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iFit company logo


Founded Year



Private Equity - III | Alive

Total Raised




About iFit

iFit offers workout options for every fitness level and interest, from bodyweight training to connected workouts on NordicTrack, ProForm, and Freemotion equipment. Patented technology gives the company's trainers the ability to create highly personalized workouts for its members by adjusting their incline, speed, and resistance instantly.

Headquarters Location

1500 South 1000 West

Logan, Utah, 84321,

United States

(833) 680-4348

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Expert Collections containing iFit

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

iFit is included in 2 Expert Collections, including Fitness Tech.


Fitness Tech

1,344 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.


Smart Home & Consumer Electronics

1,234 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.

iFit Patents

iFit has filed 269 patents.

The 3 most popular patent topics include:

  • Physical exercise
  • Exercise equipment
  • Aerobic exercise
patents chart

Application Date

Grant Date


Related Topics




Exercise equipment, Physical exercise, Weight training equipment, Weight training exercises, Muscular system


Application Date


Grant Date



Related Topics

Exercise equipment, Physical exercise, Weight training equipment, Weight training exercises, Muscular system



Latest iFit News

United States Home Fitness Equipment Market to Hit USD 8.50 Billion by 2030 | with a CAGR 7.59%

May 2, 2023

Cardio Advantages Make the Cardiovascular Training Equipment Segment Command a Sizeable Share of the Market Based on equipment type, the market is segmented into three categories, cardiovascular training equipment, strength training equipment, and others. Equipment used for cardiovascular exercise significantly controls blood pressure and heart rate. Due to the large demand from the American population for cardiovascular training equipment such as treadmills, rowers, stationary bikes, and others to maintain their cardio health, the cardiovascular training equipment segment commands a significant market share. Further segmental development will be fueled by the increasing popularity of treadmills and stationary bikes as indoor alternatives to jogging and cycling outside. Due to Growing Popularity of E-Commerce Sites, the Online Sector Now Accounts for a Sizable Portion of the Market By sales channel, the market is divided into online and offline. The rising adoption of online shopping for exercise items among the U.S. population mainly drives the online segmental growth. For instance, a major international e-commerce behemoth such as Inc. reported a 38% increase in its U.S. revenue, which was expected to hit USD 386.1 billion in 2020. Pop-up advertising tactics were used by major players such as Rogue Inc., TRUE Technology Inc., and others to boost website traffic and product sales, which boosted online sales and supported the expansion of the online sector. COVID-19 Impact: Body Exercise's Growing Relevance in the Face of the COVID-19 Pandemic will Drive Market Several people chose to stay inside during the pandemic in order to prevent contacting the corona virus and to adhere to social conventions of social isolation. Fitness enthusiasts utilize home fitness equipment to preserve their health and increase their physical endurance and muscle strength. Also, throughout the pandemic, Americans' increasing knowledge of the value of establishing regular exercise routines has sped up product demand in the U.S. The demand for workout equipment among Americans increased significantly in 2020 as a result of these factors. Get a Quote Now: Comprehensive insights into the regional developments. List of major industry players. Key strategies adopted by the market players. Latest industry developments include product launches, partnerships, mergers, and acquisitions. Drivers & Restraints: Manufacturers are Introducing Cutting-edge Exercise Equipment to Help the Market Today, well-known exercise equipment producers in the U.S. include Core Health & Fitness LLC, Icon Health & Fitness Inc., Johnson Health Tech Co. Ltd., and others. These products are built on performance-tracking technology. The efforts of these businesses will probably help the = market in the U.S. For instance, Peloton Interactive Inc., a top manufacturer of exercise bikes and other gym equipment, introduced Peloton Bike+, a cutting-edge indoor exercise bike product, as part of its home smart gym lineup, in the U.S. in September 2020. The item has a rotating touchscreen monitor with a 23.8-inch HD resolution, a four-speaker sound system, and one-tap connectivity features. Additionally, rising customer spending on IoT-based home goods encourages businesses to provide cutting-edge exercise equipment. This element will increase the U.S. home fitness equipment market share. On the contrary, the demand for digital exercise equipment is anticipated to be constrained by its higher price among lower and middle-income U.S. population, which will restrain the U.S. home fitness equipment market growth. Competitive Landscape Product Development and Business Growth are the Main Tactics Driving the Market Several well-known companies, such as Icon Health & Fitness, Inc., Technogym SpA, and Body Energy Technologies Co., Ltd., concentrate on creating interactive linked health & fitness equipment to provide consumers with individualized body training solutions. For instance, in January 2022, NordicTrack, a fitness company owned by Icon Health & Fitness Inc., debuted its line of voice-activated, adjustable dumbbells under the name "iSelect Adjustable Dumbbells" in the U.S. Users of these gadgets can adjust the weight of the dumbbells from 5 to 50 pounds using voice-activated speakers. Ask for Customization: Key Industry Development: November 2021—Nautilus Inc. unveiled the Bowflex Max Total 16 cardio machine that features a 16-inch HD touch screen and integration with the JRNY digital fitness platform to keep users motivated during workouts. Read Related Insights: Yoga Clothing Market to Surpass USD 39.91 Billion by 2028 | Yoga Clothing Industry Grow Over 8.4% CAGR [2021-2028] Home Fitness Equipment Market to Hit USD 14.74 Billion by 2028 | Trend for Digital Technology to Bolster Growth Potentials, Fortune Business Insights™ About Us: Fortune Business Insights™ delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. We tailor novel solutions for our clients, assisting them to address various challenges distinct to their businesses. Our aim is to empower them with holistic market intelligence, providing a granular overview of the market they are operating in. Address: 9th Floor, Icon Tower, Baner, Mahalunge Road, Baner, Pune - 411045, Maharashtra, India.

iFit Frequently Asked Questions (FAQ)

  • When was iFit founded?

    iFit was founded in 1977.

  • Where is iFit's headquarters?

    iFit's headquarters is located at 1500 South 1000 West, Logan.

  • What is iFit's latest funding round?

    iFit's latest funding round is Private Equity - III.

  • How much did iFit raise?

    iFit raised a total of $755M.

  • Who are the investors of iFit?

    Investors of iFit include L Catterton, Planet Fitness, Pamplona Capital Management, Bain Capital, IHF Capital and 3 more.

  • Who are iFit's competitors?

    Competitors of iFit include FORME, Tonal, Echelon Fitness, Vitruvian, Ergatta and 7 more.

Compare iFit to Competitors

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Hydrow manufactures body fitness equipment. It provides a live outdoor reality (LOR) rower that brings the experience of rowing outdoors from home by simulating the sights, sounds, and sensations. It was founded in 2017 and is based in Boston, Massachusetts.

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Tonal is a fitness company that uses technology and personalized guidance to establish a strength-training system. It develops electromagnetic resistance and creates digital weight and allows people to exercise. The company monitors the rep, adapts guidance, and measures the progress of strength training. The company was founded in 2015 and is based in San Francisco, California.


Tempo develops a fitness platform. Its platform uses a three-dimensional (3D) vision camera to give accurate real-time reporting of form, stability, posture, and more. It was founded in 2015 and is based in San Francisco, California.

Flywheel Sports Logo
Flywheel Sports

Flywheel Sports is a chain of indoor cycling fitness studios. Since opening its flagship studio in Manhattan's Flatiron district in February 2010, Flywheel Sports has expanded nationally and today can be found in the New York tri-state area, Atlanta, Boston, Chicago, Charlotte, Dallas, Los Angeles, Seattle, and South Florida. In addition to cycling, many Flywheel studios feature FlyBarre, a total body sculpting class that blends lightweight training, dance, and core strengthening exercises.

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Ergatta develops game-based connected rowers. It provides a competitive and personalized full-body rowing workout through an engaging game-based interface. The company was founded in 2018 and is based in New York, New York.

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FightCamp is a boxing and kickboxing training platform. It provides punch-tracking technology, performance-tracking technology, studio-quality equipment, trainers, and more. The company was founded in 2014 and is based in Costa Mesa, California.

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