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Corporation
MEDIA (TRADITIONAL) | Publishing
immediate.co.uk

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Founded Year

2011

Stage

Acquired | Acquired

About Immediate Media

Immediate Media is a media company that focuses on special interest markets. Active in magazine publication, digital marketplaces, and eCommerce, Immediate owns and operates over 70 brands and magazine titles, including Radio Times, olive, Homes & Antiques, hitched, Cycling Plus, JewelleryMaker, Bike Radar, MadeForMums, You&YourWedding, and Mollie Makes. The company also publishes magazine content on behalf of BBC Worldwide and Lonely Planet Traveller on behalf of LPG.

Immediate Media Headquarter Location

Vineyard House 44 Brook Green, Hammersmith

London, England, W6 7BT,

United Kingdom

+44 0207 150 5000

Latest Immediate Media News

Future of Media: iQiyi, Immediate Media and short-term planning

Oct 16, 2020

By Shawn Lim -16 October 2020 08:40am The Drum's senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum's Future of Media email briefing. Sign up here . This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week. Welcome to the Future of Media newsletter. This week our reporter in Singapore, Shawn Lim, stands in while John is on holiday. In this instalment, we go inside the international expansion plans of one of the Chinese streaming platforms giants, Baidu-owned iQiyi, which is battling its rivals for a foothold in South East Asia. And Immediate Media, the publisher of Top Gear magazine, BBC Good Food and Radio Times, takes us through how it has built its first-party data ad business. We also take a look at results from Rakuten Advertising’s Road to Recovery, a survey of 150,000 publishers conducted in August. iQiyi As competition between the BAT intensifies, Chinese streaming platform iQiyi’s vice-president of international business told me about the company’s plans to compete in South East Asia. Former Netflix executive and former Singapore diplomat Kuek Yu-Chuang is the man in charge of iQiyi’s expansion. He’s been busy picking out agency partners to build brand awareness in SEA markets. Kuek’s immediate priority is building strong partnerships, starting with SEA, with a view to expand even farther globally. Read it here. Inside Immediate Media’s data strategy With the demise of third-party cookies at the hand of Google and regulations like GDPR and CCPA still to show their teeth, publishers are keen to monetise their audiences directly. Matthew Rance, head of commercial data at Immediate Media, explains to John McCarthy how it built its own first-party data ad business. Immediate Media is the publisher of Top Gear magazine, BBC Good Food and Radio Times. Read it here. A shift to short-term planning 44% of publishers expect traffic levels for the 2020 peak shopping period to exceed pre-pandemic levels, according to Rakuten Advertising’s Road to Recovery, a survey of 150,000 publishers conducted in August. 72% reported that advertisers are committing to paid relationships over the holiday period, but 70% of these found that advertisers are only committing to short-term plans of three months or less. Read it here. Catch up

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Immediate Media Patents

Immediate Media has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

11/10/2012

Media servers, Promotion and marketing communications, Multimedia, Social networking services, Internet advertising methods

Application

Application Date

11/10/2012

Grant Date

Title

Related Topics

Media servers, Promotion and marketing communications, Multimedia, Social networking services, Internet advertising methods

Status

Application

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