Apr 13, 2022

Notts fitness firm on 'cloud' nine with latest Icaros deal Fitness Options has secured a major distribution agreement with the German manufacturer 03:00, 13 APR 2022 Fitness Options co-owner Karl Viner on the Icaros Cloud machine Sign up to FREE email alerts from BusinessLive - East Midlands - the latest news, views and analysis direct every morning Something went wrong, please try again later.Invalid Email Subscribe We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. More info Thank you for subscribing!We have more newsletters Show me See our privacy notice A Nottinghamshire fitness equipment business has announced a second major distribution partnership with an award-winning virtual reality fitness machine. Fitness Options, based Kirkby-in-Ashfield, supplies high-end home and commercial fitness equipment alongside the design and installation of bespoke home gym solutions. The company has been working closely with German manufacturer Icaros as it seeks to bring a new experience to the UK fitness market and secured an exclusive deal to supply and showcase its virtual reality equipment back in 2000. Now Fitness Options has signed a deal to distribute the company's ICAROS Cloud product - a giant high tech wobble board which can be used by people of all ages and fitness levels. It is designed to provide a full body workout, helping to work the core, build upper and lower body muscles and improve coordination and balance. Karl Viner, who co-owns Fitness Options with Wendy Howe and Ray Needham, said: "As fitness equipment evolves to become more immersive, we have seen with the success of virtual reality spin classes and increasing investment in technology to create genuinely fun and interactive experiences. Who would have thought that you could be 'flying' through a landscape or chasing antelope in a virtual desert as you train your core and stability? "Once again, we look forward to showcasing the latest range of Icaros equipment at our showroom here in Nottinghamshire but also on the road as it really is a very eye-catching piece of technology that captures the imagination." Sign up for your free East Midlands newsletter and follow us on LinkedIn Email newsletters BusinessLive is your home for business news from across the East Midlands including Leicestershire, Nottinghamshire, Derbyshire and Lincolnshire.