Bill Moses is an influential leader, proven innovator, and inspiring mentor in the beverage industry. As Founder & CEO of Fermented Sciences Inc. (FSI), Bill steers the helm of a cutting-edge, innovation lab that's transforming the alcohol industry with “better-for-you” products. Flying Embers, a hand-crafted, hard beverage brand platform, sprung from Bill's cutting edge work at Fermented Sciences Inc. He is currently the Founder and CEO of Flying Embers Alcohol Beverages, as well.
Launched in 2018, Flying Embers has developed a leading portfolio of great-tasting fermented botanical brews with certified organic ingredients and functional benefits. Under Bill's leadership, the company set out to create both a conscious movement and platform that gives consumers better wellness choices, even when it comes to alcohol. Since its inception, Flying Embers has expanded its product selection, scaled to over 120 distributors across the United States, and positioned the brand to successfully disrupt the $600+ billion global beer market.
Prior to Fermented Sciences Inc. and Flying Embers, Bill was the Co-Founder, former Chairman, and CEO of KeVita Probiotic Drinks, a high-growth beverage brand acquired by PepsiCo Inc. in Dec. 2016. Launched in 2010, Bill helped the brand achieve epic results, growing KeVita from a small California brand to an international leader sold in 20,000+ retail locations across North America.
Bill's financial acumen and decisive judgment in an ever-changing consumer product goods landscape, has his leadership sought out by the leading competitive players and brand disruptors.
An established brand-builder, Bill serves as strategic advisor, principal shareholder, and board member of: Wilde Brands, a paleo protein chip snack, Koia Plant-Based Protein Drink and Executive Chairman of Iconic Protein Beverage Brand.
Bill's innate competitive spirit, drive, and focus can be accredited to the roles that afforded him opportunities to excel early in his career. Having accrued over 25 years of business and finance experience, Moses began his career at Bear Stearns, Inc. He served as a Partner of Axiom Partners, LTD. a New York investment banking and brokerage firm. He was co-founder and CEO of Recovery Television Network & RNetHealth.com, which sold to Liberty Media.
He is a recipient of the Ellis Island Congressional Medal of Honor and served as Honorary Chair of Cable Positive, the telecom’s industry’s AIDS-action NGO