, Pry now has greater than 200 prospects and claims it has grown 35% month-over-month since YC’s Demo Day. Earlier than beginning Pry, Su was co-founder of InDinero, one other YC alum that began as a “Mint for small companies” earlier than pivoting to a full-service accounting firm. InDinero launched whereas he was nonetheless a pupil at U.C. Berkeley and Su finally grew to become accountable for its monetary planning. Pry Financials’ workforce He informed TechCrunch that the majority startups can’t afford accounting software program like Workday Adaptive Planning. As a substitute, they often work with outsourced CFO providers, however principally depend on spreadsheets for the whole lot: three-way forecasts, predicting runway, hiring and contractor budgets and investor updates. “I used to be the chief technical officer and through the years, I additionally took on the finance operate, so it was form of a twin CTO/CFO position. This was 2010 by means of 2020 and as expertise grew, the engineering and product groups obtained all types of latest instruments each six months or so, whereas the finance workforce was simply caught in Excel,” he stated. Began as a facet undertaking was Su was nonetheless at InDinero, Pry begins at simply $50 a month and replaces these spreadsheets with easy-to-understand dashboards for accounting, monetary planning and situation modeling. The dashboards hook up with Quickbook, Xero or financial institution accounts, so numbers are constantly up to date. Pry’s shoppers sometimes begin utilizing it after they increase seed funding, as a result of “for many first-time founders, that’s probably the most amount of cash you may have ever obtained, so that you must spend extra time managing it and reviewing it each month. And also you’re spending a number of time on payroll every month,” Su stated. Second-time founders, in the meantime, join Pry as a result of they’re sick of Excel spreadsheets. “Reviewing a spreadsheet is mind-numbingly laborious,” stated Su. “For those who see a quantity that’s off, you get this bizarre method for those who didn’t do it your self. Then you definitely mainly have to write down a protracted e-mail to the monetary analyst who wrote it and hope that they get again to you earlier than closing time.” For founders who have to replace lenders or buyers each month, this implies a number of work. Pry makes the method extra environment friendly by turning three-way experiences—mixtures of stability sheets, revenue and loss statements and cashflow—into Monetary Report dashboards, after which including options like hiring plans, monetary modeling and situation planning. The situation planning function serves as a sandbox, giving startup groups and their buyers a solution to predict how completely different conditions will influence funds: for instance, how a lot runway they’ve in the event that they increase a certain quantity of funding or regulate product pricing. Fundraising dashboards created with Pry Financials “We’re bettering upon and attempting to make selections concerning the firm in a collaborative approach. The analogy we’ve got is git branching, the place you may have your principal plan, and need to attempt one thing like a brand new income mannequin or buying a enterprise, however don’t need to mess along with your present technique,” stated Su. “What you are able to do is create a very new department with, say, a brand new pricing technique. You can also make all of the modifications you need after which swap again to your previous department with out worrying about overriding or conflicting with it.”  These speculative branches are additionally constantly up to date with the corporate’s most up-to-date checking account and payroll data, so founders don’t have to recreate them from scratch in the event that they need to revisit a possible situation later. Pry plans to construct extra advanced predictive instruments and in addition combine business requirements, like statistic and benchmarks, into templates to assist founders perceive what targets they need to set. Since Pry is simpler to handle than a set of Excel spreadsheets, Su stated it’s helped startups spot vital issues. For instance, one founder was capable of finding a solution to save $15,000 by catching a tax problem. Pry additionally helps everybody at a startup perceive its funds’ even when they haven’t labored with accounting spreadsheets earlier than. The platform will add roles and permissions quickly, so founders can provide or prohibit entry to completely different folks, like leaders of particular departments. Su stated Pry doesn’t compete with the accounting providers many startups depend on till they’ll rent a head of finance, however makes it simpler for startups to collaborate with them since they’ll share their dashboards. “Normally early on, you may outsource to a CFO agency. That’s the norm within the enterprise and it really works fairly nicely for many corporations. You get a part-time CFO to work actually laborious for a month and get your fundraising construction finished,” stated Su, including “we match into that ecosystem nicely.”

inDinero Frequently Asked Questions (FAQ)

  • When was inDinero founded?

    inDinero was founded in 2009.

  • Where is inDinero's headquarters?

    inDinero's headquarters is located at 340 Lemon Ave. #4637, Walnut.

  • What is inDinero's latest funding round?

    inDinero's latest funding round is Option/Warrant.

  • How much did inDinero raise?

    inDinero raised a total of $12.73M.

  • Who are the investors of inDinero?

    Investors of inDinero include SaaS Capital, Fritz Lanman, Cota Capital, Hank Vigil, Coyote Ridge Ventures and 19 more.

  • Who are inDinero's competitors?

    Competitors of inDinero include Bookkeeper360 and 5 more.


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