Icelandic Provisions
Founded Year
2014Stage
Debt - II | AliveTotal Raised
$48.27MLast Raised
$5M | 3 mos agoAbout Icelandic Provisions
Icelandic Provisions is a brand of Traditional Icelandic Skyr, made with Heirloom Skyr Cultures. Packed with more protein than yogurt, skyr is a dairy product made with the purest of ingredients. The company was founded in 2014 and is based in New York, New York.
Icelandic Provisions Headquarter Location
134 West 35th Street 7th Floor
New York, New York, 10001,
United States
866-991-7597
Expert Collections containing Icelandic Provisions
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Icelandic Provisions is included in 1 Expert Collection, including Food & Beverage .
Food & Beverage
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Latest Icelandic Provisions News
Aug 4, 2021
Global design agency Turner Duckworth has created a new visual identity for Icelandic Provisions, the brand bringing a taste of Icelandic culture (and Icelandic cultures) to the dairy aisle August 4, 2021 “This rebrand is an opportunity for us to create an iconic expression for our brand; tell the story of Iceland, its values, its provisions, its foods,” said Dan Hickle, Icelandic Provisions’ Chief Marketing Officer. “We want people to really feel the heritage and connect with it in a powerful way. Our Skyr is made with heirloom cultures that stretch back to the age of the Vikings.” Inspired by this, Turner Duckworth created a new icon for the brand in the form of a Viking longship. "It's one of those great right-brained marks, that works at lots of levels,” explains Turner Duckworth Design Director Matt Lurcock, "It's a symbol of strength, and journeys, fitting the brand. The word ‘provisions’ sits neatly in the hull, where provisions would be stored – the O’s in provisions even gave us two shields to hang from the sides, Viking-style! But the mark also has this smooth, creamy quality, evocative of the Skyr. It's full of great discoveries, which in itself is a very Viking thing.” Turner Duckworth also created a bespoke typeface, “Edda”, inspired by runes – traditional Icelandic letterforms. The distinctive trailing serifs of these letters echo the forward movement of a ship. The hand-carved style carries through to illustrations of native fruits, berries and nuts. Lurcock adds, “Icelandic Provisions has a fantastic story, grounded in tradition, but with a strong sense of optimism and progress; and all centered on the food, the Skyr. With the longship icon, the new typeface, and the way we depict ingredients, all the chapters of this story are now there, in design.” I want to hear from you. Tell me how we can improve.
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When was Icelandic Provisions founded?
Icelandic Provisions was founded in 2014.
Where is Icelandic Provisions's headquarters?
Icelandic Provisions's headquarters is located at 134 West 35th Street, New York.
What is Icelandic Provisions's latest funding round?
Icelandic Provisions's latest funding round is Debt - II.
How much did Icelandic Provisions raise?
Icelandic Provisions raised a total of $48.27M.
Who are the investors of Icelandic Provisions?
Investors of Icelandic Provisions include Polaris Partners, Terry McGuire and Jonathan Flint.
Who are Icelandic Provisions's competitors?
Competitors of Icelandic Provisions include Chobani and 1 more.
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