Founded Year

2008

Stage

Secondary Market | Alive

Total Raised

$274.15M

Last Raised

$100M | 2 mos ago

Revenue

$0000 

About impact.com

impact.com accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement, and optimization of all types of partnerships. Its CloudTM automates partnership discovery, recruitment, onboarding, engagement, and optimization for the full partnership lifecycle, confident decision making, and optimization through measurement & attribution and protection from fraud. The company was founded in 2008 and is based in Santa Barbara, California.

impact.com Headquarter Location

223 East De La Guerra Street

Santa Barbara, California, 93101,

United States

805-324-6021

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impact.com's Products & Differentiation

See impact.com's products and how their products differentiate from alternatives and competitors

  • The Partnership Cloud

    The Partnership Cloud is a series of products that provide an integrated, end-to-end solution for managing all of an enterprise’s partnerships. From discovery, recruitment and contracting, to tracking, optimizing and commissioning – essentially the whole partner lifecycle.

    Differentiation

    For the first time, customers have the ability to manage all types of partnerships from beginning to end. Impact also offers the ability to partner with a wide variety of partners other networks don… 

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

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    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

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Expert Collections containing impact.com

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

impact.com is included in 4 Expert Collections, including Ad Tech.

A

Ad Tech

3,655 items

T

Targeted Marketing Tech

544 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

U

Unicorns- Billion Dollar Startups

1,163 items

H

HR Tech

4,016 items

HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.

impact.com Patents

impact.com has filed 34 patents.

The 3 most popular patent topics include:

  • Drilling technology
  • Oil wells
  • Petroleum engineering
patents chart

Application Date

Grant Date

Title

Related Topics

Status

4/8/2020

12/7/2021

Technical drawing, TWAS fellows, Engine technology, Foundations (buildings and structures), Colloidal chemistry

Grant

Application Date

4/8/2020

Grant Date

12/7/2021

Title

Related Topics

Technical drawing, TWAS fellows, Engine technology, Foundations (buildings and structures), Colloidal chemistry

Status

Grant

Latest impact.com News

Brand-to-brand partnerships: how brands can build relationships to add revenue channels

Jun 16, 2022

Impact.com Impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimise all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for APAC enterprise brands such as Virgin Australia, Canva, Westpac, Booktopia, The PAS Group, True Protein, JS Health, Compare Club, Jabra, MyRepublic and Coles, visit www.impact.com. Brand-to-brand partnerships: how brands can build relationships to add revenue channels An estimated 81 percent of consumers do online research before making a  significant purchasing decision . Cold social and display ads no longer appeal to audiences as they turn to trusted third-party resources to gather information before purchasing. It’s safe to say  advertising as we know it is dead . Google eliminated   third-party cookies . Apple released Intelligent Tracking Prevention (ITP) — and other tech giants launched similar user protection to buffer against privacy. Concerns. When combined with the competitive Adtech market, these improvements become problematic for advertisers as they lose sight of the customers’ journeys. As the advertising industry becomes more muddled, brands are turning to partnerships to establish a more extensive reach with audiences that align with their products or services. Consumer protection changes the way brands engage with shoppers Governments worldwide passed legislation to protect internet user privacy while requiring more transparency in advertising. The European Union's General Data Protection Regulation (GDPR) , Australia’s recent  Privacy Act Review Discussion Paper , and many United States federal and state-wide laws in the United States set clear rules and regulations for consumer data collection. An average consumer sees 4,000 to 10,000 ads  daily — but they’ve learned to tune out promotional content and banner ads like white noise. Users say they’re willing to pay for ad-blocking services to avoid distractions. Ads don’t simply annoy people; they also increase distrust in information delivered by brands they have no relationship with. Research suggests that trust is imperative in modern consumers’ purchase decisions. Brand-to-brand partnerships solve ad aversion by building trusted relationships with audiences through a collaborative effort. How do brand-to-brand partnerships work? Brand-to-brand partnerships allow brands to collaborate on strategic marketing campaigns. They tap into established audience trust and loyalty to grow reach, raise awareness around a campaign, and align with high-intent shoppers— which ultimately increases revenue. Companies can allocate funds from traditional advertising into brand partnerships that build genuine, long-term relationships with their target audience. By forging reciprocal relationships with brands in similar or complementary industries, brands can: Diversify the current marketing mix Cofunction with the other channels Establish or improve stature in the market Brand partnerships in action Consumers see brand-to-brand partnerships in action through everyday online engagement without knowing it. For example, Ticketmaster partnered with Spotify to offer listeners concert tickets to see their favourite performers. The “Get tickets” button became integral to the listening experience—this feature added value both to Spotify and Ticketmaster without feeling like an advertisement. Kayo Sports , a dedicated sports channel in Australia, collaborated with corporate and commercial partners, sports associations, sporting clubs, grassroots clubs, athletes, and other partners. The brand crafted several creative partnership strategies and, as a result, gained almost 400K new subscribers within nine months. Brand-to-brand partnerships don't have a strict formula, providing freedom to design partnerships that meet both parties' needs while achieving revenue goals. This format makes partnerships accessible to brands of any size and experience, no matter the budget. The only requirement is a solid strategy and the right technology. Getting started with brand-to-brand partnerships Partnering with brands that align with your audience helps spread your reach and establishes you as an influential brand in your industry. Here’s how to begin those conversations: 1. Identify your partnership goals and objectives Before diving into your first partnership, consider what you want to achieve and align the strategy with your company’s overarching goals. How will your partnership results contribute to them? For example, if you use a partnership to reach a new audience, you can help your company expand its customer base. 2. Make your business case with your team Once you understand the purpose of your partnership program, draft a strategy to present to your team. Crafting a strategic plan will help you secure a budget and resources to make your brand-to-brand partnership program come to life. 3. Consider a partnership platform Finding the right tool can make or break your success in managing partnerships. Establishing relationships with partners takes time to communicate, process payments, and analyse performance. Explore partnership platforms focusing on automation, accommodation of multiple partnership types, and program scalability. 4. Discover and recruit your first partners Explore Your customer journey to decide which partners can help you cover touch points during the buyer’s cycle. Then, use your platform’s discovery tool to search for specific brands and reach out to them. Try to look for different partners - diversification is crucial. 5. Measure success to drive growth After launching your first campaigns, use the data to analyse your partners’ performance and calculate the results of your collaborations. Then, optimise your strategy to drive even more growth to your partnership program and brand. Join the newsletter!

impact.com Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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impact.com Rank

  • When was impact.com founded?

    impact.com was founded in 2008.

  • Where is impact.com's headquarters?

    impact.com's headquarters is located at 223 East De La Guerra Street, Santa Barbara.

  • What is impact.com's latest funding round?

    impact.com's latest funding round is Secondary Market.

  • How much did impact.com raise?

    impact.com raised a total of $274.15M.

  • Who are the investors of impact.com?

    Investors of impact.com include W Capital Partners, Providence Public, Providence Equity Partners, Qatar Investment Authority, Silversmith Capital Partners and 5 more.

  • Who are impact.com's competitors?

    Competitors of impact.com include PartnerStack and 5 more.

  • What products does impact.com offer?

    impact.com's products include The Partnership Cloud and 4 more.

  • Who are impact.com's customers?

    Customers of impact.com include Easyship, eve Sleep, Canva , Ivory Ella and Harry's.

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