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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Travel
imove.no

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Founded Year

2017

Stage

Secondary Market | Alive

Total Raised

$17.48M

Last Raised

$7.06M | 3 mos ago

About imove

imove is a mobility company that eases the life of car owners, users of public transportation, and other forms of transportation. It also builds an ecosystem for the traveler - building value for both the customer and imove’s partners.

imove Headquarter Location

Vestre Strømkaien 7

Bergen, 5008,

Norway

Latest imove News

Imove Offers EV Subscription In Norway, But Its Real Business Is IT

Sep 9, 2020

Toyota was the company’s first customer with the Kinto Flex program. Owning an EV or just paying to use it? If the answer depends on Imove, it may try to persuade you toward the second option with good arguments. The Norwegian company provides a system that allows you to change your electric car whenever you need, but you get to use them as if they belonged to you. Anyway, its main business is its platform, which Toyota used to implement its Kinto Flex service. Gunnar Birkenfeldt, co-founder of Imove, told InsideEVs more about that. “We consider ourselves a tech company more than a car company. Being tech savvy means that we are very focused on data driven innovation and always focusing on how to make car ownership as seamless as possible for the subscriber. For simplicity, we can divide our business in two: our own car subscription program and the robust scalable white-label platform, that can be accessed by third parties. We were fortunate to get Toyota Europe as our first client, which has opened several doors to interesting customers this summer. Not just traditional car manufacturers, but also players from other industries, such as the internet, banking, insurance, power/electricity companies etc.” Regarding the car subscription program, Imove charges €400 monthly for the small car segment and goes up to €1,400 for the premium segment. Clients can subscribe to the EVs for a month or several. “We have customers that have a temporary need – if they have sold their car and are waiting for a new one, for example – or that are simply uncertain what vehicle to buy. They keep the car for a month or two. The other group (about 65 percent) keeps the car for more than six months. One interesting finding is that many think they will only subscribe for a short period, but they end up keeping the subscription for a long time once they have experienced this new flexible ownership.” The flexibility part implies that people can change their cars for bigger ones on weekends, for example, which would prevent the need to have two cars: one for everyday use and a bigger one for traveling. “Our service is fully digital so appointments are made online. We run a 24/7 online chat service (no robots) and the handover of vehicles equipped with virtual keys happens 100 percent hands-off, without physical contact. For vehicles without virtual keys, we have implemented robust COVID-19 routines for cleaning and disinfecting all vehicles. All swapping vehicles are also put in a 48h quarantine after disinfection, as an extra precaution.” More News On Unusual Ways To Drive EVs: ⠀

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imove Patents

imove has filed 3 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

7/7/2009

6/11/2013

Thin clients, Remote desktop, 3D computer graphics, Virtual reality, Cloud computing

Grant

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Application Date

7/7/2009

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Grant Date

6/11/2013

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00/00/0000

Title

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Related Topics

Thin clients, Remote desktop, 3D computer graphics, Virtual reality, Cloud computing

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Status

Grant

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imove Web Traffic

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Page Views per User (PVPU)
Page Views per Million (PVPM)
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