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About inBloom

inBloom is a nonprofit organization established to carry forward the mission of the Shared Learning Collaborative, which is to work to make personalized learning a reality for every U.S. student. inBloom provides technology services that allow states and public school districts to better integrate student data and learning applications to support sustainable, cost-effective personalized learning.

inBloom Headquarter Location

3525 Piedmont Road 7 Piedmont Center, 3rd Floor

Atlanta, Georgia, 30305,

United States

Latest inBloom News

Kate Hudson On Staying Grounded During Quarantine

Jan 26, 2021

INBLOOM Wellness is no longer just a side hustle for Hollywood icon Kate Hudson, it’s a full-time business. Her activewear brand Fabletics has grown to 50 locations throughout the United States and attracted more than two million VIP members across ten countries. In the eight years since its inception, she’s launched craft vodka line King St. Vodka , written two books, started a podcast with older brother Oliver Hudson and become a Weight Watchers ambassador. Not even a global pandemic can keep the wellness trailblazer from innovating—last August she launched INBLOOM , a versatile plant-based line of holistic nutritional supplements. Tired of having to remember to take multiple large capsules throughout the day, Hudson designed powder formulas targeted to specific needs to make daily nutrition a one-stop shop. “Our goal is for consumers to feel that we’re there to support them on their wellness journey, no matter where on the journey they are,” Hudson tells Forbes. Like her spirit—easy-going and approachable—her intention with all her businesses is to make wellness less intimidating and more accessible. "We created a system that’s versatile and provides options for different needs," Kate Hudson tells ... [+] Forbes on her latest holistic nutritional line, INBLOOM. INBLOOM Containing adaptogens and herbs known to promote healing and relieve fatigue, you might assume Hudson designed INBLOOM formulas with the heightened stress of the pandemic in mind. In reality, the holistic line was in the works with nutrition company Syllable long before COVID-19. “We spent two years doing market research, ingredient sourcing with herbalists and nutritionists and looking into plastic-free packaging to leave zero carbon footprint,” Hudson tells Forbes. Once again, the business mogul is ahead of the curve. Whether it’s pioneering an affordable, membership-based activewear brand or crafting a non-GMO vodka with alkaline water, Kate Hudson is always anticipating consumer needs. "The team understood my vision for INBLOOM as a really transcendent brand and could help bring the ... [+] idea to reality," Kate Hudson says on partnering with Syllable to create the holistic line of plant-based formulas. INBLOOM With 44% of Americans resolving to exercise more and 42% planning to eat healthier in 2021, it looks like Hudson’s wellness empire is set up for another year of success. But business aside, the health-conscious are attracted to Kate Hudson on a personal level, because she leads by example. Over 12 million follow the wellness guru on Instagram for a glimpse into the life of a 41-year-old mom of three who always prioritizes health and happiness, no matter how busy she becomes. Whether you’re seeking business success or a radiant glow this year—if anyone has advice for staying well in quarantine, it’s Kate Hudson. Read on for our exclusive interview. Kate Hudson has amassed a following of over 12 million on Instagram. INBLOOM Anna Haines: What’s been your experience launching a nutritional company, INBLOOM, during a global health crisis? Kate Hudson: Our original plan was to launch INBLOOM in 2021, but when COVID-19 hit, many vitamins became hard to find. So we expedited the launch to make health supplements more readily available and offer quality products that can boost sleep, energy and the immune system overall during the ongoing health crisis. Haines: You’ve said one of your goals with INBLOOM is to make wellness accessible. What does this mean to you? Hudson: This was a priority for me when producing the INBLOOM line—our mission is to provide quality solutions and ingredients at an accessible price. We use only premium plant-based products, formulated by herbalists and nutritionists and eco-friendly packaging so the products are really universal and can be enjoyed by all. I hope INBLOOM continues to further entice and excite the conversation surrounding wellness in a way that’s inviting and not daunting. Kate Hudson hopes INBLOOM will make wellness more accessible. INBLOOM Haines: Loungewear was the uniform of the year. How has Fabletics maintained a competitive edge amidst the boom in activewear apparel over the last year? Hudson: When we launched Fabletics, we wanted to build an inclusive community and create affordable collections that made people look and feel great. Over the years, we've continuously expanded our designs into categories other than leggings and tops—outerwear and gear, for example. But my goal at Fabletics has always been to build a brand that’s not only about performance and athleticism, but one that people can just live in. Haines: People are definitely living in their activewear these days. What is your fitness advice for people stuck at home? Hudson: Be creative and open to new ideas! Over the last year, I haven’t always been able to exercise as usual, so I am getting back to the basics—running around with my kids, stretching whenever possible—and being open to trying out new things. Fitness apps have allowed me to switch things up and find new ways to work out at home. Kate Hudson tells Forbes keeps her beauty routine clean and simple. INBLOOM Haines: Your skin is always glowing, how do you keep it fresh under lockdown? Hudson: Well, one benefit of being home more is less makeup. I’m a fan of clean beauty and love when I can keep things really simple—like just splashing some cold water on my face when I first wake up before going about my day. In the evening, one of my go-to's is  Tata Harper’s Regenerating Cleanser , followed by a toner and a really good moisturizer. Lately, I’ve been into the entire  Symbiome skincare system. I also love beauty masks of all—purifying, hydrating…I use one just about every other day. Haines: How do you handle work-life balance when working from home? Hudson: It’s certainly been much more difficult with everyone working and learning at home these days. But I insist on keeping my work hours to an 8 hour day whenever I can. Weekends are sacred and strictly reserved for family and friends. My mornings are also a time for me to have a bit of quiet time for meditating and working out before the day begins. Kate Hudson finds mornings best for carving out quiet time. INBLOOM Haines: You have a major presence on Instagram—how do you manage your screen time? Hudson: For me, social media has had many positive and enjoyable benefits during quarantine. Like for many others, it’s become a part of my job and it’s also a source of entertainment. But I do try to be mindful of screen time for me and my kids, especially now that so much of our days are spent on screen for work and school. Some days we do better than others, but I also try not to be too hard on myself or on them during these unusual times. Sometimes screen time is just another one of the things helping to keep us all connected and sane! Kate Hudson tells Forbes she prioritized keeping her family grounded through 2020. INBLOOM Haines: In an interview with Oprah earlier last year, you said your wellness intention for 2020 was consistency. How are you feeling about this goal now? Hudson: I certainly didn’t see the COVID pandemic coming when Oprah asked me that question! Consistency was extremely difficult last year. Much of 2020 was about doing the best I could under circumstances that were anything but consistent. We all had to adapt to new ways of working, schooling our children, socializing and living. The one area of consistency was doing everything possible to keep the kids grounded, happy and growing, while spending lots more time together as a family. But I’d like to give consistency another try once life returns to the form we once knew. Haines: What is your wellness intention for 2021? Hudson: Wellness is always top of mind for me as so much of my personal and professional life revolves around it. My wellness intention for 2021 (and any other year) is to try to be my healthiest self, both mentally and physically. But the pandemic has certainly added an increased motivation. Hopefully 2021 will bring more consistency to that intention. Kate Hudson tells Forbes her wellness intention for 2021 is to try to be her "healthiest self, both ... [+] mentally and physically." INBLOOM

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