Feb 20, 2015

See All Homes of the Day The divestiture comes on the heels of the company's announcement last week that it plans to sell its art business for $31.5 million to a digital printing company in Colorado. CafePress retains its CafePress.com flagship brand as well as ezprints , an online service based in Norcross, Ga., that personalizes products with photos. In the past few years, the company's shares have continued to fall — before rebounding a bit this month — as CafePress reported inconsistent earnings. Last year, the company's founders returned and set a strategy that calls for streamlined operations. CEO Fred Durham 's goal is to "do fewer things, but do them better," as he has said numerous times in news releases and earnings calls. Examples of focusing the company include last year's sale of the company's stationery business, InvitationBox.com. Also, CafePress closed its Mall St. Matthews store last October and discontinued low-performing products while raising online prices . According to the release, management wants to focus on CafePress.com, which the company considers its core business. Earlier this year, Sumant Sridharan stepped down as CafePress.com's president and has been retained as a consultant, according to the company's SEC filings . At the time, director of public relations Sarah Segal said the company didn't have plans to fill the position . "We believe that by divesting our groups business, in addition to our art business, CafePress will not only be leaner and more focused but will have the enhanced capital structure necessary to stabilize, optimize and energize the business," Durham said in the release. "We are dedicated to increasing stockholder value, and we believe that these moves put us on the right path. " CafePress expects the transaction to close during the first quarter of 2015, the release said. And its fourth-quarter financial results will be released on Feb. 25. Want Louisville Retailing & Restaurants news in your inbox? Sign up for our free email newsletters. Industries