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Founded Year



Acquired | Acquired



About iMotions

iMotions simplifies advanced biometric research by providing software, hardware, and services to academic and commercial clients. Its software platform lets researchers integrate biosensors, eye tracking, facial expression analysis, EEG, GSR, EMG, ECG, and surveys in one unified software platform. On October 26th, 2021, iMotions was acquired by Smart Eye.6 million.

Headquarters Location

Frederiksberg Allé 1-3 7th Fl

Copenhagen, 1621,


+45 71 998 098

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Expert Collections containing iMotions

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

iMotions is included in 2 Expert Collections, including Customer Service Tech.


Customer Service Tech

538 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre, during, and post purchase of goods and services.


Medical Devices

8,633 items

Companies developing medical devices (per the IMDRF's definition of "medical device"). Includes software, lab-developed tests (LDTs), and combination products. *Columns updated as regularly as possible.

Latest iMotions News

Worldwide Eye Tracking Industry to 2027 - Featuring EyeTracking, Gazepoint Research and iMotions Among Others

Jul 1, 2022

The global eye tracking market reached a value of US$ 725.8 Million in 2021. Looking forward, the publisher expects the market to reach US$ 2,939.4 Million by 2027, exhibiting a CAGR of 26.25% during 2021-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor. Eye tracking refers to the process of monitoring and observing eye behavior such as pupil dilation and movement. It accurately and objectively quantifies visual attention to study human behavior by measuring the length of the user's gaze and determining at what and where an individual is looking. Eye trackers use invisible near-infrared light and high-definition cameras to project light onto the eyes. They record a wide range of activities that include blinking, looking, ignoring and other noticeable reaction of the pupil to stimuli. As a result, they find application in psychological research, packaging designs, and intelligent security systems. The global eye tracking market is primarily driven by the growing applications of eye trackers in various industries. In the retail sector, eye trackers are used for gaining insights into consumer behavior by ascertaining how much time a consumer spends browsing a product. It can also be integrated with artificial intelligence (AI), virtual reality (VR), and augmented reality (AR). Eye trackers are also employed by prison management systems and defense organizations to deploy biometric iris scanners for identifying individuals and tighten their security arrangements. Besides this, the vision tracker technology can be mounted directly on a tablet or desktop, which is further integrated within a wheelchair to allow users to control the wheelchair using vision movements. Furthermore, extensive investments in smart and wearable technology are providing a positive impact on the market growth. Competitive Landscape: The competitive landscape of the industry has also been examined along with the profiles of the key players being Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd. and Tobii AB. Key Questions Answered in This Report: How has the global eye tracking market performed so far and how will it perform in the coming years? What has been the impact of COVID-19 on the global eye tracking market? What are the key regional markets? What is the breakup of the market based on the type? What is the breakup of the market based on the component? What is the breakup of the market based on the location? What is the breakup of the market based on the application? What are the various stages in the value chain of the industry? What are the key driving factors and challenges in the industry? What is the structure of the global eye tracking market and who are the key players? What is the degree of competition in the industry? Key Topics Covered:

iMotions Frequently Asked Questions (FAQ)

  • When was iMotions founded?

    iMotions was founded in 2005.

  • Where is iMotions's headquarters?

    iMotions's headquarters is located at Frederiksberg Allé 1-3, Copenhagen.

  • What is iMotions's latest funding round?

    iMotions's latest funding round is Acquired.

  • Who are the investors of iMotions?

    Investors of iMotions include Smart Eye, inVenture Partners and Way Forward Aps.

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