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About Icelolly

Icelolly is a high-growth holiday price comparison provider with the main brand being The holiday price comparison website offers around 40 million holiday packages from over 50 UK-based tour operators. The business also trades as an online travel agent via a series of brands, as well as selling advertising space via its site traffic and email database.On May 13th, 2021, Icelolly merged with TravelSupermarket.

Icelolly Headquarter Location

1st Floor, Park Row House

Leeds, England, LS1 5JF,

United Kingdom

Latest Icelolly News

TravelSupermarket and Icelolly launch joint venture

May 13, 2021

by Stephen Chapman Moneysupermarket has revealed plans to combine TravelSupermarket with Leeds-based to create a standalone holiday comparison business. The group stated that the move would enable “stronger and broader travel comparison services across both brands.” The deal has been structured as a “cash-free exchange” with both TravelSupermarket and Icelolly entering the combined business on a cash and debt-free basis. Moneysupermarket will own 62% of the combined entity and will also have board control. The remaining equity will be held by Palatine Private Equity, which is the owner of Icelolly, and the management team. "The combination of TravelSupermarket and will benefit customers of both brands with a richer and more diversified offer as the travel and holiday markets recover,” said Peter Duffy, CEO of Moneysupermarket Group. “As well as unlocking commercial benefits, the creation of a standalone entity under a dedicated management team will give us greater flexibility going forwards to maximise shareholder returns." Icelolly’s CEO Richard Singer will lead a common management team across both brands. Completion of the transaction is conditional on the receipt of clearance from the Competition and Markets Authority.

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Icelolly Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Icelolly Rank

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