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Acquired | Acquired

Total Raised


About Identified

Identified is a career site for young professionals aged 18-29. Using Facebook connections, Identified lets users create professional profiles on a separate platform. Identified analyzes the work history, education and demographic data of Facebook users, and tracks the hiring behaviors of companies to produce an Identified Score for people, companies and schools.

Headquarters Location

185 Berry Street Suite 6100

San Francisco, California, 94107,

United States

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Identified Patents

Identified has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics




Natural language processing, Computational linguistics, Tasks of natural language processing, Artificial intelligence applications, Speech recognition


Application Date


Grant Date



Related Topics

Natural language processing, Computational linguistics, Tasks of natural language processing, Artificial intelligence applications, Speech recognition



Latest Identified News

Workday Acquires Identified: A Potential Disruptive Move in Recruiting

Feb 28, 2014

This week Workday Workday announced the acquisition of Identified , a private company which was focused on using Big Data techniques to help recruiters find great candidates. While Workday positioned this as a BigData move move , it has the potential to be much more. Thanks to the huge success of LinkedIn LinkedIn , startups of all shapes and sizes are building tools to collect social data about people, consolidate it, and make it available to corporate recruiters. (We call this “social sourcing” and some of the successful startups include Gild , Entelo , TalentBin , Identified, and others. ) This is a multi-billion dollar business which we call building the “ Google Google of People.” What these tools do (and Identified prided itself on collecting data from Facebook in particular) is collect and aggregate lots of data about people, match it up (matching is among the hardest part) and develop tools to help index and search for people in an accurate way. The key here is not to just find people who “graduated from Stanford in 1982 with a BS in Computer Science” but to go much further. Companies like Gild and Entelo actually “score” computer programmers to help find great skilled people who may not even have college degrees. Using these tools a recruiter can find a candidate who may in fact be one of the most prolific engineers in their field, but may not seem that interesting based on their resume. Today companies spend over $150 billion on all different areas of corporate recruiting (advertising, search agencies, interviewing, assessment, employment branding, etc. ) so this is a huge market. And it goes far beyond recruitment of technical professionals – anyone who has a social “presence” (think about designers, engineers, graphic artists, and other creative professionals who share their materials online) could become part of this market. One of Identified’s big claims to fame was their ability to reach well beyond the world of LinkedIn (which still does not have many hourly workers and non-degreed professionals) to find nurses, designers, and other professionals who may use Facebook or Yahoo but don’t necessarily spend a lot of time on LinkedIn. While Workday has not disclosed any of their plans for this acquisition, I see this as potentially disruptive in several ways. First, Workday has just “acqui-hired” some of the best data scientists and engineers in social sourcing in the market Second, Workday could decide to build a social sourcing engine right into its platform, totally changing the game in their goal to enter the cloud-based recruitment market (launch coming in the next few months) Third, Workday could use the technology to offer a variety of new business applications based on social sourcing data: sourcing, candidate assessment, flight risk (candidates who change their social profiles tend to be looking for jobs), and even leadership assessment. Fourth, Workday could decide to grow a social sourcing business that essentially competes with LinkedIn. (Less likely but not out of the question. ) As Workday gets its plans together, Oracle, SAP SuccessFactors, CornerstoneOnDemand, IBM, and the other players in the corporate recruiting software market may find that the game has changed. While every company needs an applicant tracking system, this acquisition could change the game and force all the major ERP and HR software vendors to build or acquire social sourcing technology. Remember also that Workday recently announced its BigData Analytics product – a set of technologies based on Hadoop that let organizations manage very large amounts of employee and financial data to better understand their business and people. Using Identified’s technology that product could suddenly become very useful, even by applying the technology to a company’s internal employee base. The people analytics or social recruiting marketplace remains one of the fastest growing segments in cloud-based software. We will all be watching Workday carefully as this acquisition plays out over the coming months. —– I am an industry analyst and researcher focused on corporate talent and learning, HR, leadership, HR technology, and the intersection between work and life. You can follow me to stay up to date on trends, research, and news on twitter at  @josh_bersin  or on LinkedIn at . For more information on Bersin by Deloitte, please visit  . —– This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. About Deloitte As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Identified Frequently Asked Questions (FAQ)

  • When was Identified founded?

    Identified was founded in 2009.

  • Where is Identified's headquarters?

    Identified's headquarters is located at 185 Berry Street, San Francisco.

  • What is Identified's latest funding round?

    Identified's latest funding round is Acquired.

  • How much did Identified raise?

    Identified raised a total of $22.5M.

  • Who are the investors of Identified?

    Investors of Identified include Workday, Otter Rock Capital, Bill Draper, Peterson Ventures, Innovation Endeavors and 14 more.

  • Who are Identified's competitors?

    Competitors of Identified include Relationship Science and 8 more.

Compare Identified to Competitors


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Entelo allows recruiters to search for software engineers and designers across the social web. With social profiles, search, and technology to discover candidates who may be open to new opportunities, Entelo improves the ability to find the right talent at the right time.

E offers a talent intelligence platform. It allows the user to centralize all their people data, including ATS, HRMS, resume books, and spreadsheets.

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Work4 is the global leader in Social and Mobile Recruiting, with thousands of customers including many of the Fortune 500. Work4 technology enables organizations to extend their employer brands, drive referrals organically and target specific profiles, transforming social networks into a source of top quality talent.


myInterview offers a video interview platform that gives candidates the opportunity to pitch themselves for a job. It uses video to encourage candidates to express their personality, experience, and qualifications and lets hiring managers to identify potential candidates. The company was founded in 2014 and is based in Sydney, Australia.

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Sennder is a digital road freight forwarder in continental Europe, linking large commercial shippers with small freight carriers.

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