ICustomMadeIt

May 9, 2016

Icustommadeit founder Raj Iyer told ET that in addition to bespoke travel experiences, the company plans to offer other unique experiences too Priyanka Sangani  |  ET Bureau  |  09 May 2016, 8:28 AM IST Follow ETtech     Pune-based Icustommadeit is expanding its business to offer bespoke or made-to-order experiences including travel, after having established itself as an online seller of customisable gifts and products. The company is set to venture into the new segment with a Game of Thrones-themed trip to Spain later this month. Icustommadeit founder Raj Iyer told ET that in addition to bespoke travel experiences, the company plans to offer other unique experiences such as bringing down a blackjack dealer, setting up a Las Vegas style casino in the customer's living room and arranging a specially-created and customised barrel of Scotch. "These experiences will come at a price, but they cater to the creme de la creme. There is no minimum requirement for travel experiences and can be arranged for even one person," Iyer said. The one-year-old company, a unique player in the otherwise crowded ecommerce industry, allows people to customise existing products on its website or create bespoke products in collaboration with its vendors. Iyer said that based on the feedback the company has received, it will increase focus on making the platform more interactive and allowing consumers to design and customise their own products. "Over time, every category you see on the website will allow people to create their own version of the product," he said. To start with, this option will be available for shoes and jewellery, followed by bespoke jeans. The company is readying to roll out all these options by the end of the month. At present, users need to fill in details of how they want their product to be customised, but Iyer is in the process of introducing a new design that has dropdown options for each aspect of the product that can be customised as per the customers' requirements.