ImpulseLogic aims to provide the Retail and CPG sectors with merchandising solutions that increase sales and profitability, and improve the customer experience at the point of purchase. ImpulseLogic achieves this through automating the access, extraction, management and delivery of business relevant intelligence from existing information assets. In Retail, information management is used to harness the power of suggestive selling. Retailers use existing merchandising intelligence to deliver cross-selling and up-selling business strategies directly to customers using existing visual merchandising solutions. In CPG, information management aims to drive down costs associated with ensuring accuracy of product attribute descriptions applied to product packaging in compliance with regulatory requirements.